Marketero · Entrevistas
Tea with GaryVee 88!
17 ideas de marketing sacadas de «Tea with GaryVee 88!», de GaryVee. Sobre todo de estrategia y decisiones de negocio, conversión y canales de adquisición.
- 17 ideas despiezadas
- Fuente GaryVee
- Dura 50 min
- Publicada en 2025
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Reducir la fricción de plataformas externas redirigiendo el tráfico al mensaje directo en redes
ConversiónEn lugar de enviar a la audiencia en vivo a buscar manualmente en plataformas externas o recordar URLs complejas, dirigir el tráfico hacia un perfil social y habilitar el contacto por mensaje directo (DM) simplifica la interacción y permite segmentar manualmente entre prospectos de clientes e inversores.
Mike, on this, just knowing that, like, startengine.com and find Creatures of Habit and this, like, can you make this easier for everyone? What's the easiest way? Like, what's your easiest way to get a hold of you? What's your Instagram handle? Just go to at Michael Chernow on Instagram. Can people just DM you? Absolutely. Can I just send all this energy, whether they want to just be a customer and, you know, lose a couple pounds or kind of change up their habits?
Escúchalo en el minuto 8:50
Apertura de alianzas estratégicas ofreciendo canales de distribución alternativos
Canales de adquisiciónPara iniciar una relación comercial con marcas o figuras consolidadas mediante contacto directo en frío, se debe presentar una propuesta de valor tangible de mutuo beneficio, como ofrecer distribución física exclusiva a un negocio nativo digital (D2C).
He had launched Empathy Wines, and I had a bunch of restaurants in New York. And this is just a little way to think about how to get things that you're going after, right? So I knew that Gary had launched Empathy. I said, you know what, let me DM Gary and see if he would be down to do an exclusive deal with me to sell Empathy Wine exclusively with my restaurants in New York City because it was a D2C wine business. He got back to me, and he was like, yo, this sounds great. And I started slinging Empathy Wine at Meatball Shop and Seymour's all across the city, and we just built this…
Escúchalo en el minuto 12:05
Sustitución de llamadas a la acción genéricas por instrucciones concretas en directos
ConversiónEn emisiones en vivo multicanal, cambiar textos genéricos como «experiencia completa» por llamadas a la acción orientadas a una acción y beneficio claro (como «entra al enlace para hacer tu pregunta») reduce la fricción y orienta a los espectadores que descubren el contenido por primera vez.
By the way, I want to change the banner from full experience to go to garyv.com slash whatnot to ask your question. I think it's a more clear thing because as people start to stumble on TikTok, Instagram, Facebook, YouTube, really they're trying to figure out what's going on here. I think it will work.
Escúchalo en el minuto 15:45
Canales de adquisiciónPara trasladar audiencia desde redes sociales convencionales a una plataforma de comercio en vivo (live social shopping), se puede utilizar como gancho la entrega inmediata de un producto gratuito de alto valor percibido exclusivo para quienes se unan a la transmisión en dicha plataforma.
What should I give away that will trick everyone to come over here? How about a free $150 box? And this is only for the people on TikTok, YouTube, Facebook, LinkedIn, Twitter, and Instagram. All of you that see this huge yellow bar underneath me that says to go to garyv.com slash whatnot. I'm about to give away this box that's $150. We're putting it up for five minutes free on whatnot. I need all of you to come over. Download the app. I'm doing live social shopping here. This is the QVC-ification of social media.
Escúchalo en el minuto 37:46
Estructurar niveles prémium de inversión combinando acceso a mentores, producto y bonus de equity
Oferta y precioPara captar tickets de inversión elevados en campañas de crowdfunding, resulta efectivo diseñar niveles prémium exclusivos que combinen suministro de producto, bonificaciones adicionales de equity (por ejemplo, un 15%) y acceso periódico a mentorías con figuras de alta autoridad.
We have a top tier. If you invest $55,555. You're going to be entered into a Gary mastermind every six months for two years. We're going to connect. You get a year's worth of meal one. You get 15% bonus equity incentive.
Escúchalo en el minuto 8:21
Establecer un límite de persistencia máximo antes de cerrar un proyecto sin tracción
Estrategia y decisiones de negocioMantener un proyecto sin resultados durante una década es un error; un plazo prudente de persistencia e insistencia antes de abandonar o pivotar ronda los tres años, tiempo suficiente para comprobar si una idea tiene viabilidad de mercado.
You should quit. Friends, I'm good for like three years of eating shit because you think there's something on the other side. I'm good for three years, which is probably 18 months too much, but I just want to really You've been failing for a decade at this thing. This thing's fucking not going to work.
Escúchalo en el minuto 40:39
Evitar perder tiempo intentando convencer a personas o inversores con prejuicios
Estrategia y decisiones de negocioCuando un inversor o interlocutor muestra desinterés o sesgos negativos hacia ti, no debes malgastar energía intentando cambiar su postura; aceptar el descarte temprano protege el activo más valioso del emprendedor, que es su tiempo.
Anyone who does that to you isn't someone you want to be associated with anyway. When people hurt me, like when people are trolling in here or when people talk shit about me in real life or are rude to me in person, I'm happy because they saved me time. Time is my biggest asset. I don't understand this incredible thirst of the insecure to try to convince the broken. If there is a man who is not willing to invest in a startup because the founder is a female, he's fucking stupid. The fuck are you trying to fix the broken when it has nothing to do with you? But if it's a random investor, why are…
Escúchalo en el minuto 18:35
Marca y posicionamientoAumentar la visibilidad y el reconocimiento masivo no elimina la mística ni el valor de exclusividad de un producto de alta gama o arte; al contrario, una amplia conciencia colectiva es indispensable para que la escasez y el estatus tengan valor real percibido.
Cat asks, in visual arts, exclusivity is often what creates value. How do you build awareness on social media without killing the mystique that makes that high-end art desirable to begin with? Awareness has nothing to do with scarcity. Awareness has nothing to do with scarcity. In fact, awareness is required to create scarcity. She's got it twisted. She thinks that awareness takes away the mystique to create scarcity. Scarcity is not a byproduct of awareness. Uh, by show of hands, everyone here, who knows what the Mona Lisa is? Everyone fucking knows.
Escúchalo en el minuto 43:12
Proteger la autoconfianza mediante el control del entorno y hábitos positivos
Estrategia y decisiones de negocioPara mitigar la inseguridad y el miedo al rechazo, es necesario invertir deliberadamente en la autoestima rodeándose de un entorno con energía positiva, consumiendo contenido constructivo y cuidando la salud física y mental.
because she's scared that people are going to hurt her with rejection, But people have to start surrounding themselves with positive content. If they can afford it, start going to therapy. start investing in things that build up their self-esteem. That might be working out. That might be eating better. That might be exercising. I really am very big on surrounding yourself with like real good energy. who you're with, you know?
Escúchalo en el minuto 28:51
Levantamiento de más de 600.000 dólares en tres semanas mediante equity crowdfunding comunitario
Oferta y precioCreatures of Habit recaudó más de 600.000 dólares en menos de tres semanas en la plataforma StartEngine, convirtiéndose en su campaña financiada más rápidamente gracias a la activación de su comunidad preexistente.
We are the fastest funded campaign on StartEngine. We raised over $600,000 in under three weeks. And we have the most momentum badge.
Escúchalo en el minuto 6:51
ConversiónEn transmisiones de live shopping o venta directa, mostrar en pantalla el historial de ventas finalizadas en plataformas secundarias (como eBay) funciona como prueba social objetiva para educar rápidamente a usuarios escépticos o novatos sobre la demanda real y liquidez del producto.
On WhatNot right now, how many of you are aware of me but have no idea what's going on with VFriends? Show them eBay. Can you show them eBay? This is just recently sold. This is going on on eBay right now, everyone. Like, Rips, break this down for people right now, on screen, like what's happening.
Escúchalo en el minuto 47:14
No se necesita atractivo universal para encontrar una audiencia leal
Marca y posicionamientoAunque la gran mayoría del mercado prefiera a los referentes dominantes o convencionales, en una escala amplia siempre existen nichos de miles de personas que valorarán y preferirán específicamente tu perfil o propuesta.
I understand that most of the 8 billion people on Earth will say George Clooney's better looking than you. But it's very clear to me that tens of thousands of people would think that you're better than George. 90 percentile. But I do believe that there are tens of thousands. But there are tens of thousands of people that would find you dramatically more attractive.
Escúchalo en el minuto 27:27
Estrategia y decisiones de negocioEl agotamiento cotidiano con frecuencia proviene de la indecisión, la preocupación y el miedo, no de una falta real de capacidad física; dedicar el tiempo libre a avanzar en proyectos personales y vocaciones funciona como combustible anímico que permite rendir en paralelo dentro de un trabajo formal exigente.
And if you're chasing your dream, that's going to give you even more energy. The reason you don't have, you don't feel like you have unlimited energy right now is cause you're debating and you're concerned and you're worried about what to do. When you're concerning, when you look at the dark, when you look at the half glass empty, when you're concerned, when you're worried, you're draining your energy. Even when you're 23, you find yourself with less energy than you really have because you're giving all the energy to concern and fear. But if you know that at seven o'clock you're going to an…
Escúchalo en el minuto 32:35
Rendimiento a largo plazo vs. liquidación en caídas de mercado de coleccionables (retorno 6X)
Estrategia y decisiones de negocioLiquidarse en periodos de corrección de mercado puede generar pérdidas del 50% en coleccionables, mientras que mantener la posición a largo plazo con paciencia puede convertir esa misma inversión en un retorno de 6X.
And then yesterday went for a lot more. And I think when you have patience in what you collect, and I hope that's what I achieve for everybody with Be Friends as we build out our collectible. When you have patience with collectibles and you see something, you know, oftentimes it works out. But if you're looking for a quick flip, you know, sometimes it works out tremendous and sometimes it works out terrible. If I had bought that Ronaldo and sold it when the market was soft and liquidated, I would have lost half my money. Now I'm at 6X or, yeah, 6X my investment on that card.
Escúchalo en el minuto 5:10
Estrategia y decisiones de negocioA diferencia de las estructuras corporativas tradicionales donde predominan sesgos humanos, el emprendimiento opera con reglas similares a los deportes: el mercado es neutral y evalúa directamente los resultados y el valor entregado, sin importar el género, raza o procedencia del fundador.
The game is different. But it's not different enough that the core answer to her question is and does require a change. Because it does have a level of merit that jobs don't. See, what's cool about entrepreneurship is the market decides. So I love entrepreneurship for that reason. That it doesn't know if you're black, white, Hispanic, or Russian. Girl, boy. It's just a blank market.
Escúchalo en el minuto 22:00
Investigación de mercado y clienteLa cultura del cómic y el coleccionismo tradicional de trading cards convergen hacia un mercado unificado, creando demanda y revalorización para las primeras apariciones («rookie cards») de personajes ficticios icónicos, similar al fenómeno de las tarjetas deportivas.
I'm always looking for things that people don't see. I have a very big thesis that the Comic Con crew is about to smash into the National and Fanatics Fest crew. So, I kind of think where nerd culture has been is, you know, when you're a Harry Potter collector, you collect the first edition book. When you're a Spider-Man collector, you collect Spider-Man comic books and figures. You know, I kind of, you know, when you're a Star Wars big time collector, you collect the action figures. I kind of think that the trading card world is getting so big that Superman, Batman, Spider-Man, and all the…
Escúchalo en el minuto 3:39
Estrategia y decisiones de negocioEvaluar a los fundadores mediante prejuicios sobre su formación académica (como favorecer o descartar automáticamente a egresados de universidades de élite) es ineficaz; dominar sistemas académicos estructurados no predice por sí solo la capacidad de liderar en la incertidumbre del mercado real.
How about from 2012 to 2016? I would not invest in any company that was started by somebody that went to an Ivy League school. I was prejudice against people that went to Harvard and Yale and Stanford because the whole boom had happened. And every Ivy League kid school was going to be the next Mark Zuckerberg. And I realized most kids that are good students that go to these institutions that figure out those systems are incredible number three, four, fives and sixes and suck shit at being a number one because they're fucking robotic system machines. And that shit doesn't work in real life…
Escúchalo en el minuto 17:32
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