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I let AI find the business. Make the ads. I print $10k/day. (this feels illegal)
25 ideas de marketing sacadas de «I let AI find the business. Make the ads. I print $10k/day. (this feels illegal)», de Sabri Suby. Sobre todo de mensaje…
- 25 ideas despiezadas
- Fuente Sabri Suby
- Dura 51 min
- Publicada en 2026
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Los tres pilares de un creativo publicitario efectivo: interrupción, intriga y beneficio específico de identidad
Mensaje y copywritingUn anuncio exitoso requiere tres elementos indispensables: primero, interrumpir el desplazamiento visual (scroll) del usuario; segundo, generar una fuerte intriga que incite a hacer clic; y tercero, incluir un gran beneficio específico con un detonante de identidad (identity trigger) que haga que el público objetivo se reconozca de inmediato y preste atención.
creatives is first of all, does it interrupt the scroll? Is this going to get them to stop and go, "Oh, what what's going on here?" Like, what what is this? The other thing that we want to make sure that it has is burning intrigue. Is we're not selling the click? If people aren't intrigued to click on it, then they're not going to right past our ad. You can do both of those things right and unless you get this third thing right, it doesn't matter. The ads are going to flop. And that is you need to have a big specific benefit, right? That signals to your audience. It's what we call an identity…
Escúchalo en el minuto 48:32
Ensamblar anuncios con la voz literal del cliente en vez de redactar desde cero
Mensaje y copywritingEl copy de anuncios y páginas de aterrizaje no debe escribirse desde una página en blanco, sino ensamblarse extrayendo las palabras exactas, dolores y temores que el mercado objetivo expresa en foros, comunidades y reseñas para generar ángulos publicitarios específicos.
out of these people's mouths. We do not want to write ads. We want to assemble ads based on what we know our market is fearful of or what it is that they want. foder. It's what you use to start the fire. We don't start from a blank page. We've got all of these ad angles that we respect, stealing his words, and
Escúchalo en el minuto 30:58
El consumo precede a la conversión: disfraza los anuncios como contenido noticioso
Mensaje y copywritingPara maximizar la conversión de un anuncio primero hay que lograr que se consuma. Debido a que las personas evitan activamente la publicidad explícita, los anuncios y ganchos que se presentan con tono o apariencia de noticia captan mayor atención y retención inicial.
good, right, is one, it has news, what appears to feel like news on there, which immediately is that's what people pay attention to. If the ad looks like an ad, it sounds like an ad, then you're going to get a very low consumption. And consumption precedes conversion. The number one way to get your ads in your funnels converting better is to get more people to consume them. And people don't like consuming ads. So, we don't want our stuff to look like ads. Cool. So,
Escúchalo en el minuto 43:19
Fórmulas estructurales de titulares de respuesta directa para prompts de IA
Mensaje y copywritingPara obtener titulares persuasivos mediante IA, se debe alimentar al modelo con fórmulas probadas de respuesta directa combinando avatar y resultado ('Cómo [audiencia objetivo] logró [resultado deseado] en [plazo de tiempo]') o avatar y mecanismo ('El [mecanismo único] que finalmente soluciona [problema]').
we're going to put this prompt into chat GPT. We're going to say, use this proven headline formula for the below customer avatar. How target market achieved desired result in X time frame. You're going to put that in there for yourself or we're also going to put in the unique mechanism or we're also going to put in the hero mechanism that finally solves problem. And then we're going to ask it to create 10 to 20 variations of that. You are a direct response copywriting expert. Please use the buyer avatar information below and the head headline templates and create me 10 to 20 headline…
Escúchalo en el minuto 40:28
Criterios para diseñar un servicio B2B viable apalancado en IA
Oferta y precioPara que un modelo de servicio gestionado con IA sea rentable y ejecutable por un operador individual, debe resolver un problema empresarial real y remoto, tener demanda perenne validada, fijar precios entre 500 y 5.000 $/mes (o 2.000 a 10.000 $ por proyecto), automatizarse con herramientas accesibles y entregar resultados rápidos y medibles para el cliente.
for service. Business criteria solves a legitimate business or a personal problem using AI or automation. Nothing gimmicky or novelty based. Two, deliverable remotely as a service business. No physical products. We ain't stuff. Three, currently being offered by providers. Proven demand in the US market. Price points on average contract value should be between $500 to $5,000 a month or one-time projects at 2 to 10K. Has staying power. Evergreen demand not traffic, can be realistically replicated or automated using existing AI tools. Ideally offered by focused service providers, not full…
Escúchalo en el minuto 5:09
ConversiónCapturar el número telefónico a cambio de un lead magnet (como un reporte gratuito) permite activar una secuencia automatizada por SMS que actúa simultáneamente como seguimiento y como demostración práctica en tiempo real del valor del producto.
want. Call to action for this one is we're going to send them directly to a download a free report. And then off the back of them downloading the free report, we'll have their cell phone number. And then our funnel is we're going to stick them into an automated SMS that showcases this follow-up live in the flesh to get some more social
Escúchalo en el minuto 39:31
Validar la tracción de un competidor analizando el volumen de anuncios activos en Meta Ad Library
Investigación de mercado y clientePara auditar rápidamente la viabilidad comercial de un competidor o nicho, se debe revisar su biblioteca de anuncios en Facebook: mantener un volumen elevado de anuncios activos (como 50 creativos dinámicos simultáneos) es un indicador fiable de que su embudo y oferta están generando retorno.
Facebook so I can see if they're running any ads. Right. Running ads is the telltale sign that something's working. Let's follow the money. So, first of all, they're running 50 ads, right? They got dynamic creatives up. That's a lot of ads. That means something is working.
Escúchalo en el minuto 10:35
Proceso integral de validación y escalado de anuncios pagados
Canales de adquisiciónPara entrar con éxito en un nuevo mercado, el flujo debe ser: investigar la demanda insatisfecha, crear una oferta y landing page superiores, generar variantes de anuncios, desplegar pruebas A/B para aislar lo que convierte rentablemente y, una vez lograda la rentabilidad con pequeñas victorias, escalar el presupuesto progresivamente desde 100 dólares diarios hasta 10.000 dólares al día, siempre que la capacidad…
taking somebody from doing the research, finding out what the market is absolutely starving for, then writing the actual landing page and coming up with the offer for that, then the ads, then deploying it, then running it, split testing it, find what works and what doesn't, so we can do more of what works and less of what doesn't. And once you get those small wins, once you find an ad that's actually bringing in customers and you're actually able to do that profitably, then we just start ramping up from $100 a day, then all the way up to $10,000 bucks a day on ads. And you keep on scaling…
Escúchalo en el minuto 50:33
Flujo de redacción con IA: generar anuncios a partir de la página de aterrizaje validada
Mensaje y copywritingPara redactar una campaña coherente con IA, se debe solicitar primero el copy completo de la página de aterrizaje asignándole el rol de experto en marketing de respuesta directa; una vez refinado ese texto base, se utiliza como contexto de entrada para pedirle que genere los textos de los anuncios publicitarios alineados.
chat GBT or AI. So you go to chat GBT and you basically go back and forth with some line of dialogue like you are a direct response marketing expert. You specialize in writing high converting copy that converts cold traffic into leads and customers. I want you to start to put together a landing page for a going to copy all of that copy over to a Google doc. And then you can start to kind of edit it and go back and forth and until you get it to a place where we'll take all of that landing page copy. We'll again go back to our good old trusted assistant chat GPT and we'll say, "Amazing. Now…
Escúchalo en el minuto 26:22
Estructura de variables esenciales para definir una oferta de alto impacto
Oferta y precioPara conceptualizar una oferta y alimentar herramientas de copy (incluso sin autoridad previa ni testimonios), es indispensable definir con exactitud: el nicho o mercado objetivo, el problema urgente específico, el resultado deseado medible, los diferenciales (USP) y el 'mecanismo héroe' que hace creíble la promesa.
here. First step is to create a product the service description. AI sales assistant that works 24 hours a day, 7 days a week to follow up on leads and increase ad profitability by 20%. Just like what we gave chat GPT real estate agents is the target market. Pressing problem is that they don't want to spend hours per day chasing and following up leads. Cool. Their desired outcome have an AI sales assistant that works 24 hours a day, 7 days a week to follow up leads and increase ad profitability by 20%. Same stuff. Um the product and USPS works 24 hours a day, 7 days a week. follow-ups on leads…
Escúchalo en el minuto 28:32
Mimetizar los anuncios con el contenido nativo más consumido de la plataforma
Canales de adquisiciónLa primera regla de un anuncio es no parecer un anuncio, sino mimetizarse con el contenido que la gente ya consume habitualmente (noticias, cotilleo e intriga). Utilizar formatos como titulares de noticias de última hora, grabaciones caseras sin editar tipo iPhone, capturas de pantalla de SMS o imágenes desconcertantes ayuda a evadir los filtros de defensa del usuario y aumentar el rendimiento.
rule of an ad is to make it not look like an ad. We want to make it look like content that people are already consuming on these platforms. I mean, if these platforms. The content that people are already consuming is news, gossip, and intrigue. So, that's exactly how we we've got the breaking news format. We've got the raw native. It just looks like content that someone's taken on their iPhone and uploaded directly to Facebook that goes under the radar and they don't suspect it as an ad. We've got the SMS screenshot and then we've got the visual what the These are
Escúchalo en el minuto 47:37
La estética visual no compensa la falta de copy orientado a resultados específicos
Mensaje y copywritingUn diseño web limpio y profesional no es suficiente para convertir visitas si los textos son genéricos; para cerrar la venta, el copy debe articular resultados específicos y beneficios directos para el comprador en lugar de limitarse a declaraciones abstractas de autoridad o adopción del mercado.
it does look good. It's a good-looking page. Um, they've got clean design aesthetics. But unfortunately, that's not what gets people to convert, right? You need to have compelling copy. There's no benefit driven copy in here. What is the specific outcome that I'm going to get? You're just making a declaration that 30% of the nation's top
Escúchalo en el minuto 11:51
Redacción de copy centrada en dolores específicos del cliente
Mensaje y copywritingAl redactar copy publicitario no intentes adivinar deseos desde una hoja en blanco; parte directamente de los dolores, frustraciones operativas y pérdidas de dinero actuales del prospecto para articular la solución.
number one reason why people fail is when they sit down to write their copy, they think, "hm, what does my market want? What would these guys like to buy?" And they guess it. They start with a blank page. That's not what we want to do. We want to go directly to the pain. What are the problems that they're currently experiencing, right? Like my ads keep on going up and up and up in cost and I just get less and less sales from those same amount of advertising. So what's the answer? Well, like I just need to find reliable salespeople that will follow up and I can't find them. And then if I find…
Escúchalo en el minuto 24:17
Validar la tracción de un competidor comprobando la continuidad de sus anuncios
Investigación de mercado y clientePara evaluar si una oferta o nicho tiene demanda real, verifica si los competidores mantienen campañas activas en las bibliotecas de anuncios (como Facebook o Google Ads Transparency Center); el gasto publicitario sostenido en el tiempo es una señal fiable de que su modelo de captación está funcionando.
need to see are these guys running ads. That's what we want. We want to know if someone else is running ads, then we know that it must be working cuz they're not going to continue to run ads if it
Escúchalo en el minuto 16:08
Auditoría exhaustiva de la competencia mediante mystery shopping
Investigación de mercado y clientePara reducir el riesgo al entrar a competir en un nicho, compra el producto de los líderes, analiza su entrega de servicio, audita sus anuncios, reseñas, llamadas de venta y precios para identificar debilidades en su funnel y superarlos.
first, I'm going to get my credit card and I am going to sign up to this service so I can find out exactly what it is that they do, what's involved, what the service delivery and all of those kind of things look like. I want to basically find out everything that these guys are doing. I want to find where they're advertising, where they're getting their customers, how are they delivering the service, how many customers that they've got. I'm going to be reading reviews on them. I'm doing all of this intel. I call it assessing the terrain. Now, I go through great extent to do this. Shopping the…
Escúchalo en el minuto 21:59
Demostración interactiva en vivo del producto dentro del embudo
ConversiónMuestra el funcionamiento real de tu solución interactiva en lugar de usar capturas estáticas; permitir que el prospecto experimente el valor de primera mano en el flujo de captación facilita la conversión.
this. Even their like little example of showing the agent is just an image. It's not even an actual realtime flow. They're not even saying, "Hey, put your phone number in here and get a test of what it's like." That's 101, bro. Show me what it how it works. Get me sold. like we want to use our service to get them to book a phone call in so then we can sell them and then we can say hey you went through the process yourself and it got you to book a phone call in. Imagine what it's going to do for your leads. So we want to show don't tell get
Escúchalo en el minuto 23:06
Investigación de mercado y clienteEl nivel ideal de saturación para entrar a un mercado con un nuevo servicio se sitúa entre 5 y 6 en una escala de 10: evita tanto los mercados vírgenes sin demanda validada como los océanos rojos saturados, permitiendo capturar cuota de mercado mediante mejor copy, embudos optimizados, especialización de nicho y mayor velocidad de entrega.
Market saturation level, looking for services at a 5 to a 6 out of 10 saturation score. One is completely untapped and 10 is oversaturated. The sweet spot where you can differentiate through better systems, faster delivery, niche specialization or superior client services. This is a very important one. As I said, contrary to popular belief where they're like, "Hey, I I want to be operating in a market with zero competition." Then there's the full red ocean where it's like you're already 5 years late to the game. We want to pick the sweet spot, that 5 to six mark where there is proven demand…
Escúchalo en el minuto 6:33
Elegir mercados con alta competencia y problemas urgentes en lugar de mercados vacíos
Investigación de mercado y clientePara reducir el riesgo al lanzar un negocio u oferta, se debe ingresar a mercados con alta competencia y una demanda validada donde ya fluya el dinero, atacando problemas urgentes y dolorosos ('bleeding neck'). Un mercado sin competidores suele indicar una ausencia total de demanda comercial.
specifically looking for a validated product or offer that people are already starting from zero. And so, there has to be lots of competition. Contrary to what internet will tell you, competition is a good thing, right? You want to go where the demand is really high because there's already money flowing in that like markets where there is lots of competition. If you start a business and there's no one in that market, it's usually a horrible idea. It's usually going to absolute zero. And there is a reason why nobody is in it cuz it is a market. So, don't be afraid of competition. It's a good…
Escúchalo en el minuto 1:36
Depuración ética de claims generados por IA y anclaje en objeciones reales
Mensaje y copywritingAl generar páginas de venta con IA, se deben eliminar los bloques de prueba social o métricas inventadas que no se posean y conservar únicamente los argumentos que respondan a objeciones y miedos reales detectados en la investigación de clientes previa.
Obviously, this is assuming that we're a business that is running. We'll need to edit this stuff cuz we don't have proof or testimonials. We can just delete those blocks. Built with real agent insights, not just data for results that feel anything but automated. We know that that is a concern based on our research. So, we're addressing that right in our copy. Um, it goes on.
Escúchalo en el minuto 37:48
Validar anuncios testeando un creativo contra pequeños lotes de 3 a 5 titulares
Medición y experimentosPara optimizar el gasto publicitario y no consumir presupuesto innecesario al inicio, se debe tomar una pieza creativa y testearla de forma iterativa contra lotes pequeños de 3 a 5 variaciones de titulares antes de escalar.
go-to. And what you want to do is you want to take one of those creatives and then you want to split test three to five headlines. Kong spits out 180 plus headlines at a time, but you want to be testing it in small batches cuz we don't want to spend a huge amount of money straight out of the gate. So, we do
Escúchalo en el minuto 49:58
Extracción automatizada de dolores y deseos de clientes mediante investigación profunda en foros con IA
Investigación de mercado y clienteSe pueden utilizar modelos de IA en modo de investigación profunda para rastrear foros comunitarios (como Reddit) y extraer de forma automatizada los dolores, miedos, objeciones y aspiraciones reales del público objetivo sin necesidad de hacer investigación manual.
is we're going to use chat GBT in deep research mode and we are going to scrape the sewers of the internet aka Reddit and we're going to go what I call forum foraging where we go through all of the forums. We find out all of the pains and fears and the hopes and dreams of any given market. And we don't need to do this manually. We're going to use the homie chat GBT to go in and to do all of that heavy lifting for us. and we can and collects all of that intel for us.
Escúchalo en el minuto 2:51
Validar la viabilidad de ofertas analizando anuncios activos en la biblioteca de anuncios
Investigación de mercado y clienteUna forma eficaz de validar si una oferta o servicio genera ingresos reales es verificar si los competidores mantienen múltiples anuncios activos en la biblioteca de anuncios de Facebook, ya que sostener campañas pagadas en el tiempo exige que los ingresos superen el costo publicitario.
product or offer that people are already running. They've already got ads. It's reasons and any revenue indicators, how many ads that they've got launched in account, but they're good revenue indicators that, hey, okay, cool. They direction. Because the only way that you run ads is if you make more money than they cost you, which is a good sign. are already offering services that are working for them. They are getting paid. I want to remove all the risk that I
Escúchalo en el minuto 1:38
Tasa de abandono de leads entrantes sin seguimiento comercial
ConversiónEn diversas industrias, desde software B2B hasta concesionarios, más del 50% de los leads generados por marketing no reciben ninguna respuesta ni seguimiento oportuno por parte del equipo de ventas.
clients. In many businesses from B2B software to car dealerships, marketing generates leads, inquiries, and demos that the sales team struggle to follow up and promptly persist. Often 50% plus of leads get no response. Yes, I likey
Escúchalo en el minuto 17:15
El copy deficiente de los competidores señala una oportunidad de entrada
Mensaje y copywritingCompetir contra empresas establecidas que tienen un copywriting débil o genérico abre una ventana de oportunidad para ganar cuota de mercado optimizando el mensaje y la propuesta de valor sin necesidad de competir únicamente en presupuesto.
growth. As always, we got some weak copy that we can definitely tune up. And these are good signs, right? Like you don't want to be competing with nightmare mode marketers. You want to be competing with people that do have copy that is very weak like this because that just means there's more of an opportunity. So, here we go again. You
Escúchalo en el minuto 19:17
Investigación de mercado y clienteLos agentes inmobiliarios suelen invertir habitualmente entre 300 y 1.000 dólares al mes en servicios de captación y generación de clientes potenciales.
models aligns with typical spend on real estate lead genen. Agents often spend $300 to $1,000 monthly on lead services.
Escúchalo en el minuto 9:42
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