Marketero · Entrevistas
Live November 03
18 ideas de marketing sacadas de «Live November 03», de GaryVee. Sobre todo de estrategia y decisiones de negocio, estrategia de contenidos y conversión.
- 18 ideas despiezadas
- Fuente GaryVee
- Dura 1 h 01 min
- Publicada en 2025
Ver la entrevista entera en YouTube
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Canales de adquisiciónPara negocios de servicios locales, correr anuncios en Facebook con presupuestos reducidos y segmentación por radio de distancia (de 25 a 40 millas, o más si se está dispuesto a viajar) es una forma rápida y económica de generar picos de demanda.
Facebook ads. and you know how effective localized ads are. They need to run 150 bucks, right? On a 25, 35, 40 mile radius. Because the more you want it, the wider you want the radius to be, because the more you're willing to drive and fucking do it. You know, I think, you know, I think that one of the great things one can do in a localized business is recognize how effective those ads are for such little money, And so I think for a business that is very localized, I'm a very big fan of trying to attack the Facebook ad ecosystem because it works for localized businesses.
Escúchalo en el minuto 23:08
Estrategia y decisiones de negocioPara avanzar y desbloquear el crecimiento personal o profesional, es necesario dejar de culpar a factores externos (familia, gobierno, jefes o circunstancias) y asumir la responsabilidad total de las acciones y decisiones presentes.
And instead of blaming them, I've used my adulthood to work on it. At what age do you believe it is time to no longer blame your parents and your circumstance and to, as the kids say, adult up and start saying, okay, mom and dad fucked this up, life fucked this up, but I am strong enough to address this. Instead of pointing fingers, I can go thumbs and I can start going. And you continue to blame mommy, daddy, the government, the mayor, the governor, the president, Like, own it. Where do you realize I'm done blaming my boss, my mom, the system, you know, America, Canada, Everyone's capable of…
Escúchalo en el minuto 31:00
Estrategia de contenidosPara no caer en la frustración por compararse con contenidos masivos, se debe dimensionar las métricas de alcance visualizando cada reproducción como una persona real reunida en una sala, valorando el poder de captar la atención de pequeñas audiencias.
I think people value 50 no's versus 50 views for a very specific reason, which has become I think that people are wildly insecure. And so when they get 50 views, they think that's a failure because other people get millions And I always say this, like, I wish they could see 50 people in a room to see how powerful getting 50 views is. I think the reason that they get so fucked up by both 50 views and 50 no's is they take
Escúchalo en el minuto 29:18
Canalización multicanal y dinámicas en vivo para 'live social shopping'
ConversiónPara maximizar las ventas en transmisiones de live shopping, combina la redirección activa de audiencias desde redes sociales hacia la sala de venta con dinámicas de gamificación en directo (unboxing, productos coleccionables, sorteos y cupones de primer pedido).
You know, I talk a lot about, you know, live social shopping. Here we are on Whatnot. Let me show you how it's done. You can actually get a rare cover. So if you want one of these packs to open, here's what happens. If you've never bought anything ever in your life on Whatnot, you can actually get this for $20. $15 off by putting VF15 in your shopping cart or hitting this little yellow port. Next giveaway as well, Ezra. For everybody who is on social media, Justin, just, on Instagram. Everybody else, go to GaryVee.com slash whatnot. Everybody come over to GaryVee.com slash whatnot.
Escúchalo en el minuto 8:21
Estrategia de contenidosEn lugar de desanimarse por audiencias reducidas o respuestas negativas, se debe valorar cada rechazo como retroalimentación informativa y cada pequeña cantidad de visualizaciones como personas reales prestando atención.
So I think they value both 50 no's and 50 views by not valuing them. They don't value them. I value no's, their feedback, their motivation, and their information. I value 50 views because I think 50 is incredible.
Escúchalo en el minuto 34:11
Adaptar las funciones a la naturaleza del socio en vez de forzar un cambio de conducta
Estrategia y decisiones de negocioEn sociedades de negocio (particularmente entre parejas o familiares), intentar cambiar la disciplina o forma de ser del otro socio suele fracasar y generar resentimiento; la estrategia de liderazgo consiste en posicionar a cada persona en tareas donde pueda tener éxito según quién es realmente, evitando que uno solo asuma toda la ejecución.
situation, is realizing it's very hard to change people. But what I try to focus on is how to put people in positions to succeed based on who they actually are. What you need to be careful about in that scenario is putting too much on yourself and creating resentment. This is a formula for like breakup, both in business and in your relationship.
Escúchalo en el minuto 4:29
Eliminación de fricción de compra en live shopping mediante cupones para primerizos
ConversiónPara convertir a espectadores que nunca han comprado en una plataforma de live commerce, ofrece un producto de bajo precio e incentiva a los usuarios nuevos a aplicar un cupón de bienvenida que cubra la totalidad del costo, eliminando la barrera económica de la primera transacción.
Before you buy this, it's $15 for a box. Before you buy this, who here has never bought anything? Who here has never bought anything on whatnot? Say never bought because you can get this for free. You can literally get this for free. Click this little yellow post-it note and hit the VF15 button in the notes and you click that or put VF15 in the shopping cart. All 48 of these should be gone in seconds because I saw more than 48 of you have never bought. You'll literally get this for fucking free. Click down there, hit VF15 and literally check out free and enjoy it.
Escúchalo en el minuto 16:26
La inteligencia emocional y los negocios experienciales como diferenciadores en la era de la IA
Estrategia y decisiones de negocioA medida que la inteligencia artificial automatiza tareas técnicas y rutinarias, el mayor valor profesional y de mercado recaerá en el liderazgo con alta inteligencia emocional, la gestión de equipos potenciados por IA y los modelos de negocio basados en experiencias físicas reales.
In fact, I think the big winner from the AI era in a decade are going to be the people that understand the value of emotional intelligence and how to interact with people and where humanity Like, I continue to believe that experiential businesses are going to grow. require us to be out in the world are going to continue to grow. And I think as we get into a workforce where mundane skills become less effective, I think, and valuable because they are being replaced by AI. I think what employers and companies and humans are going to be looking for is good leadership, What I'm saying is someone…
Escúchalo en el minuto 25:50
Reconvertir un negocio a proyecto paralelo para sostener la validación sin asfixia financiera
Estrategia y decisiones de negocioSi un emprendimiento a tiempo completo genera demasiada presión económica, no hay problema en retomar un empleo y mantener el negocio como proyecto secundario de fin de semana impulsado por pauta publicitaria hasta que la demanda valide volver al 100%.
Or he can go back and go full-time job and run ads for it to just do it on the weekends and see if that creates the demand, and maybe he does that on the weekends, and maybe over time he realizes those ads are working, and maybe he goes back to the gig. There's nothing wrong with trying to go all in on something. It doesn't take going back to a job, turning that all-in jump into a side hustle while you go back to a full-time job, and maybe that will build back up and can become a full-time job.
Escúchalo en el minuto 24:06
La evitación versus el deseo de revancha como termómetro de la mentalidad competitiva
Estrategia y decisiones de negocioEvitar participar en situaciones donde se puede perder es la señal primaria de inseguridad, mientras que experimentar frustración ante la derrota e insistir de inmediato en volver a jugar es el indicador conductual de resiliencia y espíritu competitivo.
They avoid it because they don't want to lose. First tell that they're insecure. For everybody putting 12 in, you have an insecure child. Avoidance. And if you have a kid who cries when they lose and then wants to play again, you have a winner on your hands. Stop changing that. Who has a kid who cries or gets super upset and then wants to play again?
Escúchalo en el minuto 43:23
Estrategia y decisiones de negocioHablar y proyectar ambición sin pasar a la acción suele ser un mecanismo de defensa impulsado por la inseguridad y el miedo a fracasar frente a los demás; el ego funciona como un disfraz de ese temor.
I think talking without doing is bad. Now, a lot of talkers often are incredibly insecure. Most people don't do things in life because they're insecure. They fear losing in front of others. A lot of talkers use the talking as a disguise, as a front. Ego is defined in my mind, at least one man's point of view, as insecurity with makeup on, you know, and so with a Halloween costume on.
Escúchalo en el minuto 5:32
Afrontar entrevistas con vulnerabilidad y transparencia sobre fortalezas y debilidades
Estrategia y decisiones de negocioAbordar una entrevista con miedo al rechazo perjudica las probabilidades de éxito; comunicar con honestidad y convicción tanto las capacidades reales como las áreas donde no se es competente genera confianza y reduce la tensión.
I think vulnerability, honesty, conviction, passion, these are words to lean in on. I think if you go into the interview being scared that you're not going to get it, you've already lost it. I think honesty matters. Tell them where you're at. I think honesty allows for comfort. Like, this is what I'm good at. This is what I'm not good at.
Escúchalo en el minuto 37:10
La necesidad de desahogar y expulsar la frustración acumulada
Estrategia y decisiones de negocioGuardar resentimiento, estrés o emociones negativas sin procesarlas termina desbordando a cualquier persona, sin importar cuán alta sea su tolerancia emocional inicial. Es indispensable contar con mecanismos activos y regulares de desahogo.
What I promise you is globally historically true is the number one thing that's fucking all of you up is you're keeping poison inside of you. And I used to think that's a strength, but I would argue that just because me and my mom have the ocean to take the resentment and the anger from everyone, eventually that pulls over. Get your fucking poison out.
Escúchalo en el minuto 10:48
Estrategia y decisiones de negocioDesarmar las presiones de métricas externas y redefinir el éxito interno no ocurre con consejos puntuales o esporádicos; requiere una comunicación continua y repetida en el tiempo para que el mensaje penetre y transforme la mentalidad.
Ray, listen, to your daughter, she's not going to just believe her dad after a couple of times. This is a constant flow. I actually think one of the worst things that's going in society right now is followers, money, clout, stuff is the definition. But I really struggle with first defining success. I think success is really defined by, did you wake up this morning? But you need to count. You need to pound, brother. You need to talk about it every day, not once in a while. Um, and eventually you will break through.
Escúchalo en el minuto 12:31
El auge de los microdramas como formato de contenido de alto crecimiento
Estrategia de contenidosEl formato de microdramas (historias narrativas ultracortas), tras consolidar un éxito masivo en Asia, presenta un potencial de crecimiento exponencial en el mercado occidental y estadounidense.
I love microdramas. What's going on in Asia with those pieces of content is huge. I think microdrama content in the U.S. is going to be a monster. Like, I'm so on top of this microdrama thing. I'm looking at the U.S. companies that are exploding.
Escúchalo en el minuto 59:33
Estrategia y decisiones de negocioEvitar las consecuencias, el castigo o la derrota en etapas formativas crea una falsa seguridad que incapacita a la persona para el mundo real. La competencia y la autoestima se construyen asumiendo responsabilidades directas, experimentando la pérdida y logrando independencia.
And they're very effective, because so many people lack self-esteem, because we gave eighth place trophies. There were no ramifications, no consequences. And now everyone's about to, the problem is life has the ultimate consequences. If you're a man, you go out into the world, and you're 22, and mommy and daddy took care of everything, life's going to fuck you up. Instead of blaming yourself, because you're the one that took mommy and daddy's fucking coddling. You're depressed because you're not capable. You're not capable because mommy and daddy took care of everything. You got to lose.
Escúchalo en el minuto 41:24
El retraso o fracaso temporal no define un resultado definitivo
Estrategia y decisiones de negocioEstar perdiendo en una etapa del negocio o la carrera no convierte a nadie en un perdedor permanente. Mientras el proceso continúe abierto, la desventaja temporal es parte del aprendizaje y superarla genera mayor valor y resiliencia.
There is not one loser on earth. There's just people that are currently losing. Losing is fun. Especially when the game's not over. Because then you get the fucking joy of getting out of the loss. I don't give a fuck that you suck and you've lost every job and nobody likes you and you're 39. You're not even at halftime. You're just losing. You're not a loser.
Escúchalo en el minuto 45:58
La falacia de que la acumulación material resuelve vacíos personales
Estrategia y decisiones de negocioBuscar el éxito financiero o la posesión material como solución a carencias emocionales internas suele derivar en mayor insatisfacción cuando se alcanzan dichas metas y el vacío persiste.
You know, people are very confused out here that they think stuff is going to close the gap of their heart. I cannot explain to you how many people I've watched get more stuff and get more unhappy. Because here's what happens to people that believe that money and stuff will solve it. They get there and it doesn't and then are completely fucked up.
Escúchalo en el minuto 56:30
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