Abrir un video o presentación con promesa, prueba y plan maximiza la atención y la confianza

so based on the research we did four things the first thing we did is we scripted a faster intro basically getting to the point much faster and being clearer about why they are here and so if you're like well what would follows the exact same format that we use for our content which is proof promise plan so proof is is hey I helped someone just like you and you want them to identify with the proof that you were is just like me the promise is clearly potentially after the webinar and then the plan is to set expectations for how presentation is so they know where

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There's a very simple framework to actually get content to convert, and that's identifying an existing belief that people have about the industry that you're in and then explaining why your product solved that. Then we basically tell them where to shop. That's perfect because it'll be shocking to people and it'll also create a lot of engagement and comments, which will boost it in the argument. We've actually gone to the extra step of getting the laboratory to test our products I think the customer can give the dog our shoe with that confidence that what is written And where do people buy it?

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veces. Los vídeos de casos prácticos son lo primero. Debería incorporar los vídeos de casos prácticos, tu vídeo de proceso. La gente quiere fundamentos son los mismos. Y luego las preguntas frecuentes, ¿ verdad? Responde a mis preguntas, pero ya sabes, preguntas frecuentes frías, tibias y calientes, los tres tipos. de preguntas frecuentes, pero esos son mi núcleo para los Y cuando dices historias de casos en video, estás hablando de, como, cuáles son los puntos débiles y deseos de tu ICP. Habla de eso problemas diferentes, ¿verdad? Y quieren ver a alguien como ellos y también obtienes la

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And so from that, we came up with the three Ps, which is proof, promise, plan. And so every introduction of every video has to have these three things. Now, it doesn't have to, but we found that when we included those things, those videos did better. And so you notice every video since this back to business theme, we have proof, promise, plan within the first, call it 30 seconds.

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Por una parte conozco como la técnica esta como full manipulación, como dirigir la atención como hacia el hype hype, venta. Pero me he dado cuenta que lo más funciona es avisar de que se va a vender primero que nada. No, no presentar la oferta, pero sí decir como mira, tuvimos una primera edición de este curso y un montón de gente le encantó y por ejemplo tenemos a Paulina que tuvo estos resultados, tenemos a Marcela con estos Eh en esta presentación les voy a dar la oportunidad. Es superimportante que uno se posicione siempre como en el hecho como no te quiero vender, estoy dando la…

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motion for the product then again some motion I believe in the first three to six seconds it actually shows the brand then there's benefits Feel the credibility all right as seen on New education dozens of Studies have shown so talking about not the product itself but the actual ingredient that's in the product and highlighting it so you're attribute of the product and attaching a benefit to it by educating and also and then the final slide in the video and this is maybe a minute video this happens super fast okay is a testimonial call to action which was one of our overlay of of text with a…

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lot of people lose off and you need to obsess about your first 30 seconds but like this last uh weekend I watched my top 35 YouTube videos I watched the first three minutes of all of them and I people through and um I'll just share this with you the three PS that I found at least for us which is promise proof path and so you want to cover that and of the big difference between Ed Educators and entertainers they don't like there's a huge there was a huge Obsession of like match the exact words of the headline with the first however that's really B Because if you say hey we're going to crush a…

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este video usemos la misma estructura de las longanizas que funcionó Las longanizas un video otro que hicimos. La misma estructura que funcionó, generar tensión desde un comienzo y luego ir con el storytelling. Para eso usar los raisers y músicas de tensión. Inicia con una música de tensión raiser, video de Tomás con la respirador en el la boca. Entonces que el hook fuera yo así después el guion. El gancho era claro, un título que dice en nos metimos. Salgo yo con cara preocupado un respirador en la boca y eh y ahí empieza la narrativa. Esta era una de las cosas más raras que nos ha pasado y…

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be more emphasized, then lead with that. But I would say that for our content for the most, because I'm a business educator about making money in general, most people have this big glaring sign above their head before they can even turn on the volume of their brain, which is, why should I listen to you? And so I tend to lead with proof. And so proof is that you prove that you know what you're talking about. You give people a reason to believe you. The promise is to tell them what they're going to get or learn from the video. And the plan sets the expectations of what will happen next. So let…

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unique mechanism if you've heard me talk about content we have promise proof plan and so it's hey I'm going to help you pick your Niche by the end of this video proof is that I've helped tens of thousands of people do this on school so are pretty good at it and then the plan is we're going to follow these five steps Tada and here we are and so that

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Tú tenéis dos frases que te vi con el podcast del Diego Rozman eh invitado haciéndola aquí también. Eh, no te presentes. Yo también digo nunca te presentéis aunque yo igual a veces me presento. Y no vendas. No vendas, exacto. No necesitáis vender porque tú quieres mostrar eh tú quieres entregar valor.

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But, you know, not only for the program, but also just like the sheer amount of free value you give out in YouTube and things. But ultimately, like the sheer amount of free value you gave away for free completely changed like my life and my situation where I knew that like, if I like I had like, I Even I'm like, this Charlie guy is just like so smart. Like I'm learning everything from this guy. And I like, I remember getting on the sales call and I had no, I had no doubt in my mind that like this program was going to be worth its weight in gold.

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Pero si estoy depende mucho si estoy haciendo suplementos, voy a tener un anuncio de 2 minutos donde yo ataque un hook poderoso, donde yo tenga eh testimonios, donde tenga un CTA, donde tenga un mecanismo único, donde yo tenga también una autoridad que respalde cuánta gente lo ha usado.

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Primero es lo primero que uno dice. Pero lo más importante, como te decía, ehm yo estaba viendo a gente que dice no es tan importante, pero huevón, el lejos lo que más importa es cómo yo parto el video. El gancho. El gancho. lejos lo más es el Uno puede construir video en base a un gancho.

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for the VSL overall, if short for video sales letter if anybody is curious, is that we want to have basically a hook. Two hooks. Hook at the beginning. So, we go we follow the same process for this as I do for like a YouTube video. So, we're going to have proof that we can help them. We have a promise. And then a plan, which is like this is how what we're going to cover in this video. And ideally have some sort of picture or road map that displays these things. That way there's a visual of like, okay, this is what's happening. Real quick, so then you go through this, which is kind of like the…

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so structure one is actually very similar to a YouTube video. So you're going to go the five Ps, which is proof, promise, pain, plan, picture. Okay, so what does this mean? It means that I need to make some promise that they're going to get from this video. I need to talk about the pain to demonstrate that I know where they're at right now. I need to give them proof that they that they why they should believe me. And then I'm going to lay out the plan of how I'm going to help them solve it. And then usually I want that to be a visual so they can understand. Hence the

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>> Right. And so the the VSSL structure and then you're going to have your promise of like, hey, in this video I'm and it's gonna help you avoid >> this pain that you probably dealt with might not believe me because you just met me and so let me just give you some proof of Angie and Daniel and so and so houses as big or bigger than yours so you can feel like I work with people of >> Um, and so in this video I'll show you the plan of how we actually do that. And so then we have old way new way industry looks is this. and our special K right uh process is X Y and Z and then we say okay now…

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I have all four, right? And so the idea is that if we want to gain influence, we want to have as many of those loops demonstrated as often as possible in the content that we have. The reason I start every video with, my name is Alex Ramosi, I own acquisition.com. This portfolio last year at over $250 million a year. And the reason I make these videos is so I can help you do X, Y, and Z, so we can eventually blah, All right. I do that because I'm trying to demonstrate these things as fast as I can. I try to demonstrate status, credibility. The power occurs from how good the advice that I give…

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Entonces a mí me sirvió mucho que Nacho tuviera esta visión de dirección y de pensar en, okay, esto está muy largo, estáis diciendo muchas cosas, cortémoslo. Esta palabra es muy complicada. No, eh este y muchas Yo soy muy redundante, digo como, entonces hoy día te voy a enseñar hacer mejores anuncios porque con mejores anuncios la gente va a ver más Óscar, cállate, te voy a hacer mejores anuncios para vender más. Parte con un Entonces es como anda al punto y avanza.

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very first one I did was I did a I knew I wanted to start with a pattern interupt like the use NLP so I said hey this is John and this is my magic jacket my jacket helped me lose 78 pounds of fat and all this and that became the nonse pattern interupt that every single person used from you know for the next

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If we know these are the four things, status, power, credibility, likeness, then for each of these things in our videos, right, we want to demonstrate that we control scarce resources. And so, for me, like, at the very beginning, if you think about what the intro was, right, so I said we did, you know, 32.7 million views. And we did over 105-point-something million dollars in sales for the book launch in 72 hours. And so, that's me demonstrating status. I have these things. Right? Then, power. So, what I'm going to do in this video is I'm going to break down four things that you can follow.

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you're also there to reinforce them on the call and keep them going to the end. And so I actually think this is one of the easiest ways and proof, promise, plan only takes 15 seconds, maybe 20. So you can absolutely get to the point. And so when you start on a sales call, it works more or less the same way, which is John decided to get going with you on this thing, this big promise that we're working on. We've done this with lots of other people who are just like you. And so this is the process that we're going to do. And at the end of the call, we're going to see if it makes sense to move…

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and tons and tons of protein this loan has over 200 g of protein and almost none of the other macros and I'm going to show you this recipe at the end of the video first let's talk about

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starts as simple as this, like the the best place to start is with a promise. And I know that your time and energy is the most valuable asset you have, and I promise to give you the best possible ROI for your time and attention today. Then I introduce myself, I show you a couple of case studies, and then I show you how to scale your business. It's

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toma el levantallazo esto como empezar con una pregunta empezar con el problema y cliente ideal contar una historia partir con una afirmación osada o polémica Como por ejemplo voy a cerrar el sitio gringas o gringas cerró identifique preséntate a ti mismo promete el beneficio directo enseña a

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Hermosí hoy día es el huevón número uno en marketing y toda la Tiene un pequeño framework que es como ojalá, después descanso y después ¿cierto? Es como gancho, como que engancha a la persona. Y eso se repite a lo largo de todo el video. Gancho, le dais un descanso, le explicáis cositas y después es el premio. Tenéis Claro. que ir premiándolo, por ir aprendiéndole, tenéis que ir dejando

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