La publicidad debe evaluarse por el beneficio neto del negocio y no por el ROAS de las plataformas

rorowaz and actually focus on volume of profit. Or would you like your four or five to go to a two or three but get three to five times as many sales? If you go from a two, if you go from a 4x rowaz to a two and you triple the sales volume, you make more money. Margins don't pay bills. you can't pay bills with margin. Um do I

Copy This BANNED Meta Ads Strategy to Print $10K/Days · 2025 · comprobar

don't believe those guys like you have to believe like your bank account that's that is the source of truth that's it that person where I'm like man 440 roaz and we gained $62,000 this last like three months and they're like well then why did I lose 10% of my business huh like when I said hey here's the excellent metrics that we get to show and actually hurt that business then they measure the only thing that matters

Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t Part 1 | PT EP 576 · 2024 · comprobar

That's how we're figuring this math. But your profit volume is purchase conversion value minus spend. Simple. If you don't know this number, how do you have any idea what's profitable or not? Well, you're looking at the row as of an ad. What's the scale of that? A percentage doesn't tell you an absolute value. Do you want the highest row as ads or do you want to make more money?

A BETTER Way To Run Facebook Ads In 2025 (it's simple) · 2025 · comprobar

chase vanity metrics. So things like CTR, your click-through rate, impressions, the number of clicks you generated, they don't mean anything if you aren't getting conversions. If you don't have a good return on ad spend, if Always measure your success, not just which matters to your business most, which is almost certainly your cost per conversion or your return on ad spend. You're like, "Right, but the return on ad spend is significantly worse. Your cost per conversion is worse, and you They're really useful as things to dig into, but only after you've done your optimization, your decision-m…

How To CRUSH Google Ads with a Small Budget in 2026 · 2025 · comprobar

but I would be looking at understanding what's my business goal topline growth bottom line growth. Do I want a higher volume of profit per month or do I want more customers? I know we want both. Which one is more important? Define a value and put a what I want you to do is be able to write a number on a sticky note and you either need to get above or below that number. That's how you define success. If you can make it that simple, then it is a fantastic

Fixing Meta and Scaling Brands with Limited Supply · 2025 · comprobar

Now, I have also taken out 40% for operational costs. Because I got to pay myself. So this number minus 40% minus ad spend gives us this number. Now, here's my business rule. I'm going to put 50% of my profit into ad spend for the next month. So that's where this number comes from.

3 EASY Steps to Scale ANY Small Business with Meta Ads · 2025 · comprobar

The goal of a Facebook ad isn't to get a high ROAS. It's to acquire cash flow at a profit. This means getting customers at a cost that allows you to invest in them long term. Step number three, measure profit, not ROAS. If you take one thing from this video, please let it be. ROAS is complete bullshit. People love bragging about a 5x ROAS, but a return on ad spend isn't profit. What matters is how much profit you make for every dollar you spend.

3 Simple Steps: Discover The Blueprint to Facebook Ad Success · 2025 · comprobar

my report as an agency doesn't matter. I don't care about my rorowaz. We all have one we all have one boss and that's the bank account. If your bank account doesn't look better because you're working with me, then you should fire me business model. They should never use the term rorowaz or me in their sales pitch. And their number one definition of success is the volume of profit that you make in a as in as the business each or bottom line. If they're not talking to you like a banker and they're not

Fixing Meta and Scaling Brands with Limited Supply · 2025 · comprobar

because whoever is running your ads should understand how your business works and how to be successful in businesses and they don't know the yeah there's a lot of folks that look to metrics like Raz to say how successful they are right instead of saying when you work with us your bank account improves because what we're doing is trying to amplify your successful um if the people you talk to talk in row as or they're talking about doing a lot of testing or they don't speak in money odds are their a liability to your bottom line and hiring them will only accelerate the failure that you're

Can You Really Build a $1 Million Brand in Just 12 Months? · 2024 · comprobar

everything else now I might give you a worse Facebook platform level result but if that amplifies the rest of your business who cares do I want a three act again do I want the 50% return on1 EUR or 10% on a th000 right do like am I looking at the row as of each Channel then trying to Cipher it or am I trying to say the average customer is worth X money they have X amount of transactions and each one cost me a certain amount of money to buy and a certain amount of money to supply and now all I'm doing is saying how do I get the highest volume of whatever my business objective is whether it's…

3 Ad Account Structure Mistakes That Are COSTING You Money · 2024 · comprobar

aligning uh outcomes to business objectives we often get caught up in the plethora of metrics that exists like clicks and Views and click-through rates versus looking at customer acquisition costs or growing lifetime value or or driving more people into my store as a optimization and driving those business theme driving Better Business results

How to Use TikTok Ads The Right Way to Grow Your Business Part 2 | Perpetual Traffic EP 629 · 2024 · comprobar

because whoever is running your ads should understand how your business works and how to be successful in buyers aren't people that have successfully built and scaled businesses and they don't know the ramifications of their actions and to be yeah there's a lot of folks that look to metrics like Raz to say how successful they are right and instead of saying when you work with us your bank account improves because what we're doing is trying to amplify your successful business model and we're working on you um if the people you talk to talk in row as or they're talking about doing a lot of…

Building a $1 Million Brand in 12 Months with Facebook Ads · 2024 · comprobar

opposite. So I like to bring things back to the core metric and I think that most optimization decisions, so which ad should I leave on, which ad should I turn off, which campaign type is performing better, things like that. Those are optimization decisions should be based around either return on ad spend if you can accurately track it within your Google ad account or cost per conversion if you can't accurately track it. So all e-commerce businesses, all businesses do. In which case, you can use cost per lead or cost per conversion as a a way to assess which ads performing better, which…

The Keys To Success with Google Ads in 2026 · 2025 · comprobar

ads set doesn't work? I never decide the adset doesn't work. It's does the is the campaign effective now? Is this ad set or is this ad a liability? Well, when that ad earns more spend, what happens to my bank account? Does it get better or worse? If it gets worse, then it's bad for me. If it gets better, then it's good for me. I don't give a [ __ ] what

The NEW, SIMPLE & EASY WAY to Scale BIG with Meta Ads 📱 · 2026 · comprobar

But here's the thing. Um, I don't care about the hook rate and the hold rate, your evaluation of an ad is does it help me spend more money. That's so if it the job's done, great. If the ad doesn't help you do that, then it's not great or it's not good. Uh I've

$100K Meta Ads Hack: Simple Change, Big Payoff · 2025 · comprobar

the diagnostic, it all comes back to one simple question. Can I spend more money tomorrow? If the answer is yes, you scale. If the answer is no, you use this process until it's a yes. Now, there is one is simple. Simple scales, complex fails. The more you simplify your account, the better Meta can do its job. And the better Meta can do its job, the more money you make. And that's what we're all trying to do here, isn't it? Can I spend more money tomorrow? That is the only question that matters. Not your ROAS, not your CTR, not your hook rate, not how many ads you launched this week. Just that…

Copy This Simple Meta Ads Strategy, It'll Blow Up Your Business · 2026 · comprobar

everywhere, but there's usually is one key metric. And we call it an MPI, you call it a KPI here, whatever it is, that's your North star. And so this is at a specific campaign, you would select between one of these intentions. You just select one of them. And based on that is the primary KPI, which we're then going to set the zone for, which I'll get to shortly. And then everything flows from there, but it starts with a focus on what am I trying to do with this campaign? But I mean, if you're doing cold traffic prospecting, you know, first click attributed row as is the North star for that…

The Muddled Attribution Puzzle Solved: Scott Desgrosseilliers’ 5 Forces · 2025 · comprobar

what your volume of profit is what your bank account looks like I don't give a about your contribution margin I don't give a about your Raz your me none of that vanity metric nonsense stuff that performance marketers leverage to try to sound smart no what I care about is what does the bank account look like and if the volume of profit in the bank account has risen greater than the volume of spend you're making more money and if you have

Can You REALLY Succeed with Facebook Ads in JUST 30 Days? · 2024 · comprobar

these matter because when we are working with ad accounts whether small large or in between uh making sure that the business owner is making money at the end of the day is the most important factor for a sustainable business and a lot of the other kpis that have been tossed around and are still being used in a lot of conversations are disregarding so much uh that's being left out of the conversation these are numbers that a CFO can bring in these are numbers the brand owner needs these are numbers that the marketing team need to measure and hold themselves accountable to so it's daily basis…

The 3 Biggest LTV Mistakes Businesses Make (And How to Fix Them) | Perpetual Traffic EP 619 · 2024 · comprobar

that because it's such a thing. I think people are so focused on the ego and the pride of the dollars you're spending on a daily basis. And that has nothing to do with the money you take home at the end of the day. I mean, obviously one doesn't directly indicate the other,

How to Scale Facebook Ads in 2026 · 2026 · comprobar