Las agencias y consultores rentabilizan su negocio testeando precios al alza y monetizando su conocimiento a través de la consultoría

we're about to go through a big transformation at VaynerMedia we're creating a very uncomfortable minimum fee for yearly retainer or we're not going to talk to you that's just where we're at now that's what I think is the right thing and I think you should test both I always tell people ask for a little bit more money on the next scope just as a testing mechanism because a lot of you have subjectively decided on your ceiling or one person said no and you're like fuck the market doesn't want it no no one person doesn't want it

50 Minutes of Marketing Strategy You Can Start to Use Today | Digital Agency Expo Keynote · 2019 · comprobar

I'd like to work with you for six months so I can learn how you do it. Plus, I'll pay extra for you to break down why you make the decisions you do and the steps you take to make them. Then, after I get a good idea of how it all works, I'll start training my team on it. And once they can do it well enough, I'd like to change to a lower cost consulting agreement. This way, you can still help us if we run into problems.

If I Wanted To Grow An Audience In 2026, I'd Do This · 2026 · comprobar

one. So think about a consultant who's completely booked. So full schedule, 3 months ahead, working 60 hours a week, always stressed out. Yet despite all the work, his or her income has stopped growing, right? So what does he do with his little free time? Well, he makes more content, he runs more ads, and he tries to get more leads. He's trying to fix a demand problem that he doesn't have. So, the truth of it is he doesn't have a marketing problem. He has a supply problem that could also be a he has three options. So, number one is more you raise your prices. The second thing he could do is…

How to Grow Your Business So FAST it Makes Your Accountant Nervous · 2025 · comprobar

the way. How did I launch Vayner Media? When clients started coming to me, they're like, "How much?" I'm like, " $5,000 a month." They're like, "Okay." And then the next one I'm like, "$10,000 a month." And then they were like, "Okay." And I was like, "All right, good." And then the next one I was like, " $15,000 a month." And they were like, "Okay, good." And I was like, "Yeah." And then this is now 09. I was like, " $20,000 a month." And they were like, "Fuck you." I was like, "15 15. Everything has a market. It's all supply

Social Mix Keynote: Gary Vaynerchuk | 2012 · 2015 · comprobar

And I assume there's a lot of consultants listening to this, like freelancers and stuff. And I speak with a lot of them. And sometimes I get the question, what am I supposed to do in this situation? Well, we're hitting everything. That's what you're supposed to explain to your client. That's knowledge. You knowing that you can't do anymore and telling them they need to go on a different channel or a different campaign type. But it's just the whole thing. Like, just sometimes you just know that you've tapped out and know that there's no more you can do here. And then we can go off to off…

Google Ads Search Automation with Andrew Lolk and Jyll Saskin Gales · 2025 · comprobar

You know where the money is? Sell to the rich. But if you, what you realized was the realtors, it's not that the realtors are special. It's that that they're giving, that you got a taste of selling to people who have more money. And so you made way more profit on those deals than you did on the, on the kind of generic. And so that's why I asked about the offer, because to me, there should be a white glove offer. To me, that's what's missing.

Give Me 42 Minutes, I'll Show You How To Sell Like The Top 1% | Scale or Fail Episode 1 · 2026 · comprobar

So, your normal people probably turn out at, you know, a month, three or four. It will probably take me longer than that. So, you'll pay more. I'll pay more there. And then, after I do kind of absorb what you're doing, I'll pay you a consulting period after that to make sure I can troubleshoot. So, you'll make more LTV than a normal customer. But I'll do that in exchange that I want you to show me what you're doing.

58 Mins of Advice That Will Blow Up Your Business · 2024 · comprobar

and we'll manage the transition period and we'll stay on a consulting basis until you, your team is outperforming what we were doing. Now, if the team never outperforms what you do, then you stay on a consulting basis forever, but it's still the nature of the relationship's fun because like being a service provider versus being a consultant, totally different vibe, which I'm sure you've done before. Um, and so it actually goes from like subservient to you being a teacher, which is actually kind of fun. And so that'll extend LTV, aligns your interests, blah,

10 Millionaires Asked Me How to Get Richer · 2024 · comprobar

That one, I mean, I'd probably look at something like, I don't know, 30% just as a starting point 30% of what you were doing. So probably like 3% of ad spend. And so then you can just be like, listen, the question is going to get your guy to be, you know, this much more efficient. If you think the arguments there are great, if not, no worries. So probably 20, 30% is probably where I'd be.

10 Millionaires Asked Me How to Get Richer · 2024 · comprobar

consistente con lo que veo en el sistema del ecosistema Fortune 500 al que llego Trabajo con algunas de las marcas más grandes del mundo y me queda muy claro que la forma en que yo defino el marketing en el trading intradía y la forma en que ellos lo definen es diferente. He podido encontrar un punto medio para que podamos trabajar con ellos, pero mi esperanza diaria es que cuando trabajamos con ellos, los estoy acercando más a nuestra perspectiva. Siempre les digo a mis colegas de Vayner que nos pagan por pensar y elaborar estrategias para ellos, no solo por gestionar los medios y hacer la…

Personal Branding & Marketing Strategies with Eric Siu · 2024 · comprobar