CBO optimiza la distribución algorítmica, pero ABO es necesario cuando se requiere control manual del gasto

Andromeda uno, que es una campaña de CBO, tenemos un conjunto de anuncios con nuestros anuncios más consistentes. No menos de cuatro ni más de ocho a la vez. Y utilizando un compilación, tenemos un conjunto de anuncios de control de entre cuatro y ocho anuncios y, a continuación, un conjunto de anuncios de prueba que utiliza anuncios con flujo de trabajo creativo multimedia. Y cuando lanzamos nuevos anuncios en este conjunto de anuncios de prueba dentro de nuestra plataforma CBO, analizamos si generan gasto. Y si lo hacen, ¿qué anuncios del conjunto de anuncios de control recibirán menos…

New BEST 2026 Meta Ads Course After Andromeda · 2026 · comprobar

Y asegúrate que le lleguen las lucas suficientes porque pasa mucho, que te va a gastar 1 centavo en una huevada que, huevón, diste la vida por hacer ese video. Entonces ahí como que trata de si no te funcionó con CBO hazte una ABO y haz que se gaste los dos, tres CPA. Yo digo, huevón, hazte una campaña de conversiones, haz cinco un anuncio por conjunto para que logres sobre todo cuando estáis partiendo y no tenéis la experiencia de que, huevón, Estáis partiendo, gástate tus primeras luquitas, tus 10, 20, 30, 50 dólares en ese anuncio que hiciste con tanto cariño, después en el otro, otro. Y…

De Dentista a Estratega Creativo Experto en Meta Ads - Tomás Corona - E64 · 2025 · comprobar

turn them off. Yes, Sebastian. At $300 a day, unless your cost per purchase is like five bucks, you can't afford to probably have more than two adsets. Um, absolutely, honestly, at $300 a day, if your cost per purchase is less than is is more than like 30, 40, 50 bucks, I'd probably take your 322 ads um, and drop them all in one ad set. I would probably

$100K Meta Ads Hack: Simple Change, Big Payoff · 2025 · comprobar

optimization CBO is where you set the budget at the campaign level and then meta decides where the spend should go for each ad spend in order to hit the where that's you know 90 90% of the time that's where we're finding the best or do you go straight into CBO after we research like what's your straight straight to CBO and now what what can spend to one or two adsets but there's a minimum spend setting there so to make can set a minimum spend for each adet so adsets of chat so uh we're just seeing consistently Superior in platform CPAs and um that's you know that that's campaigns CBO is the…

What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller Part 2| PT EP 586 · 2024 · comprobar

so don't test a new don't add new test ads set before the CBO overall performance declines, right? Just increase the budget every day. Yes. If you can increase the budget, the worst thing you could do is launch a creative test. Zero argument against that. I've never heard anybody try being able to explain why if you can increase the budget, you would launch a test. Uh, but other than

Decoding Andromeda: the 4 Metrics To Scale Meta Ads · 2025 · comprobar

Eh si tengo, por ejemplo, eh y ningún winner lo dejo compitiendo con otros winners porque como son winners los quiero tener aparte y con presupuestos solito para ellos, ¿cacháis? Y así me ha funcionado mejor porque lo otro que experimenté también, pasado por todo, es dejar que en una campaña ir metiendo todos los winners. Y pasaba que siempre uno se lo lleva todo. Independiente que los otros también eran winners, ¿cacháis? Entonces, al final lo que hice es dejarlos todos aislados para que los winners sigan em mantengan su propio presupuesto y y quien lo limita es cuánta plata le ponéis y…

Cómo Convirtieron Su Relación en Un Negocio Millonario - Nacha y Juampi de 100Aventuras - E63 · 2025 · comprobar

it's almost like a dual prong strategy it's like all the creatives all the variations in hooks then get put into its own individual adset but is excellent for that creative testing do not use CBO when you're testing creatives totally basically just says that one wins and even though it wasn't just different audience no same audience conversion based you may choose the one ad that just meta liked more not what have actually would have performed better and so I would say that take um I can't do math so do like 503 each um I do one campaign three ad sets $53 each that should be your creative…

The 2-Step Google Strategy to Blow Up Your Service or Lead Gen Business! | Perpetual Traffic EP 638 · 2024 · comprobar

Presupuesto ABO, que esto es un poco contraintuitivo. Es que quiero tener un poco más de control. Pero trabajo con ABO porque a veces lo que detectamos es que hay ciertos ángulos creativos que aunque generen menos ventas, venden con mejor ticket promedio y tengo mejor rentabilidad. Y a veces Meta se va hacia lo que es la venta más fácil y no la venta que más le conviene a tu negocio. Entonces con ABO tengo la posibilidad de controlar hacia dónde pujar el presupuesto para vender, ganar más plata a fin de mes, básicamente.

La IA Cambió las Reglas del Marketing para Siempre - Caro Dubi - E77 · 2026 · comprobar

cheaper. Easy. I launch CBO campaign with three adset every 3 days that create new adset, but the initial adset takes 99% of spend. First off, yeah, that makes a lot of sense. Why would the new ads get any spent? The machine already knows how the other ads work. throwing a ton of spaghetti at the wall doesn't work because the machine doesn't like any of the new ideas because it already knows what you're doing someplace else.

A BETTER Way To Run Facebook Ads In 2025 (it's simple) · 2025 · comprobar

CBO. I very, very rarely will ever suggest that anybody do an ABO. Let Meta spend. You might have a need for a min or a max on the spend per ad set. For you, what you're trying to do is just set up some guardrails.

26 Minutes of Blowing Up a Meta Ads Account (Post-Andromeda) · 2025 · comprobar

Sí, yo soy más fan de ocupar sobre todo en presupuestos grandes a dos campañas, testeo y escalado. Escalado CVO con Advantage Plus y testeo AVO eh para darle un poquito de spend, ¿cierto? Un poquito de gasto a los anuncios. Eh, tiene sus desventajas también que muchas veces vais a gastar plata en cosas que anuncios que no van a rendir. Así que en generalmente campaña o en presupuesto más pequeño soy fan del CVO porque le doy más confianza a Facebook de que sabe el anuncio le va a dar plata al anuncio que en teoría va a ser el más escalable, ¿cierto? Y el que te va a dar mejores resultados a…

De Dentista a Estratega Creativo Experto en Meta Ads - Tomás Corona - E64 · 2025 · comprobar

Apparently 59.5% of this ad account is in CBO, meaning somebody for some reason is still using ABO on 40% of your ad spend. Like you shouldn't be using ABO to test ads. That doesn't make any sense. You definitely shouldn't be using it to test audiences. Why are you even using them? That doesn't make any sense. Now there are some use cases where ABO is an effective solution. We're not really going to get into that right now, but 80-20 rule, ABO is 20% of the 20% of an 80-20 rule. Like there's no real logical reason for you to use it. Now there's a lot of people that do, and they're going to…

Meta just told us how to get better Facebook Ad results... · 2025 · comprobar

And the answer to the second question is easy. We never use ABO, always CBO. If the only way your account works is by you micromanaging it, that means the only way it scales is by you doing more work. For the first question, same ad set or new ad set, it's also actually a really simple decision. Can you afford to get a second ad set out of learning? If the answer is no, the new ads go in the existing ad set alongside what you're already running. If the answer is yes, put those new ads in a new ad set.

The NEW BEST Way To Scale Facebook Ads · 2026 · comprobar

to get delivery. Now this is starting to make sense. This is a fucking complicated system of a shit ton of overlapping cannibalization mapped to an ABO. So really think of this as there is no campaign. It's just three campaigns with one ad set apiece with a shit ton of ads, all competing against each other, not sharing any data at all, all competing to be the last touch point according to now you have ad fatigue and then you have a whole bunch of cannibalization and audience overlap. And like he mentioned that audience overlap was a bad thing and then structures a system to have So this…

Meta Ads expert reacts to $1M/month Strategy · 2026 · comprobar

Hasham, is that uh the majority of your budget goes to a few ads. And based on your feedback here, I think you're under the impression that that's a bad thing. I'd be under the impression that it's not. If all of my spend goes to a few ads and my performance isn't good, well, turn off the ads that are getting a number of ads. I would use CBO. I would have one campaign uh for your business

Decoding Andromeda: the 4 Metrics To Scale Meta Ads · 2025 · comprobar

If your products all have the same price point, uh the customer journeys are all essentially of the same value, then I'm totally fine. Um I'm totally fine putting them in the same campaign. If they don't have the same value, then I would challenge the idea that you need to promote all of them. uh you only really need to promote the thing that's best at acquiring future revenue. So I would be really mindful of

Do these 5 things each day to scale Facebook Ads 📱 · 2026 · comprobar

Then you've got campaign budget optimization. and it is really, really effective at spending lots and lots of money because technically, Facebook or TikTok should know better where to apply that money within the ad set layer. Again, by selecting that, you're going to remove control from where you want to put money. When we're first starting out, we just want to learn as much as possible and tinker ourselves with such small budgets.

TikTok Ads Tutorial 2024 - Start Here! · 2022 · comprobar

yeah is because um when it is in cbo campaign it's gonna take the ad that's performing the best and over on the exact platform yeah exactly now in abo it's like i found you know i have a new ad and i'm matter that you here's 500 a day at five different ads on open targeting you have to spend it now go it's you're forcing it we're forcing it to do that yeah and when you can take five ads times five you got 25 new ads that all have to spend a hundred dollars a day it's like go find people it's like well shit i have to go find new cold traffic now it's not warm traffic i want you're forcing me…

Meta Vs. Google: Enemies No More? How They Work Together with John Moran | PT EP 635 · 2024 · comprobar

Generally, the sweet spot for the number of ads that you're making, somewhere around the four to eight range per concept or per pack. More than that seems to be a little bit too crazy. Less than that, you might not be taking enough swings. So the magic in this system is not that one pack does anything. It's not that two packs do anything. It's not that three does anything special. It's that over time, the continual addition of packs forces the budget in a CBO system to the best performing ad sets. The second thing it does is it actually gives you control over how much ad sets spend when you…

The Only Facebook Ads Video You Need in 2026 · 2026 · comprobar

Sí, si tenés un solo conjunto es lo mismo tener presupuesto por campaña o por conjunto. O sea, eso realmente no cambia. Lo que tienen los presupuestos por campaña, por conjunto es que cuando tenemos un negocio que tenemos bastante más variables o bastantes más productos y tus productos o tus necesidades de mostrar son diferentes, cuando vos tenés CBO, la plataforma optimiza por lo que más resultados trae, pero tal vez lo que más resultados trae la plataforma no es lo que a vos más te sirve como negocio. Por ejemplo, hoy di una consultoría que tenían las campañas CBO y en un conjunto de…

Di Una Consultoría De Marketing En Vivo A Un Emprendedor · 2026 · comprobar

like to think of too, when I'm developing a creator program for a brand, how competitive is their market? bigger influencer or a celebrity. Okay. So what makes a good creator? I can generally tell if a me actually just show you a few examples. We're going to break down what's going on here and pull poop and you might've seen my reel and I was eating those gummies that make you poop. I got you, I've showed this ad like a million times because I think it is so good. This creator has amazing She has great vocal variety, which is something that I don't hear a lot of people talking about, she's…

How to Work With the Best Creators & Influencers · 2026 · comprobar

y por eso no es no solamente hay que mirar el cpa hay que mirar Cuánta plata está inyectando Facebook a ese anuncio porque a veces hay un anuncio que tiene un cpa muy alto pero te nutre a todo lo demás porque Facebook lo que hace al final es armar el mismo El funnel el mismo es el funnel por ti cacha qué

De apicultor a facturar miles de dólares por ecommerce - Camilo Valdivia - E23 · 2024 · comprobar

we can iterate accordingly. So before I said I would explain versus CBO and the risk profile here. So the reason why you would choose one over the other is actually based on risk tolerance. So what happens when you use CBO is that it's going to play in to Pareto's principle. This applies literally everywhere I've ever seen it, which is that 80% of something will drive will be driven from 20%. So this applies into companies where 20% of people will drive 80% of revenue generation. This applies into the ad account, which is that 20% of ads will drive 80% of revenue. 20% of ads will hold 80% of…

Meta Ads Creative Strategy in 2026: The Full System · 2026 · comprobar

A mí me gusta. yo no he podido encontrar ninguna razón Ya. justificable para usar ABO y CBO es cuando el presupuesto se va a invertir inteligentemente entre estos dos. O sea, Facebook lo elegís.

THE MIDAS OF META ADS - TOMÁS GIRARDI - E12 · 2024 · comprobar

um that is pretty important and this is now my personal philosophy on cbo is is ad set budgeting actually believe that cbo versus how they can best optimize campaigns and going to go ahead and turn that on actually like to use and i will go into the prospecting campaign but for which is going to be twenty dollars like gonna see a little section down here for leave it on lowest cost and i will say of all of our campaigns at visas we use learning more about cost pat minimum at this video above where i go into all all right now this little carrot right run your ads at a specific time of day and…

How to Build a Facebook Ads Account After iOS14 (under $20K/month budget) · 2021 · comprobar

Um, ABO, CBO for your ad sets. I mean that's kind of like on you. I lean towards ABO because I like to have a bit more control in terms of staying spend on um testing this concept versus this one.

Crea una máquina de anuncios! Desde la estrategia y produccion hasta la iteración con Mirella Crespi · 2022 · comprobar