El presupuesto publicitario debe concentrarse en el producto estrella y no dispersarse en el catálogo

Quizás estoy vendiendo este producto y es genial, pero también tengo otros 50 productos, así que tengo una campaña de catálogo. El propósito de esta campaña es venderle algo a alguien sabiendo que va a volver y comprarme algo más. Así que eso es lo llamamos un dispositivo de flujo caja. Y luego la campaña de catálogo. Es un dispositivo de supresión CPA, es una herramienta para aumentar el volumen de transacciones. Pero si mi negocio dice que hice 1000 ventas o 100 ventas que mi CPA real es 10 o incluso uno, así que la campaña Hero, tu principal forma de hacer crecer un negocio es llevar a la…

Los Secretos del Padre del Método 3:2:2 en Meta Ads - Charley Tichenor IV - E65 [Español] · 2025 · comprobar

but the point on really honing in on what your hero product is what your hero offer is so important because the clients that I've lost it's usually because they're trying to do too many things we have a new product launch every month and frankly like I can only pay designers so much to make so many assets and when every month you have a passionately we have to put resources behind every time we segment because guess what we're not getting additional budget to promote these things right so we're segmenting it and in the world of machine learning every segmentation is an additional permutation…

I Mastered Facebook Ads in 6 Months and So Can You! · 2024 · comprobar

internal uh discussion that happened on a on our client side that says we should start to test other when other products were introduced a lot of agencies media buyers clients would agree let's pull some asmen from over here and push it into the other was the pullback on the best-selling item was kind of the Tipping Point into the reduction so the Tipping seen what end up happening was enac was affected enac the cost per required first-time customer went up it was more simplistic thinking was well what if we just kept the traffic going here and kept the sales going here by not pulling any…

The Secret to Profitably Scaling Your Product Line Without Going Broke | Perpetual Traffic EP 618 · 2024 · comprobar

have all the products in the same CBO? No. If you're going to run multiple products, run a catalog ad. Other than that, you figure out the ad that is the product that is best at acquiring new customers who are most likely to come back and buy again. So you can scale cash flow and you use catalog ads to suppress the blended CPA. And the only

Meta advertisers… We’ve got a big problem · 2026 · comprobar

they're making 50k per month and they feel like they need to advertise every single product in the store maybe sell more and they may be a little bit romantic about their products what will numbers I'll say all right if we know looking at this number that this is the most commonly bought product that brings in a second purchase okay and you're telling me you got a lot of products got it are you spending enough money right now that you can't that you're going to sell out of this number one product and you need to support a second one most often the answer to that is no like if you're making…

Can You Really Build a $1 Million Brand in Just 12 Months? · 2024 · comprobar

lot of different variations so it sends people to one page lets Facebook learn I think far too many people you know one of the issues is folks try to focus on selling one product or one thing and and believe me I'm a big fan of the hero product I tell people that's that's absolutely but the hero product can also be the collection like it can be the suite of of products that are being sold it doesn't necessarily have to be the single item that you're trying to push think some folks make the mistake of trying to push on million things a million skes within a collection but I love the idea of…

Are You Making These Facebook Ads Mistakes That Are Costing You Money? · 2024 · comprobar

That is just starting out or even, you know, at a point where they're making 50K per month and they feel like they need to advertise every single product in the store. And they may be a little bit romantic about their products. I'll say, all right, if we know looking at this number, that this is the most commonly bought product that brings in a second purchase. Are you spending enough money right now that you can't, that you're going to sell out of this number one product and you need to support a second one? Most often the answer to that is no. So if you're making 300 to 500 sales of an…

Building a $1 Million Brand in 12 Months with Facebook Ads · 2024 · comprobar

which we'll show you exactly how we do that in just a second here. So that is a 543% revenue increase even though it was tied up in one specific product, diversification was not the way to go. adjust. We've changed these strategies over time, obviously. This is back in late 23, early 2024, and able to pay more to acquire a customer. So, there was a correlated spike in NCAC from drop-on lower margin products that weren't really the most popular products in their portfolio. as a couple of slides ago, I'll just backpedal here just a little bit. It was down 41%. I mean, you can see it's 78,000 in…

543% Revenue Growth in 2 Years (A Premium Case Study) · 2026 · comprobar

we'll talk to clients and let them know hey you've got 8 000 product skus we just found the 1500 products that are the the highest performers we want to you know see how deep this well goes and they get real romantic about what they want to sell or now they're trying to play the inventory control game or whatever and you know it's it's I think it ends up being quixotic

Ep. 323: The Ultimate Guide To Choosing A Marketing Agency · 2023 · comprobar

they're making 50k per month and they feel like they need to advertise every single product in the store maybe they're not selling this product or this or that other product that they want to sell more and they may be a little bit romantic about their products what will numbers I'll say all right if we know looking at this number that this is the most commonly bought product that brings in a second purchase okay and you're telling me you got a lot of products got it are you spending enough money right now that you can't that you're going to sell out of this number one product and you need to…

Building a $1 Million Brand in 12 Months with Facebook Ads · 2024 · comprobar

they're making 50k per month and they feel like they need to advertise every single product in the store maybe brand yeah generally I would I would go numbers I'll say all right if we know looking at this number that this is the most commonly bought product that brings in a second purchase okay and you're it are you spending enough money right now that you can't that you're going to sell out of this number one product and you need to support a second one most often the answer to that is no like if you're making 50k a month you're probably spending $500 to ,000 a day item do you not have the…

Building a $1 Million Brand in 12 Months with Facebook Ads · 2024 · comprobar