Apagar anuncios con CPA alto perjudica las ventas globales del negocio

Oh, this is it. Yeah. I didn't know that every ad set is basically a funnel where you have your prospecting ads, you have your like closing ads, all of that. And so I was turning off really high performing prospecting ads because by the metrics I had been taught by other people, they were not performing well. So, I was basically cutting off the inflow of my funnel and trying to force like the conversion ads or the closing ads at the end to do all of the work of the prospecting ads, which they don't do very well. And so, every time Meta would find something that like this combination works…

How to Scale Facebook Ads in 2026 📱 · 2026 · comprobar

just sucked up eight g's immediately in the first two days it spends the same and then look at this thing it is giving us 221 conversions at a 37 which is still 10 higher but it has brought down the overall 16 so people are like well what happens if an ad sucks up the ad spend it's like that's a goal that's abl cpo that's you in control you're no longer in control anymore medicine control so if meta says i'm going to do it it works and you'll see a better result the media buyer for some reason thinks that to hop in and like pause this one it's like do not touch it that would be the first…

3 Mind-Boggling Ways Triple Whale Is Screwing Your Business · 2025 · comprobar

y cómo solucionarlo: no pausar los anuncios. interesante. eh, dijo que hay que recortar a los perdedores y dejar correr a los ganadores, lo cual está bien a menos que estés en el mundo de Andrómeda ejemplo la semana pasada de un anuncio que tenía todo el gasto publicitario, pero solo una conversión, pero estaba llevando a un enc global general dentro del rango que ese cliente Entonces, cuando dice "elimina a tus perdedores, deja correr a tus ganadores", los perdedores no se definen como CPA. En mi opinión, y cómo esos usuarios se mueven a través de la secuencia de anuncios si hacen clic y…

Stop Pausing Winning Ads! Andromeda Ad Strategy That Changes Everything · 2025 · comprobar

Oh, this is it. Yeah. I didn't know that every ad set is basically a funnel where you have your prospecting ads, you have your like closing ads, all of that. And so I was turning off really high performing prospecting ads because by the metrics I had been taught by other people, they were not performing well. So, I was basically cutting off the inflow of my funnel and trying to force like the conversion ads or the closing ads at the end to do all of the work of the prospecting ads, which they don't do very well. And so, every time Meta would find something that like this combination works…

How to Scale Facebook Ads in 2026 · 2026 · comprobar

What I mean by that is you do not want to say my goal is 30. So reduce, remove the 40s. That is a short sighted because what if you are you also going to reduce the 20s that are balancing out to the 30? So when you're looking at the law of averages, you can't hack off one side because then you just lose volume based on the balance. And what I have to look at is say, okay, I don't want to go above 44. That's where I want to be. So this 53 here, I can hack up this 53, but I will lose six purchases that are already counteracting this high CPA with this low CPA with 23. So yes, I can bring down…

[Case Study] Meta Andromeda Ads vs Amazon Ads: Who Wins? · 2025 · comprobar

Ad spend to a specific group of ads will affect all channels. This is where the CPA is going to completely screw you up. So stop pausing your underperformers. For those of you running meta ads and John and I in today's program, we go through why you should never pause ads inside of meta until you actually have a source of truth because you just might be pausing and killing your best ads. And that is counterintuitive to how everyone has done media buying over the course of the last 10 years, with the exception of the last six to 12 months when Meta Andromeda hit the scene here. So if you're…

Stop Pausing Ads: Why “Bad” Meta Ads Could Be Your Best Ads · 2026 · comprobar

If it earns spend and the ROAS is great and the CPA is great and the bottom line of business gets worse, it's a bad ad. If it earns spend and the metrics all look terrible, but I'm making 20% more money every day, it's a good ad. And that can absolutely happen if the ad looks bad because it's got a tremendous ability to reach net new individuals and it's the reason you're reaching 3 times as many new customers and that your search email is going bonkers. Whereas the ad that looks amazing might only be retargeting folks who are already ready to buy already. And the only reason it's good is…

What I Learned from One of Meta’s Top 100 Global Advertisers - Charley Tichenor IV - E65 [English] · 2025 · comprobar

So is this ad 300% better than the same ad when you're comparing the same hook rates, It's one ad simply did more remarketing because it had lower spend. And that had more last views before they bought probably on the website. Did more people buy the chameleon? Like, that's all what we're trying to do here is meta is going to play whack-a-mole with I mean, it just kind of spreads it out over what was last view. same ad and they are exact same, but one is three times 300% better performance. If we play whack-a-mole or like exploding conversions where the fallout just lands everywhere. And then…

Stop Pausing Ads: Why “Bad” Meta Ads Could Be Your Best Ads · 2026 · comprobar

forever but the CPA of a single adet I don't care I don't care if that CPA is like 100 times less than everyone else if the business overall if in the scrum document our overall revenue and our overall efficiency isn't better that's but my bank account has gone up exactly sometimes the worst ads I can't say how many times in the last year I saw people that show me like all I did is just turn off all the bad ads and then the business gets worse and it's just like those bad ads are the thing fueling the funnel they're just not getting the attribution whatever nonsense M maybe getting the credit…

I Mastered Facebook Ads in 6 Months and So Can You! · 2024 · comprobar

the point is in the way that Facebook delivers Those ads if the net result is my Blended CPA across my business that ad oftentimes I'll see ads where the CPM is really low the daily frequency is really low and the cost is really high bad ad well because that ad is growing your entire funnel top of funnel ad yeah performs on Facebook if it's bad on Facebook but you notice that as a result of that ad getting more spend your bank account goes up because your organic search and your email improves well no that's a good ad and But to answer your

Can You Really Build a $1 Million Brand in Just 12 Months? · 2024 · comprobar

ad often times I'll see ads where the CPM is really low the daily frequency is really low and the cost is really high and Facebook and people are like why is Facebook spending so much money on this bad ad well because that ad is growing your entire funnel top of funnel ad yeah performs on Facebook if it's bad on Facebook but you notice that as a result of that ad getting more spend your bank account goes up because your organic search and your email improves well no that's a good ad and But to answer your

Building a $1 Million Brand in 12 Months with Facebook Ads · 2024 · comprobar

you're thinking about what has a high amount of Aspen when you have 8,000 out of $14,000. What do we think this ad is doing to the cold traffic? Imagine we put an ad in there and it's going to go and go out to the cold traffic and it's starting the users on their journey. It's now it's engaging in the market. It's expanding the market. It's increasing awareness in the market. but it's sucking up the ad spend for a specific reason because Facebook says, or meta says that that's where they are in the journey. They need to see this piece of content in order to continue down the journey and…

How We Slashed nCAC $44 to $25 in 10 Days with Meta Andromeda · 2025 · comprobar

un modelo de atribución que sabemos que no es tus ganancias porque cierto anuncio recibió más gasto, entonces no tienes idea de cómo ese anuncio realmente impactó tu negocio, este anuncio recibió más gasto, hizo que mi campaña se viera peor y mi negocio aún mejoró, eso sucede todo el porque, si bien se ve peor en Facebook, está creando un aumento incremental en todos los demás canales que son mucho más rentables de lo que Facebook podría ser jamás, y realmente no nos importa la atribución porque eso es tan real como un unicornio. Este anuncio El gasto ganado nuestro negocio mejoró cuando esta…

Mastering Facebook Ads: The 3-2-2 Ad Method for Unmatched Scaling · 2024 · comprobar

I was just actually on a client call just within the last hour and we were talking about the exact sort of stuff that we're going to talk about right now, which is if you are optimizing all of your ads and you're just looking for sales inside the platform and you're turning stuff off that doesn't have sales but has impressions and has spend, you are going to be in a world of hurt. And we tested this with over 50 million dollars of our own money. I think the biggest shift that we've been pushing on this subject matter is that like, yeah, Meta is not just optimizing for your sales. And on Meta…

We Tested Meta Ads with $50M: Here’s Everything You Need to Know · 2026 · comprobar

the point is in the way that Facebook delivers Those ads if the network result is my Blended CPA across my business ad often times I'll see ads where the CPM is really low the daily frequency is really low and the cost is really high bad ad well because that ad is growing your entire funnel top of funnel ad yeah but you notice that as a result of that ad getting more spend your bank account goes up because your organic search and your email improves well no that's a

Building a $1 Million Brand in 12 Months with Facebook Ads · 2024 · comprobar

calendar what if that has a bad CPA is that bad for you the answer might be no like I was their bad ad gets all the spend and as soon as they turn it off their search volume goes down by like 20% their email on take rate moves down by like five or 10 as soon as they turn that bad ad off they lose a ton of

Can You REALLY Boost Adspend by 20% in Just 30 Days? · 2025 · comprobar

Now, the reason one of the reasons why when you take a look inside of a campaign structure What if they're what if they were coming through and actually purchasing on Amazon? Oh, well, OK, so that can't go into meta. And you can't judge that by in-platform metrics at 240 and CAC over on the other side for However, if you're looking at in the context of how's the business doing overall, we were credit for all the stuff that we're doing on the meta side. And now now you even double down on the fact that spend is more important than what the in-platform metrics are, because that also affects…

Stop Pausing Ads: Why “Bad” Meta Ads Could Be Your Best Ads · 2026 · comprobar

delivers Those ads if the network result is my Blended CPA across my business that goes into my equation of PSM means that I can spend more money bad ad well because that ad is growing your entire funnel top of funnel ad yeah Facebook but you notice that as a result of that ad getting more spend your bank account goes up because your organic search and your email improves well no

Building a $1 Million Brand in 12 Months with Facebook Ads · 2023 · comprobar

Those ads overwhelmingly also have a higher CPM and a higher frequency the reason that the're super efficient is because Facebook is using them further down the funnel and we'll get to a bit fun fact when you focus on CPA and you start focusing on these ads with higher frequencies and higher cpms you're reaching fewer people and what that does more than anything when you scale them up is it gives you less new email addresses less Google searches less Amazon sales you are making Facebook more effective to in a way that ultimately starves the rest of the almost always lowering your CPA is a…

3 Steps to Meta Ad Scaling Success · 2025 · comprobar

above? Okay. Is consolidation of spend on one a few ads a sign of adset not being well-rounded? No. It means that the system knows what it's doing and your job is to support that and to make sure that that consolidation is a good idea and if it's not, remove the things that are a liability to your success.

Mastering Andromeda: Creative Testing and Scaling · 2025 · comprobar

at all CAC, which is the same metric being compared, we have $77.56. So you've gone $95.64, $77.56. The point is, is that the all CAC, the ACAC, which is the entire cost of acquiring a customer, is about 20%. There's a 20 or 25% difference between what you're looking at inside meta and what you're actually seeing inside the interface, Wicked Reports and Data Suite, which is not insignificant. And yeah, it's 20% difference. You're actually giving it a two week grace period to give meta even more of a chance to backfill. But now it's two weeks later.

Stop Wasting Ad Spend: This Tool Guarantees Accurate Customer Data · 2026 · comprobar

you're always going to see it lower in data Suite because you have more data you're getting those purchases that meta doesn't know they're actually in could definitely be situations where you know you're $5 over the target you're $10 over the Target and for your business that is too much over the Target and you have to cut something but the reality is it's not over Target if you were looking in a place that had all the data okay and I think a lot of people can get held back by things like

Why Your Marketing Tracking Sucks (Even If You Think It Doesn’t) and How to Fix It | PT EP 674 · 2025 · comprobar

aligned with your objectives. People keep treating it like this. Meta isn't distributing my spend. How do I force it? But that's not the real problem. The real problem is you're managing ads like they're independent when Meta is mapping and managing consumer journeys.

Meta advertisers… We’ve got a big problem · 2026 · comprobar

allac the aak which is the entire cost of acquiring a customer is about 20% there's a 20 or 25% difference between what you're looking at inside meta and what you're actually seeing inside the interface Wicked reports and data Suite that like you said it's two weeks later going to get and yeah it's 20% difference you're actually giving it a two- week grace period to give meta even more of a chance to back fill but now

Why Your Marketing Tracking Sucks (Even If You Think It Doesn’t) and How to Fix It | PT EP 674 · 2025 · comprobar

El CAC, el costo por compra, a diferencia de lo que me preguntó mi amiga arriba, que me dijo, che, me sale un anuncio, 50 lucas la compra, si nosotros entendemos que MetaHora funciona como un sistema, funciona como un todo, no puedo medirle el costo por compra a un anuncio individual, porque los otros anuncios también hicieron un laburo para que esa venta suceda. Lo que pasa es que hay un anuncio que se atribuye la venta, pero son todos. Entonces, cuando mires tu CAC, míralo a nivel conjunto de anuncios. Por ejemplo, dijimos, tenemos el ejemplo de los perros, de los dueños de perros que…

Consultorio de Meta Ads EN VIVO: Estrategias, Funnels y Análisis de Casos 🚀 · 2026 · comprobar

ahora vayamos a el paso real de decir, che, mi conjunto de anuncios total está vendiendo a 28, y yo no puedo vender a más que 25. Mi conjunto de anuncios total. Y el trabajo ahí tiene que hacer, entender desde nuestra parte, qué anuncio tenemos que mejorar. Si el anuncio de Topos Funnel, el anuncio de adquisición de público frío, está vendiendo carísimo, no caro, carísimo, bueno, hagamos un anuncio nuevo público frío, cambiémoslo, y veamos cómo impacta ahí en el CAC. O si mis anuncios de remarketing no están vendiendo, ok, sumemos nuevos anuncios de remarketing, pero no apaguen todo el…

Consultorio de Meta Ads EN VIVO: Estrategias, Funnels y Análisis de Casos 🚀 · 2026 · comprobar