Las restricciones de privacidad obligan a sustituir la hipersegmentación por creatividad y automatización algorítmica

needed to do this we lost some visibility two years ago or so with the meta updates with iOS 14 and now all the other ones that are coming on down the line with privacy you need to put you know thirdparty tracking in place you need to put conversions API in place you need to make sure that your pixel is actually tracking in order for any of this stuff to work so that's table

The #1 Biggest Mistake You Are Making When Running Meta Ads Part 2 | Perpetual Traffic EP 527 · 2023 · comprobar

the more people that adopted performance Max the more competitive it got the lower the performance to the point now to where it's actually gone from Blue Ocean to Red ocean we're migrating away seeing in Advantage shopping is a byproduct of the fact that they're they're first to Market prioritizing those advertisers giving more people adopt Advantage shopping if the performance will drop in direct which means two things it means one get in now get in early while the getting's good and two don't be overly reliant on it because if you know you probably could benefit from some initial cost…

5 Takeaways from the Meta Agency Performance Summit | Perpetual Traffic EP 530 · 2023 · comprobar

you're using partnership ads, you're getting cheaper CPMs with better placement. They're trying to get people to use the tech. I saw preferential bidding with DPA was brand new. I saw it with CBO. I saw it with DCT. We even now. But when they want to invest in new they do that is by putting their thumb on the scale of the cost of the inventory and the quality of the inventory so that advertisers embrace partnership right now. It is a cheat code to take advantage of today. And what I've heard from people overwhelming is that by this time next year, that cheat code might go away. And they

Media Buying Course: The NEW Way to Scale Facebook Ads in 2026 · 2025 · comprobar

especially now in the iOS World we'll take more data and potentially lower quality leads because it's more data for the algorithm it's more data that we might be missing from some of the iOS 14 with the iOS 14 update we lose the ability to build the audience remarket multi-touch multivariant so if somebody hasn't opted in then they might be lost to you so that lends itself to saying I need to get you to convert faster even at the risk of diluting lead quality so and that's iOS 14 absolutely lends itself into forcing early opt-ins

Ep. 319: Sales Funnels - Do We Need Them or Not? · 2023 · comprobar

perspective we were always sort of a media buying Agency for years and years more of a a well-balanced agency not just on media buying but creative as well as ads but now especially in the last year especially in the last six months like all of that is so much more important than it ever was it was always important obviously but now more so with reduced visibility through to iOS you've got privacy stuff going on so tell us a tier 11 was like a media buying driven like you and Deacon saw that like creative was the path forward I think I

Ep 324: An In-Depth Look at the Creative Process with Tom Meredith · 2023 · comprobar

everything I mean what happened again post iOS 14 is that those retargeting pools just shrank dramatically because you couldn't mistakely identify who visited your site and just to make it clear that when I talk about retargeting I mean people who you're still prospecting they've never made their first purchase and you're trying to kind of like get them to make that first purchase after they visited your site versus remarketing being uh you know going back against your existing customer base to make a subsequent purchase so for the retargeting pools um essentially you're in the hands of like…

Bonus: Meta and True Classic: Zero to 9 Figures in Two Years, Powered by Meta Advertising · 2023 · comprobar

one of the biggest challenges I think that we've had as an agency is is determining what channel is doing what and how we allocate ad spend from all think there's cookie deprecation there's privacy laws I mean right now 42% of the US is covered by some kind of Privacy Law and that's going to increase in 2025 so having first-party data set up thirdparty attribution tools as much as

Answered: How Can I Do What I Do Best & Outsource The Rest? | Perpetual Traffic EP 684 · 2025 · comprobar

and I think it is 100 in tick tocks is that ultimately they can afford substandard profit margins on their inventory in the ad space Advantage is they don't need to play the game of capitalism to the same rules as anybody else does which means that if you can get good at understanding how to play the game that they want I feel like you've got an unfair Advantage for a long time and Tick Tock basically brings us all the way back full circle to like is this a good ad and if you have a good ad I don't think like you need to be to fail if your advertising is good and I think Tick Tock gives you…

Alex P & Charley T: How to Grow Your Business · 2023 · comprobar

shopping was unbel but it was just like pmax smart shopping was amazing while it was undiscovered by everybody else it was just blue ocean so so I was just getting really solid algorithmic traffic way cheaper than everybody else was getting it and as soon as the world rushed into smart shopping it stopped tool when they finally start to use this tool 12 months later it's not as good because so much of what I'm benefiting from is first mover Advantage but I functioning because there aren't as many people into it right um and then when the world rushes into it I mean now

The #1 Biggest Mistake You Are Making When Running Meta Ads Part 2 | Perpetual Traffic EP 527 · 2023 · comprobar

if you are looking at cutting back on marketing, look first at being efficient with your marketing first. And that I really do think that there is an opportunity moment. And I love that Warren Buffett quote you just said, because more people are being fearful. And I'm like, there's a huge, huge decrease of CPMs right now. And like, we're finally seeing like cost per acquisitions in different verticals start to taper back down because it's just been increasingly growing. Like I think last

How CMOs & Marketers Can Profit From Trump’s Disastrous Tariffs | Perpetual Traffic EP 686 · 2025 · comprobar

except um the deprecation of cookies right and you know iOS 15 update and like like these things have been like major um shifts for um how these systems optimize and how these systems run and you know and I think that at least two major W Garden platforms uh kind of Facebook and and um Google have done a pretty good job of kind of making the adjustments on the back end and they're moving to modeling and kind of uh uh the Google analytics uh moved um they have kind of their new model version for kind attribution um and I think that's correct I think it's the only possible uh Way Forward

5 Shocking MTA Revenue Secrets Ben Tiernan Doesn't Want You to Know · 2024 · comprobar

went from about 30ish thousand a month to about 280,000 plus a month by like like May June this year things dropped off a lot you know after irs4 AB tracking transparency all that stuff uh things dropped quite a bit they went down to I think like 80ish or 90ish k CPA went up a lot CPA when we uh last year I think in the prime was about maybe $40 $50 per purchase um that had May it went up from about 4050 to about 300ish maybe about like high 200s per testing look look like kind of died off for us uh post zos 14 they were I think extremely well before that almost immediately decreased in…

Ethan Norville EXPOSES Coronation Project Secrets · 2024 · comprobar

results and they think that iOS 14 was a reason that they're Facebook ads were like it's only going to harm you if you're doing things poorly if you're doing things others where they will have to pull back is only going to give you even more Market opportunity to get even better identify is actually an opportunity for aligning my business objectives as a media buyer as a Facebook Advertiser

3 Ad Account Structure Mistakes That Are COSTING You Money · 2024 · comprobar

the people that misuse Facebook they lost I I have such a competitive advantage over everybody else were legitimate competition for me just disappeared like quickly like everybody said oh man to pull back on spending like all of this great inventory just opened up it's conquesting became incredibly easy

Cracking the Code: Effective Strategies for Facebook Advertising · 2023 · comprobar

And the beauty of it is when you begin to win the game on the quality of the inventory that you buy based around long form data where you are able to win based off of the quality of your relationship with the platform and the stability and consistency and predictability of the outcomes. Everybody else that signs up to be an affiliate marketer for that effort. everyone else that's running lead genen for your for the clients you work with becomes topofunnel for you. You don't have to work harder than other people. You are going to just fundamentally edge them all out until everybody's working…

Mastering Meta Ads · 2025 · comprobar

just have to be realistic okay well you have to be armed the right information you have to be armed with the right information understand it have a plan in place in order to be able to deal with it this is not the last time that this is going to happen it's not the first time it's happened if you've ever advertised on meta so this just going to constantly evolve over time so and these big social platforms are going to be under more and more scrutiny as time

[WARNING] The 3 Cataclysmic Ad Category Changes Coming to Meta in 2025 | Perpetual Traffic EP 654 · 2024 · comprobar

way and there's a reason why ninety percent of people are struggling to see good results and they think that iOS 14 was a reason that their Facebook ads were bad and they're looking at iOS 16.5 and saying oh this is going to be doomed like it's only going to harm me if you're doing things poorly if you're doing things properly the identification of the harm being done by others where they will have to pull back is only going to give you even more Market opportunity to get even better is actually an opportunity for the people to do the job well to get even better and I look forward to

Ad Account Structure, KPIs and more · 2023 · comprobar

have so much control over the environment and so much data available that's proprietary to you all you're you're circumventing and you're saying look I get it Apple meta you guys have your Turf Wars the government and Google you're in our playground we play by our so stuck is playing in one platform's rules while abiding to another one and the merchant actually owns it not like you're giving that data to anyone else it's already in your home database it's it's in your source of Truth which makes this even more

5 Irresistible Shopify Features You NEVER Knew About…But Must | Perpetual Traffic EP 653 · 2024 · comprobar

And then on the paid ad side, I mean, just over the last year, we've seen paid ads just straight up double. I mean, I know y'all have talked about this, you know, on this show, but with the iOS 14 update, different things, I mean, for your average marketer, only just about all of us are spending more than we were spending last year.

Ep. 334: The Future of Marketing with Ryan Deiss · 2023 · comprobar

response to that is well not if your business is good and if you use Facebook yeah hottest take of 2021 ios4 didn't ruin marketing for small businesses it put the scammers out of business that's what 21 did with iOS 14 because if you look online the only people complaining about iOS 14 are the people that aren't able to keep up with the changes and they were just abusing a very efficient market like Facebook and the saturation the competition caught up to them and now they can't force feed those bad ads

Alexander Ferenczi EXPOSES Facebook Ads Secrets You Never Knew · 2024 · comprobar

where it sits right now i mean facebook said they're gonna roll it out over the next three to four weeks in stages i think right yeah and so i wonder like it's a small percentage of people that have actually received this prompt so far you'd think in facebook yes and that's that's been the big key for us too is it's we everybody kind of i mean it kind of came in two ways right there was when ios 14 was first released everybody thought the world was going to end on that day everything was fine and then there was 14.5 and we're kind of seeing the same thing um and what's what's really happening…

Ep 97: iOS14.5 is LIVE — and this is how you’ll survive · 2021 · comprobar

it's funny like reflecting back on gdpr or um you know like that was the last big bomb there was the other one in california um i shouldn't use those two words together um but the you know gdpr like that that i remember you know our world panic stricken but that you know we came to discover that that actually didn't have that much of an impact i think that this will in comparison and i think that's like the the difference for me anyways this and the economics from what i've seen a lot across like 20 platforms across the last 12 years or whatever the economics always balance it out compliance…

Ep 64: Will iOS14 wreck your Facebook Ads campaigns? (GAME-CHANGING RULES INBOUND) · 2021 · comprobar

piece called the iOS 14 and that is the Catalyst for what occurred is the biggest structural change since the introduction of the conversion campaign I remember running Facebook pixel um before the conversion campaign

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

of our I wouldn't even say like higher end but iPhone users Apple users tend to be you know uh higher-end buyers and I remember one one account in particular we lost 60 to 70% of our conversions literally overnight

Why Your Marketing Tracking Sucks (Even If You Think It Doesn’t) and How to Fix It | PT EP 674 · 2025 · comprobar