El éxito publicitario depende de la diferenciación y el margen de negocio más que de ajustes técnicos

want to retain customers don't spikee up your brand spend Spike up your non-brand spend that is where people are a lot of times coming back because you're familiar with them so monitor your returning transactions in your cold traffic when you spike that spend up you get more new and returning traffic rather than focusing on your that hurt so the typically Brands believe that their retention comes from a brand Campaign which means that most of the returning customers come from a mold I want you all to look at a metric that you may not be looking at which is the existing customers of your…

How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran | PT EP 543 · 2023 · comprobar

is what stage are you at in your business right now? I've seen a lot of people get hamstrung in Google Ads because they're trying to chase some arbitrary target ROAS or target CPA goal. that they know that they could see more results in Google Ads and more volume in their business, but they're worried that their target ROAS is going to dip below 800 or 700 what is more important to your business? Is it more about you just want to get more customers or you want to get more revenue coming to your business? Or are you really chasing profitability? So you're not really looking for more volume…

How to Structure Your Google Ads Account in 2026 · 2025 · comprobar

from there when we're engaging things like performance backs doing things like we we're we're adding not only adding the brand exclusions but only bidding for new customers so we're keeping our bottom of the funnel on search and shopping then we add in performance Max

How George Built a 6 Figure eCom Agency by 21 · 2024 · comprobar

And what we've had to do is we've had to pull back on performance max massively and lean into more traditional campaign types for e-com. That's standard shopping, um, or even DSA, uh, which is dynamic search ads, um, for Legion, that's traditional search and DSA. Um, search is always a great place to start because you know, you're getting in front of somebody that wants what you got. And for new customer acquisition, it's really helpful. I can get you new customers, but they're going to be five times as much. So your ROAS is going to drop. And, what really what people are saying is, well, I…

Why Google Performance Max Now Kinda Sucks & When You Should Use It | Perpetual Traffic EP 520 · 2023 · comprobar

>> Exactly. And especially for me as a as a marketer if someone comes to me saying hey I want to increasing my new customer growth and then I can see that they've currently yeah they haven't really set up any customer acquisition settings. >> Um that right there to me is like hey you want new customers you just need to tell Google to go get new customers. If you don't tell Google then Google doesn't know. Um, yeah. So, that's just, >> exactly that they go up to say the 500 times roll which means more bidding on brand, more bidding on current customers, you might start scaling and then you'll…

Stop Wasting Money on Google Ads [Our Audit Process] · 2025 · comprobar

people is that's where your campaign setting comes in always remember with Google ads your budget is set at a camp campaign level so if you've got like a low volume high-profit product or service that's the perfect example where it goes into another campaign because Google would generally Chase volume over higher profit margins yeah I think like

Are You Making these Big Google Ads Mistakes? · 2025 · comprobar

want to make is that your job as a Google advertiser is to spend your budget in the most efficient way possible. It's not to put your Google ads in front of as many people as possible. And once you have that campaign than if you run a sales campaign or a leads campaign most of the time. But if the sales campaign or the leads campaign generates more sales or more leads, more things that really matter to your business and that you really want to optimize for, that's most likely going to be the right way to go. your budget in the most efficient way possible, your Google ad campaigns are more…

Brutally Honest Google Ads Advice To Give You An Unfair Advantage · 2025 · comprobar

And the more people I've taught this to, the more folks have been focusing on trying to really make a better business instead of trying to chase old vanity metrics of high ROAS or low CPA. But more importantly, the way you win game, according to Dan Kennedy and a bunch of other really smart folks out there, Russell Brunson quotes him all the time and everybody else, but whoever can spend the most to acquire customer wins. The real thing is how do I sell the $100 thing even if it costs me three times as much? Because the amount of money I make is almost double. And the amount of profit they've…

What I Learned from One of Meta’s Top 100 Global Advertisers - Charley Tichenor IV - E65 [English] · 2025 · comprobar

gasto en campañas de marca frente a la atribución de campañas de marca... Hay visto antes: puedes aumentar mucho más los nuevos clientes y el crecimiento, a veces con prácticamente el mismo gasto que estás haciendo ahora si eres omnicanal, pero estás gastando de más en marcas, si estás Singular Performance Max, o si estás gastando de más en una campaña de marca estudio para hoy: dejar de centrarse en Singular Channel y mirar los objetivos comerciales. que optimizar el gasto independientemente de lo que digan las plataformas en términos de rendimiento, sino gasto de las cuentas para una…

How to Spend LESS & Make MORE on Meta & Google | Perpetual Traffic EP 646 · 2024 · comprobar

lower margin. Um because at the end of the day obviously Google doesn't actually know what your business goals are. Like there's no way to input into the ads platform. Okay, I want to drive more profit. I want to drive more new customers. Doesn't know. All it's got is a rare target or a target CPA. So, you need to guide it through your business data and tell it okay look I want to achieve this obviously through control through splitting out your campaigns and through having that structure which complements your business goals. So,

PPC Live Online ft. Ayisha Yousef, Paul Salame, Jérémy Courty · 2025 · comprobar

un targeting, pero como les digo, desde mi experiencia los cambios más grandes donde hemos visto una campaña que pasa desde perder plata a generar plata ha sido en un buen anuncio. Un buen anuncio en un formato diferente o en diferenciarse de la lo que todo el mundo está haciendo y hacer algo diferente y eso hace que todos los cambios o sea, eso hace que los números cambien completamente, pasar de 1 dólar CPC a 0.50 de 10 costo por lead a 5 2 dólares, cosas como todo eso de dónde viene no porque le cambié aquí el botón y le puse optimize targeting, no. Viene de un formato nuevo de anuncio, de…

Ha Invertido $8 Millones de Dólares en Ads a Sus 24 Años - Francisco Valenzuela (@panchoval) - E56 · 2025 · comprobar

Google ad account, no matter how perfect your ad campaign is set up, if you don't have something to offer that is objectively good and differentiated from some way from what your competitors offer, as only so far a really good ad campaign can take you. And that is not of your choice. But that is something that you need to do if you want massive business, they have an offering that is objectively good. They're not offering competitive advantage. But there needs to be something else, something

The Complete Playbook To Running Google Ads in 2026 · 2025 · comprobar

so if you are an also-ran and you have an average Google ad campaign and it's very similar to what your competitors are running most likely you are going to be roughly break-even with your Google advertising unless you have something that allows you to win which means it has to be better than your competition so how do you do a better job of making long-term money with your competition upsells getting them to buy again having a better product or service getting referrals things like that how do you do better on the marketing front how is your ad copy more appealing your creative higher…

Why Most Google Ads Don’t Work (And How to Fix It) · 2026 · comprobar

um 3x row as and I hate row as as you know but you know 3x Roi let's say um the the uh necessary expenditure from Acosta good and marketing perspective in order to earn a client and still break even so 3x ends up being just kind of the ubiquitous truth and dude it's almost across all Industries some some margin but anything that has manufacturing and distribution involved um you're usually looking at a 3X row as before you break even yeah yeah it's yep and uh you know I mean if your business is a two to one you're never going to make it and that's why drop

Ep. 512: The Next Era of Growth: How to Achieve Full Funnel Excellence · 2023 · comprobar

because we were running Google shopping campaigns, it is very price competitive and it's a commodity that they were prices that we were simply not winning and based on reviews we weren't winning either. So for the the user there wasn't a great reason to pick us over the products of their competitors. And we tried to fix it with paid media, customer revenue to make up for it with just Google Ads optimizations. So for But if you are not price competitive and there's no superior mechanism for your particular product, most people are just going to choose either the cheapest the day, they were…

We Analyzed Our Biggest Client Failure (And This Is What We Learned) · 2025 · comprobar

you know, profitable, highest revenue, biggest companies in the world. But like Google is playing the long game. They've been around for more than two decades. They know that if you spend money today and it doesn't work well for you, you're not going to spend more in the future. And so while it can today. And so, yes, of course, Google wants to make more money, but it's not a zero-sum game. Like you it can be tricky to keep up with it all. I always think, you know, how can this benefit my clients? And how does this benefit Google? And when thinking about how this benefits Google, how does…

Google Ads Has Changed. Have You?!? [Inside Google Ads Episode 134] · 2026 · comprobar

empezar a centrarse. Con la homogeneización de las herramientas de IA en Google Ads, Meta o cualquier canal de pago, se obtendrán resultados homogéneos. Nuestra premisa es que, utilizando el valor de sus datos propios, su conocimiento del sector, su capacidad para segmentar sus audiencias y adaptarlas al mensaje adecuado, es ahí donde se destacarán frente a la competencia. De lo contrario, se quedarán atrapados en un ciclo ascendente de CPC y CTR más bajos. Y creo que, en

Google AI Max: What You & Your Landing Pages Need to Know With Andrew Miller · 2025 · comprobar

You also need to make sure that you have a healthy enough margin to be able to afford to pay to acquire customers. If you've only got a 10% gross profit margin, it's going to be really hard for you to make Google Ads work because you just don't make enough money per customer in order to be able to afford to acquire them, particularly at scale.

Why Most Google Ads Don’t Work (And How to Fix It) · 2026 · comprobar

is a competitive landscape and to win to get great results you have to be better than your competition the cost is set by demand and supply it's more accurate there's less market inefficiencies so the average cost of a conversion typically is going to be the break-even point for the average operator a less efficient advertiser than the average they can't even reach break-even they're going to stop advertising that are significantly profitable

Why Most Google Ads Don’t Work (And How to Fix It) · 2026 · comprobar

that ties in is because the rewards with Google advertising very much go towards the best. So this this kind of happens with all technology and all all business that's digital definitely with digital marketing is that 90 plus% of advertisers within any vertical will be losing money. There will be another 5% maybe a bit more that are doing okay. And then there will be those top 2 3 4% that are absolutely crushing it and are just printing money because for every pound they spend on the Google ad campaigns they're generating 12 2030 back. Right? So the importance of winning and the rewards for…

Brutally Honest Google Ads Advice To Give You An Unfair Advantage · 2025 · comprobar

Currently, we see that smart shopping campaigns are used to optimize towards revenue growth. And although this is a good strategy, we can make this even better by integrating those things such as first party data that we discussed to not only optimize for growth, but growth in a profitable way. Now, why is it important to take profit into account? We have seen that during the pandemic, that costs have risen for retailers. Increased demand, though good, has led certain types of products to higher manufacturing and shipping costs. In certain verticals, these costs are at all-time highs. Hence…

[TR] Google Partners AoA: Driving Online Sales · 2021 · comprobar

the other reality and we've all probably all seen this is that um you know I used to use this phrase a lot that the difference between like kind of doing well and doing poorly in Google ads um was really just understanding that it's probably more about execution and not about Secret Sauce like that it's probably just like trying to do the right things and doing them well and focusing on improving creative and doing just like following the instructions um probably lends itself to better performance and so you know the the tricky thing is that it for as much as it might universally be up some…

Google Marketing Live: 3rd Annual Unofficial Tailgate · 2024 · comprobar