Escalar la captación publicitaria requiere evitar la competencia y canibalización interna

that we had started in with two search campaigns and we still use Target CPA on these so all of these campaigns have a Target CPA setting so we used these search campaigns but then what we did from there is that we then added in a performance Max campaign and what the difference was in the performance Max campaign is that we did two cool things firstly we excluded brand and secondly we only set this to bid on new customers so we're reaching out for new customers so people who aren't part of our customers we spent a long time with this client uploading their customer list and the second thing…

How Google Ads are Ripping You Off .... my response · 2024 · comprobar

is said hold tight on meta don't do anything on meta we want to change Google first and see how that reacts to measure that that change and then next do the same thing on meta and see essence the same you wanted to change the one variable and see how that would now we have to fix meta and then once those both are fixed you can then start kind of you know two underperforming channels fix one see how it works if it's fixed fix the other one see if that's fixed as well and then scale both change one thing and then you see what

Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t Part 2 | PT EP 577 · 2024 · comprobar

and vice versa on corporate you don't want your franchisees you don't want your your resellers cannibalizing your business the business that you want to own you should own set those rules it is 100% within your purview to say reseller you can bid on whatever you want save for these terms yeah and if I patch you with these terms it's a it's a fine or or we revoke trademark rights for for your ad accounts then they can't work with franchises ask the questions what sort of lines are drawn in competitor of yourself just by accident

Google Ads & Competitor Bidding [interview with Navah Hopkins] · 2025 · comprobar

Yeah. I mean, I think the best businesses are the ones that have the most consistent processes in place, none of which are sexy or exciting. Um, but it's, but if you're an agency or a business and you want to create, I mean, it doesn't matter if you're trying to create that value. A lot of it is about putting those fundamentals in place and actually knowing a lot of those game plays ahead of time. Right. So, you know, like one of the things we do in our platform is we have this thing called a snapshot where you can take all the stuff you've already built, all the websites and funnels and…

Ep. 325: Follow-Up Sequences that Convert with Shaun Clark · 2023 · comprobar

in which is a lesson I learned from from the snow the teeth whitening people but what he did was basically instead of getting affiliate marketers to maybe work for him he hired ad agencies paid him a flat fee and said you can't run traffic to my site you can't run my lowest cost offer and you can't run branded search your job is to sell anything above and beyond base offer and to make it work for itself and everybody had a market so so Pilot House had Canada other people had the UK I saw the UK deal the Canada deal the Germany deal and the Australia deal all in about 3 he's doing and then I…

CONFRONTING Charley... with @NickTheriot · 2024 · comprobar

first off, we shouldn't have testing and an [ __ ] campaign is basically just a folder of a bunch of one adset CBO have a [ __ ] messy ad account of a [ __ ] ton of CBO campaigns. It's the same Um because they don't talk to each other. They compete with each other. They cannibalize each other. So I see

How to Scale Facebook Ads in 2026 · 2026 · comprobar

How do you increase the sales of this You're going to introduce new creatives into this existing campaign structure that you've added. introduce very, very different creatives over time. a gift for their girlfriends, maybe I want to create a brand new creative goodies for grandmas by introducing these new creatives and by having our really broad targeting that we set up before Facebook is able to run both of these ads and expand the amount of customers that we can actually capture. Whereas if I created a brand new creative that was targeting the exact same boyfriends, then they're probably…

Facebook Ads Tutorial - 2025 FREE COURSE for Beginners · 2024 · comprobar

off with sort of a three-tiered uh way in which to approach cold traffic to bring them into your funnel which they call full funnel and it's not just website conversion campaigns it's not just high value or high intent you know like those are conversion campaigns High intent people who are looking for something and are very easy to convert but there's only so much volume and what the big brands have found is that when they start to combine three different types of campaigns it not only Powers the conversion campaigns more effectively but it also expands the market and then they can finally…

Ep. 512: The Next Era of Growth: How to Achieve Full Funnel Excellence · 2023 · comprobar

first off, we shouldn't have testing and an [ __ ] campaign is basically just a folder of a bunch of one adset CBO campaigns. You're not clever by doing [ __ ] You just have a [ __ ] messy ad account of a [ __ ] ton of CBO campaigns. It's the same Um because they don't talk to each other. They compete with each other. They cannibalize each other. So I see

How to Scale Facebook Ads in 2026 📱 · 2026 · comprobar

that aren't going to convert. So don't do that. If you operate fully internationally, potentially all over the world, normally I'd recommend narrowing down to some of your core markets. So technically we I believe, at the last count. But our core markets are going to be UK, US, Canada, Australia, like, that's going to be 90 plus percent of the people in there. So that's what we probably start with advertising with. And that's what I'd recommend you do as well if you meet that criteria. I'm just

The BEST Google Ads Tutorial for Beginners in 2026 · 2026 · comprobar

Then if you're struggling to get these other markets working, it means that you're not good enough. You need to be better than these competitors because they are finding a way to get the funnel working and sell better than you. So it's just about leveling up and pushing there.

How Millionaires Actually Spend Their Weekend · 2025 · comprobar