La rentabilidad y la escala dependen de la recompra y no del beneficio en la primera venta

purchases, we can see what products most commonly drive a second purchase. Well, purchases, but 70% as many second purchases. Like 53% of the people that buy this buy again. And they do it in Phenomenal. If we want to scale the business, let's sell the [ __ ] out of that. If we get 60-day payment on our like that. Um, we can lose money on this product and still be better. And so,

Mastering Andromeda: Creative Testing and Scaling 📱 · 2025 · comprobar

if we can understand what products when they're sold the first time most heavily indexed towards somebody buying a second time well then we're going to have the conversation of why are we promoting any other product and the answer is going to be well because the contribution margin because of the CPA because of the cost okay say I'm selling five different products one of those products 80% of people buy a second time and let's say the other four products less than 10% of people know people buying a second time based on the first product they buy is one of the most projectable and stable and…

I Tried Facebook Ads for 30 Days and Doubled My Profits · 2025 · comprobar

the business that they're in it's a $7 million business they don't know how much they can pay to acquire a customer they have no idea so like a lot of some point in time is like if we just started running traffic to this to this group without an enat call we would have helped them go out of business faster so started without doing this analysis they'd be gone and probably we might actually bankrupt them if we did what you can get very big based on luck so like the example you're talking about you know 7 million in Revenue if you have a good product or you're in like a good period where the…

Why Your Marketing Tracking Sucks (Even If You Think It Doesn’t) and How to Fix It | PT EP 674 · 2025 · comprobar

you only need one or two personas to massively scale a business. The number one persona that you should be focusing on is who's the customer who comes back and spends money with me more than once. That is the most valuable customer to focus on first order profitability. You business. Instead of trying to sell products, you're buying customers. You can afford a much higher CAC if your customers buying over and over again.

Andromeda just changed Meta Ads forever · 2025 · comprobar

So this is your most expensive conversion. Hopefully that person is going to buy from you repeatedly, right? But then at that point, they've converted, right? You have their contact information. You can hit them by SMS. You can hit them by email. You can retarget them. Like all of those conversions are a lot cheaper. This is the most expensive one. You're going to get this one conversion. And then you're going to get the less expensive conversions down the line, which is really what you're looking for, right? That's how you make the most out of those conversions and start getting repeated…

Why 52% of Businesses Are Still Doing This Wrong · 2025 · comprobar

If you want to grow a business, then you need to focus on acquiring future cashflow at lower than to get somebody who's going to buy again for me in 90 days. And let's say the average person buys two and a half times. Let's say I sell a product and I make $40 on that transaction. If the average person buys two and a half times and the average space between is 90 days, then I know I get $40 today. Then on average in 90 days, I get another $40. And then on average in 90 days after that, I get 20 bucks. Let's just say that's the rough math for this purpose of this conversation. If I spend $60…

Destroying 99% of Facebook ads experts (by Markademics) · 2023 · comprobar

genes don't change. Yeah. If you're a one-time purchase business, your business model is [ __ ] Now, there are ways to add additional transactions. make a self-liquidating offer. Like do make it so you have negative CAC uh on the front end of the business or figure out a way for existing customers to bring you new business. Like don't expect one transaction. No business is one transaction. That's a that's a that's a product not a business. Quick

How to Scale Profits with Meta Ads · 2026 · comprobar

focusing on products that sold easy, but also had very low repeat purchase rates they dried up the funnel while the rorowaz went up and the customer quality Nobody's saying this thing makes you a 20% lower rorowaz but has a three times greater likelihood for somebody to come back and buy again and that second sale you to do is start to choose products the products that had an above average AOV, had a very higher than average likelihood to second purchase and a short time to second purchase. And when Okay. And the beauty of that is that higher CAC became safe, scaling became predictable…

The NEW, SIMPLE & EASY WAY to Scale BIG with Meta Ads 📱 · 2026 · comprobar

that you know we were getting we're getting a ton of new clients like off the charts at Great enac problem was is that they weren't buying again oh no retention marketing lifestyle marketing has to come into play so it became less of an enac issue like we solved the enac and I talked to this guy like two weeks ago I like we solved your enac issue the problem is like you guys are not selling them again like either that or the they don't like the product yeah so you you might have a product issue there so what we did is we cut back our spend and they're like Well why'd you cut back the spend…

The 3 Most Important Marketing Performance Indicators & Why You Need Them | PT EP 615 · 2024 · comprobar

They probably, Let's say it cost them $10 to get me walk in that store. $10 CPA plus a dollar cogs. $40 AOV. They're making 30 bucks when I buy that. The problem is I'm never going to go back. However, If I got in there and got what my wife got, which was this great steak. That was let's say it cost them $70 to sell me that steak and they charged 80. They only made 10. But she's been back 5 times. The point is, You want to look at your ability to reinvest future cash flow. If you only ever make one sale, that sale has to be hyper efficient. And as platforms get more expensive every year, your…

What I Learned from One of Meta’s Top 100 Global Advertisers - Charley Tichenor IV - E65 [English] · 2025 · comprobar

from a bad customer. Lesson number 12. I spent weeks obsessing over ad hooks just to get people to buy ones. But the people who came from ads repurchased far less than people who found the business organically. So I stopped prioritizing hooks and focused on improving product quality and retention instead. Repeat sales became easier and far more profitable than chasing first purchases. Lesson number 12. Product quality matters far more than ad hooks.

I QUIT Running Ads & grew my business a better way · 2026 · comprobar

margin but also we're focused on the products that have short cash flow cycles and High second purchase rates we can focus on being aggressive with email to get

300% Growth in 3 Months: The Math that Makes Money · 2024 · comprobar

passionate about too is the recurring Revenue component a list of non-negotiables for any entity because traffic is so expensive customer acquisition is so expensive if you're not doing something from a recurring perspective I think you're you have a flawed model and hopefully I'm not being everybody who's listening find a way to build continuity into your business and it's it doesn't mean that that needs to be the core of your business you know that's okay but then turn right back around and you know you're selling a SAS product or a software application um and you'll you'll start to see the…

Ep. 508: How Nathan Hirsch Used Partnerships to Build a $12 million a year business · 2023 · comprobar

You can't be, at CAC if you're better Because they can just And then you have

How to Prepare a Business for Long Term Success | Inside 4Ds · 2018 · comprobar

donde se ponen lindos los negocios es cuando entendemos que yo para conseguir un cliente lo lo conseguí una sola vez y después si me vuelven a comprar con estrategias de email marketing, mi CAC es cero. Entonces, lo interesante para la escalabilidad está en la recompra, en hacer que me compren una vez y después con estrategia de marketing hacer que me sigan comprando a costo cero. Definamos

Negocio nuevo duplica sus ventas en 28 minutos · 2025 · comprobar

famoso costo por compra. El CAC es la métrica clave y determinará qué tan agresivos podemos ser en la adquisición de clientes. Quién más pueda pagar por un CAC, o sea, quien más tenga dinero para poder comprar un cliente es quien va a terminar ganando en el largo plazo. Va a ser el último jugador, va a ser el último en el ring, va a ser el número uno en el podio. ¿Por qué? Porque va a poder desplazar a su competencia y por eso es tan crítico conocer este valor. Si no sabes cuánto te cuesta adquirir un cliente nuevo se dice que no tienes un negocio, no lo vas a poder escalar y te va a poder

LAS 9 METRICAS CRUCIALES DEL ECOMMERCE · 2024 · comprobar

para adquirir clientes van a subir sus precios no va a costar más que el cliente eh probablemente la primera venta la vaya a hacer a pérdida la V a sera pérdida eh contra las futuras ventas y ahí es donde es clave todo lo que es cautivar a ese cliente para que vuelva a

25 Millones De Dólares Por Año! - Jorge Odeh C.E.O de Lorenzo Di Pontti - E6 · 2024 · comprobar

Hay empresas que no tienen recompra, que no podemos jugar a, no tengo, por ejemplo, el otro día hablamos, audité una cuenta de un producto que no tiene recompra. Eran unas bañaderas de hielo, ¿vieron las que están ahora de moda? Estaba buenísimo, pero no tenés recompra. Entonces, no te podés jugar a ser recontra agresivo con tu CAC Max, porque vos tenés que ganar plata en todas las ventas. En cambio, tenemos otros clientes que podemos ser mucho más agresivos, salir a pérdida, porque sabemos que somos muy buenos después en la retención.

Consultorio de Meta Ads EN VIVO: Estrategias, Funnels y Análisis de Casos 🚀 · 2026 · comprobar

como los cpa están subiendo Los costos por adquisición de clientes están subiendo pasa que eh A veces uno en la primera compra no gana hasta pierde plata pero como vuelven uno hace en Estados Unidos el negocio es así la primera compra de a pérdida ya aquí estamos en la segunda segundo como

De apicultor a facturar miles de dólares por ecommerce - Camilo Valdivia - E23 · 2024 · comprobar