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7 Killer Digital Marketing Predictions for 2025 (And They’re NOT Just AI!) Part 1& 2 | PT EP 658-659
39 ideas de marketing sacadas de «7 Killer Digital Marketing Predictions for 2025 (And They’re NOT Just AI!) Part 1& 2 | PT EP 658-659», de Perpetual…
- 39 ideas despiezadas
- Fuente Perpetual Traffic
- Dura 1 h 22 min
- Publicada en 2025
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Canales de adquisiciónEl comportamiento de búsqueda de información y productos se está desplazando de los motores tradicionales (como Google) hacia redes sociales y plataformas de contenido como TikTok y YouTube, un hábito liderado por la Generación Z pero que se extiende progresivamente a grupos de mayor edad.
search not just on Google search is not necessarily Google and especially if you're going after the younger demographic and if you've been resisting this and if you have kids watch how they use these platforms they do not Google anymore they don't I mean they do occasionally if they do it's like it's their Google is YouTube their Google is YouTube their Google is Tik Tok their Google is Snapchat to a certain degree uh it's all these other platforms so search is just is everywhere now it's it's blurred the lines between Google and the search engines because that's where especially the younger…
Escúchalo en el minuto 36:43
El doblaje y localización con IA exige revisión humana para corregir fallos contextuales y fonéticos
Estrategia de contenidosAl reutilizar o traducir contenido multimedia a otros idiomas mediante herramientas de clonación y doblaje por IA, es imprescindible implementar un control de calidad con hablantes nativos. Las herramientas actuales aún cometen errores de pronunciación de nombres propios, tono y contexto que requieren corrección manual antes de su publicación.
mean yeah I think you need the human though to qualify it so we're really lucky I have team members in Latin America and in the US where Spanish is their first language so we have a level of vetting that is happening just to make sure that it's correct yeah 100% so using the Shopify one my name pulo sounds like petrified in Spanish really so we have to go in and yeah and then it sends it back versus I have someone who has to watch each episode in entirety and catch stuff so
Escúchalo en el minuto 33:37
Recopilar datos declarados (zero-party data) sin utilizarlos deteriora la relación con el usuario
Retención y relación con el clienteSolicitar información personal o de preferencias al usuario genera una expectativa explícita de reciprocidad; recopilar esos datos y no aplicarlos en mensajes personalizados o beneficios concretos frustra al usuario y desperdicia tiempo y recursos.
data like my word of caution is if you're collecting all this data you're enhancing enriching your customers's profile and you do nothing with it what was the point oh my gosh you just wasted your time and their time and now I don't like you right it's like you ghosted me is the equivalent I would equate that to you ask me for my birthday and then you don't send me a birthday message rude you asked me what's my pref data is is super important but if you do nothing with it like what do you what are you thinking it's what a waste but I
Escúchalo en el minuto 51:20
Segmentación y seguimiento automático de respuestas de email mediante agentes de IA
Retención y relación con el clienteUtilizar agentes y asistentes de IA para analizar las respuestas de campañas de email masivas permite detectar patrones temáticos comunes en las conversaciones, etiquetar a los usuarios automáticamente y generar seguimientos altamente personalizados.
personalize it but also you can aggregate it and separate it and uh analyze and then create different buckets of Avatar using AI from that you have an AI assistant that's engaging and forth an AI assistant then sends you report the common themes of all 200 would recommend that we tag those people answer is yes then the AI can go back in as an AI agent and then do the appropriate tagging draft up a an email to send automatically based off of those
Escúchalo en el minuto 55:20
Automatización del análisis de rendimiento de anuncios y generación de creativos mediante webhooks e IA
Medición y experimentosPrograma el envío diario de reportes de rendimiento desde la plataforma publicitaria (como Meta) a un flujo automatizado (con herramientas como Make o Zapier) para que un modelo de IA procese los datos frente a tus KPIs, resuma acciones recomendadas y proponga nuevas variaciones de creativos y copy basadas en los mejores anuncios de los últimos 90 días.
say you even send it to an email you can have that report scheduled within meta have a report that's sent every day based off specific parameters you send it to an inbox that inbox every time a new email gets done you can have a scenario when email is read from this email address meta reports um then create a summary of action items that you would do based off of the kpis and establish uh goals you set on the account based off of the report you got recommendations do you make if the recommendation is this then you can generate possible creative the thing with further but it's like hey create…
Escúchalo en el minuto 15:19
Medición y experimentosAnte el bloqueo creciente del rastreo en navegadores y servidores de origen, los especialistas en marketing deben priorizar la captación de 'zero-party data' a través de quizzes, encuestas interactivas, formularios de captación y encuestas post-compra. Obtener datos facilitados directamente por el usuario permite poseer información de primera mano, enriquecer los registros del CRM y optimizar campañas publicitarias…
uh I think zero party data is going to obviously capturing first party data you have to get good data and more and more data is going to be off fiscated in 2025 zero party data which basically means they're entering their data and then you're owning it and through polls through surveys through quizzes through key way postp purchase surveys as well like if you're getting if you're getting blocked you know at the origin server at the browser level what are you going to do to capture that data so that it is yours we refer to that as zero party time in my CRM so I think the enrichment of existing…
Escúchalo en el minuto 47:18
Transformación de tiendas físicas en estudios de live shopping durante días de baja afluencia
Canales de adquisiciónLos comercios minoristas con bajo tráfico peatonal entre semana (de lunes a jueves) deben convertir su espacio en salas de creación de contenido para transmitir en vivo en redes sociales (TikTok, Instagram, Facebook) y vender con promociones de alta urgencia.
he's really strong on the like if you have a retail store Monday through Thursday you have no foot traffic so what you then should change your store into is a Content room so if you have product you now then will I think this now there's going to be online merchandising and instead of foot traffic it's going to be live traffic so you're going to go live on Instagram go live on Facebook go live on Tik Tok and going to be selling the products and if you can add in a level of urgency where it's like if you tune in you'll have
Escúchalo en el minuto 1:13:44
Descentralización de la búsqueda: las redes sociales sustituyen a Google para descubrir información y servicios locales
Canales de adquisiciónLas generaciones jóvenes y los usuarios en general utilizan cada vez más aplicaciones sociales como Instagram y TikTok como motores de búsqueda directos para encontrar respuestas y servicios locales, eludiendo a Google para evitar la saturación de anuncios y resultados desactualizados.
to three years yeah um but yeah search isn't just Google it's I agree with you a thousand per and when you talked about the search within the social apps I my kids who were in their 20s like using Instagram as a Search tool it's not just answers they're using it to find answers to stuff which I find fascinating and like Tik Tok is all about that you bring using Instagram I mean when I travel somewhere I'm only using Instagram to find local services like I literally don't use Google I'm like okay if I'm if because I know Google is littered with ads yeah and it's overstocked and I know or like…
Escúchalo en el minuto 40:16
Añadir un emoji al nombre en LinkedIn para identificar y filtrar prospección automatizada
Estrategia y decisiones de negocioColocar un emoji al principio de tu nombre en el perfil de LinkedIn funciona como un identificador de raspado (scraping): cualquier correo o mensaje de prospección automatizada que use variables dinámicas incluirá el emoji en el saludo, permitiendo detectar de inmediato la falta de personalización y descartar el spam.
your 2025 put an emoji before your name do you know how much spam I get from LinkedIn and how many spam emails I get because people get my information from LinkedIn they scrape it yeah anytime I see someone's hi blonde Emoji in front of a computer or high like unidentifiable image Lauren yeah trulo I'm like oh you didn't even take a moment to delete the Emoji watch me delete your rear end that quick that's right it has saved me so much time Ralph
Escúchalo en el minuto 1:20:31
Estrategia y decisiones de negocioEl mayor salto de productividad no proviene de usar modelos de lenguaje de forma aislada en chats, sino de integrar la IA con webhooks y herramientas de automatización para delegar tareas repetitivas o consumidoras de tiempo (como análisis de datos, revisión de contratos o investigación de avatares).
these tools to figure out a way to automate some of your processes and I do the intersection of how you use AI with web Hooks and automate those tasks like to be like it's not the power of chat not the power of GPT it's where you put GPT with an automation yeah so I agree casts are time consuming like looking at data analysis competitive research now it's like two hours maybe I
Escúchalo en el minuto 20:46
Estrategia y decisiones de negocioEl mayor salto de productividad no proviene de usar modelos de lenguaje de forma aislada en chats, sino de integrar la IA con webhooks y herramientas de automatización para delegar tareas repetitivas o consumidoras de tiempo (como análisis de datos, revisión de contratos o investigación de avatares).
these tools to figure out a way to automate some of your processes and I do the intersection of how you use AI with web Hooks and automate those tasks like to be like it's not the power of chat not the power of GPT it's where you put GPT with an automation yeah so I agree casts are time consuming like looking at data analysis competitive research now it's like two hours maybe I
Escúchalo en el minuto 20:46
Expansión a mercados internacionales mediante doblaje y clonación de voz con IA
Estrategia de contenidosEl uso de herramientas de IA para traducir y clonar la voz de creadores o anfitriones permite lanzar canales multilingües con fluidez nativa y bajo coste de producción, facilitando la penetración en mercados internacionales sin necesidad de grabar contenido desde cero.
foreign influencers entering the US market as Multicultural multilingual marketing is going to become more apparent because the AI tools allow us to do a lot more like literally having a Spanish Perpetual traffic YouTube channel yeah where you can hear me and you Ralph speaking in super fluent Spanish which we are going what is
Escúchalo en el minuto 28:43
Impulso del ticket promedio mediante muestras de bajo precio en la fila de pago
ConversiónColocar muestras y productos complementarios de bajo precio a lo largo de la fila de checkout estimula las compras por impulso y facilita que los clientes prueben nuevos productos.
oh my God this is like the best checkout line I've ever seen because I'm standing in line and there's all these you know like teeny pre-teen like teenage girls all around and they're all just like grabbing all the little samples and just like oh my God this one's only like 79 cents this one I'm like that's your free if they get you in with like the low price sample it in line as you're checking out the prices are good and
Escúchalo en el minuto 57:46
Mitigar las restricciones de privacidad capturando datos de primera y cero fuente para alimentar algoritmos
Canales de adquisiciónAnte la pérdida de cookies de terceros, bloqueadores de anuncios y restricciones de rastreo (como ATT), las marcas deben capturar activamente datos first-party y zero-party mediante encuestas, quizzes e interacciones en canales omnicanal para alimentar los algoritmos publicitarios y personalizar la comunicación.
in email so that you can send surveys send quizzes not just on socials but Omni Channel and then have it all fed back into it so I think there's going to so it's related to okay privacy is GNA be more privacy issues there's going to be you know the the cookie degradation is an issue ad blockers are an issue ATT prompts all this privacy stuff you know however if you personalize your marketing by actually capturing first-party data you're actually making yourself into a better marketer as a
Escúchalo en el minuto 53:00
Aprovechar los nano-influencers como portavoces auténticos de producto
Canales de adquisiciónEl segmento de nano-influencers (entre 1.000 y 10.000 seguidores) representa una oportunidad desaprovechada: su cercanía y alta confianza con la comunidad los convierte en voceros y defensores de producto más efectivos que perfiles más masivos.
think that influencers I think the Nano and micro influencer Market is still untapped I see it as especially in the Nano influencer Market which is basically those that are uh if I'm not mistaken it's between what a thousand and 10,000 like in the thousands those are the types of people I find that are some of the best Advocates the best spokespeople for the products that we use like we have a we
Escúchalo en el minuto 24:20
Canales de adquisiciónEn lugar de invertir en macroinfluenciadores cuyos mercados suelen estar saturados y con costes elevados, colaborar con nano y microinfluenciadores permite acceder a nichos desaprovechados y reutilizar el contenido que producen para correr anuncios pagados en sus perfiles o los de la marca.
point is is like all of them are nano to micro influencers and they obviously they promote to their list and so their following but then we use that obviously for our content we can advertise through their platforms and so forth I still think that is an untapped area that a lot of folks they always go for like the mid are like the mega you know the K or the M yeah the big ones and it's just it's those markets I believe are tapped out so it's like going smaller on influencers is where a lot of the growth
Escúchalo en el minuto 25:07
Multiplicación de la capacidad operativa del equipo eliminando tareas de bajo valor con automatización
Estrategia y decisiones de negocioLos profesionales de marketing deben apoyarse en herramientas de automatización e IA para multiplicar entre 2x y 3x su capacidad de gestión de carga de trabajo, delegando las tareas repetitivas de bajo valor (trabajo de 5 USD) para concentrar su tiempo en decisiones estratégicas de alto impacto.
number one prediction that I have is Automation and productivity for everyone in marketing like that is an absolute okay we've got x amount of people they can handle x amount of workload I'm telling everyone on my staff it's like you should be able to handle two to 3x what you're doing right now by year end which means for me like a productivity tool is like what are you going to use in order to make yourself that much more productive and a lot of it is not doing the things that are $ five work that they should be doing as $100 an hour or $50 an hour employees yeah and that has
Escúchalo en el minuto 16:51
Sustitución de fotos de catálogo por contenido generado por el usuario en tiendas sociales
ConversiónEn lugar de utilizar fotografías de producto aisladas en fondo blanco dentro de las tiendas nativas de redes sociales, es más efectivo mostrar imágenes reales de clientes que han etiquetado el producto, permitiendo al comprador ver el ajuste y uso real en diferentes perfiles.
with Instagram you can use product photos your shops aren't using the photos you took on in a white box they're using the photos from people that tagged your product so that it's a better integrated system because you want to see oh someone look I'm wearing here's me in my Coco nude don't wear it if you are pale and blonde it will not look good on you unless you just happen to be the exception um so I think
Escúchalo en el minuto 1:11:37
Auge de la búsqueda por voz a través de dispositivos del hogar y extremos demográficos
Canales de adquisiciónLa búsqueda no se limita al texto ni a los teléfonos móviles; el uso de la voz en televisores y dispositivos inteligentes para el hogar está creciendo intensamente, con mayor adopción en los dos extremos generacionales: los usuarios más jóvenes y los más adultos.
it touched it briefly which was on voice search I think that we have integrated Smart Homes so you're not just asking your phone anymore you could be asking your dishwasher dish related kitchen related searching type of things um you're talking into your remote for your TV right I I don't I don't type on YouTube on my remote anymore I've become so voice search dependent totally when it when it relates to so I would just say you say search isn't just Google it's everywhere I'm saying yes and it's on additional devices so that the search is not going to be exclusive to texting it's going to be…
Escúchalo en el minuto 39:08
Uso de avatares de IA para producir cursos y contenidos sin requerir presencia física en rodaje
Estrategia de contenidosEs viable delegar la producción completa de formaciones y cursos a un equipo técnico utilizando avatares de IA del creador, eliminando el cuello de botella del tiempo presencial de grabación en estudio.
we're doing with Mongoose media is we have a course that we've been working on and the limitations of me being physic Al present to film 3 days has been too much now the team is literally creating it entirely without me and just using my AI Avatar so like you what you talked about like that's that's common now so
Escúchalo en el minuto 30:52
Priorización de indicadores adelantados y modelado predictivo sobre métricas rezagadas
Medición y experimentosEn lugar de optimizar campañas de paid media basándose únicamente en métricas rezagadas (lagging indicators) dentro del administrador de anuncios, los compradores de medios deben apoyarse en indicadores adelantados (leading indicators) y modelos predictivos externos para anticipar el rendimiento de anuncios y el comportamiento del usuario.
make them more effective use predictive modeling as opposed to just sitting there and looking and looking at the thing all day long like you go into the ads manager and you're looking at it the importance of not looking in only in app if you don't take external factors data lag no longer lagging indicators like well so many people in marketing are all about the lagging indicators you got to figure out what your leading indicators are what is the leading indicator that's going to predict whether or not your ad works or your copy may work or like look at tools like that that might be able to…
Escúchalo en el minuto 17:42
ConversiónAl vender a través de transmisiones en vivo o compras integradas en la aplicación (in-app shopping), ofrecer un producto extra o beneficio exclusivo únicamente a quienes completen la compra en esa misma hora eleva la tasa de conversión inmediata al introducir una urgencia real y sin fricciones.
frictionless experience um but you'll be selling something if you add a sense of urgency to it you can do anyone that buys like anyone that buys in this hour I'm going to add an extra 12pack of San peligrino into your your order I think
Escúchalo en el minuto 1:15:30
El comercio dentro de la aplicación como vía para eludir restricciones de privacidad
Canales de adquisiciónAdoptar tiendas dentro de las aplicaciones (como TikTok Shop o Instagram Shops) permite a las plataformas y a las marcas cerrar ventas sin salir del ecosistema, esquivando las pérdidas de atribución causadas por restricciones de privacidad como el ATT de Apple.
is shopping in apppp and uh I'm seeing this more and time so but inapp like Tik Tok obviously we've got Tik Tok shops which we'll be Instagram Facebook shops I think that stuff is just that is going to be a trend that's going to continue to move it my sense is that meta understands and conferences this past year they realize it's the it's the next Frontier and also solves a lot of the privacy issues and the at prompt stuff especially when you own the ecosystem you own the rules you that you can supersede some of these
Escúchalo en el minuto 1:08:42
Canales de adquisiciónUn agente de IA se distingue de las herramientas de IA generativa convencionales porque no solo ejecuta una orden puntual o redacta un texto, sino que analiza datos de rendimiento para razonar, generar sus propias tareas secundarias y encadenar decisiones autónomas (como detectar anuncios con bajo rendimiento, diseñar nuevas variantes basadas en la competencia, ejecutarlas y evaluar si superan el control).
time they've heard this for me it's a second or ter secondary or tertiary task that's being handled by the AI agent so it's not generating AI copy or creative it's not taking generated AI copy and creative and posting it it's using reasoning to dedu DED deduct d yeah to deduce what to do based off of the data that has been provided and then like using that type of predictive behavior and reasoning to then create tasks so it's not just executing a c task it's been told it's generating tasks based off of the story and the data information that it's been built upon to then do the tasks in and it…
Escúchalo en el minuto 11:09
Canales de adquisiciónLa configuración inicial de una tienda nativa en Instagram (Instagram Shop) requirió únicamente 4 horas de trabajo técnico para generar $40,000 USD al mes en ventas.
we had a client we spent four hours and they made $40,000 a month that's all it took four hours of work for them to start making $40,000 a month now more
Escúchalo en el minuto 1:10:26
Compra grupal cooperativa en eventos de compra en vivo
Oferta y precioOfrecer descuentos escalonados condicionados a que un número específico de compradores adquiera el producto en una ventana de tiempo muy corta (por ejemplo, 30 segundos) convierte a los clientes en promotores activos que reclutan a sus conocidos en el momento para desbloquear el ahorro.
enhancements and the group couponing component is where after you have live shopping you have live buying so it $2.99 or maybe it's like if I can get 600 people to buy this in the next 30 seconds count down see the number of people buying it I will cut the price in half and I will refund everyone 50% so that you then have Cooperative buying going to be 50% off if you buy it with me now so I now recruiting other people so that I can get the savings while passing on what I would recommend to
Escúchalo en el minuto 1:12:09
ConversiónLos compradores solo están abiertos a descubrir y probar nuevas marcas o productos si antes logran encontrar con rapidez lo que venían buscando; si el proceso inicial genera fatiga y pérdida de tiempo, el usuario se cierra a cualquier exploración adicional.
get to have the discovery but people aren't going to discover new brands until they found first what they're looking for and if I can find what I'm looking for faster I'm going to be open to trying something against it versus I've already spent an hour in the store I I don't want to spend any more time
Escúchalo en el minuto 1:03:32
ConversiónLos compradores solo están abiertos a descubrir y probar nuevas marcas o productos si antes logran encontrar con rapidez lo que venían buscando; si el proceso inicial genera fatiga y pérdida de tiempo, el usuario se cierra a cualquier exploración adicional.
get to have the discovery but people aren't going to discover new brands until they found first what they're looking for and if I can find what I'm looking for faster I'm going to be open to trying something against it versus I've already spent an hour in the store I I don't want to spend any more time
Escúchalo en el minuto 1:03:32
ConversiónLas herramientas de prueba virtual ('try-on') mediante realidad aumentada o mixta dejarán de ser un elemento diferenciador para convertirse en una exigencia estándar del consumidor en ecommerce, necesaria para generar la confianza mínima antes de comprar productos personalizados (como maquillaje o moda).
cost effective but I think it's also going to become an expectation it's going to be like oh wait what I I can't try on how am I supposed to trust and know if this is going to work for me um I think the a a mented reality mixed reality and virtual reality space is going to have a lot more traction because I think consumers are going to demand experiential shopping um but when not shop online in order to shop online I'm gonna demand a mixed reality virtual reality augmented reality situation as you said try on before you buy because pale AF so regardless I think online experience is going to…
Escúchalo en el minuto 1:00:15
Los influenciadores generados por IA escalarán la personalización y la presencia multicanal sin riesgo de cancelación
Canales de adquisiciónLos avatares y personajes generados por IA ofrecen una escala operativa ilimitada (presencia simultánea en múltiples geografías y formatos) y permiten interacciones hiperpersonalizadas uno a uno con la audiencia, evitando además el riesgo de controversias o cancelación reputacional inherente a las personas reales.
an animated character its license can show up anywhere so you can have a an influencer using through like R2-D2 projection mapping show up in Japan and in Africa and in South America and in North America at the same time so I AI created influencers AI generated accounts Will trump a lot of the 2025 because when you have an influencer created completely by AI you have personalization to the extreme because they know it's AI so the conversations you have are more specific and you're not held within the boundaries of a real person um and I more and more popular because you don't have an AI…
Escúchalo en el minuto 26:47
Estrategia de contenidosMantener un ritmo de publicación diario o de 5 a 6 días por semana en LinkedIn maximiza la exposición ante la audiencia comprometida, ya que el algoritmo tiende a mostrar de forma prioritaria y continua cada nuevo contenido a los usuarios que hayan dejado un 'me gusta' o comentario previamente.
you two I have come to learn that anyone who's engaged I just become flooded of their wall every time someone logs in and they've commented or like something it's just like Lauren's next post Lauren's next post I've been posting consistently five to six days a week that like friends are like you're the only post I see you're con you're everywhere in LinkedIn that is all right
Escúchalo en el minuto 1:18:07
Costo base de desarrollo para tecnología de probador virtual (Virtual Try-On)
ConversiónLa inversión necesaria para implementar software de mapeo y probador virtual (Virtual Try-On) en comercio electrónico suele comenzar alrededor de los 300.000 dólares.
such an expensive investment to do the Tryon because you do the mapping I was at to do the Tryon those Investments generally start at $300,000 so it's not something a lot of
Escúchalo en el minuto 59:52
Investigación de mercado y clienteA pesar de la creciente preocupación y regulación sobre la privacidad de datos, los consumidores siguen esperando experiencias y ofertas altamente personalizadas, aceptando implícitamente compartir sus datos como el precio necesario para no recibir contenido irrelevante.
it so funny how people are so concerned with privacy or privacy is a big trigger but people still want customized experiences or personalized experience like you don't but you do it's like if you don't get it then you feel like the other it's like you can't have it both ways you're gonna have some things you don't want but what do you give up in order to get what you really want which is ultimately to have a more personalized experience which is kind of
Escúchalo en el minuto 1:07:09
Investigación de mercado y clienteA pesar de la creciente preocupación y regulación sobre la privacidad de datos, los consumidores siguen esperando experiencias y ofertas altamente personalizadas, aceptando implícitamente compartir sus datos como el precio necesario para no recibir contenido irrelevante.
it so funny how people are so concerned with privacy or privacy is a big trigger but people still want customized experiences or personalized experience like you don't but you do it's like if you don't get it then you feel like the other it's like you can't have it both ways you're gonna have some things you don't want but what do you give up in order to get what you really want which is ultimately to have a more personalized experience which is kind of
Escúchalo en el minuto 1:07:09
Investigación de mercado y clienteA pesar de la creciente preocupación y regulación sobre la privacidad de datos, los consumidores siguen esperando experiencias y ofertas altamente personalizadas, aceptando implícitamente compartir sus datos como el precio necesario para no recibir contenido irrelevante.
it so funny how people are so concerned with privacy or privacy is a big trigger but people still want customized experiences or personalized experience like you don't but you do it's like if you don't get it then you feel like the other it's like you can't have it both ways you're gonna have some things you don't want but what do you give up in order to get what you really want which is ultimately to have a more personalized experience which is kind of
Escúchalo en el minuto 1:07:09
Evolución de las plataformas de videojuegos como ecosistemas de búsqueda y publicidad
Canales de adquisiciónPlataformas de gaming masivas como Minecraft, Roblox y Twitch se están transformando en ecosistemas cerrados que integrarán sus propios motores de búsqueda descentralizados y nuevos canales de publicidad.
going to creep up is greater instances of games so Minecraft I think Minecraft and Roblox will expand to have their own search categories yeah because they're just becoming these ecosystems so I with what twitch is doing I think some of these gaming platforms are going to emerge by the end of 2025 as channels in which you can advertise on and channels in which will be used for decentralized search
Escúchalo en el minuto 43:07
Alcance de las leyes de privacidad en usuarios y su proyección de crecimiento
Medición y experimentosActualmente, el 42% de los ciudadanos estadounidenses está amparado por normativas de privacidad de datos, con una previsión de incremento que podría situar la cobertura entre el 60% y el 80%, acelerando la ofuscación de métricas de atribución digital.
100% said this a couple times on the show 42% of Americans are covered by some sort of Privacy Law right now that will increase probably double to 60 to 70 maybe even 80% o yeah that's a
Escúchalo en el minuto 47:32
Estrategia de contenidosEn un podcast especializado en marketing y negocios, la audiencia de audio puede estar masivamente concentrada en Apple Podcasts (más del 90%), mientras que Spotify representa apenas alrededor del 5% de las descargas.
our least trafficked Channel like we're in 90 some OD percent apple and then Spotify is only like 5% maybe of our downloads and then iHeart Radio which
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Volumen de inversión publicitaria anual gestionada
Canales de adquisiciónTier 11 gestiona más de 200 millones de dólares anuales en inversión publicitaria pagada, lo que les permite extraer patrones agregados y tendencias de rendimiento a gran escala.
seeing a lot we're doing like over $200 million a year right now in spent like we're doing so much in advertising so it's like we see a lot we understand a
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