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Minimizar la fricción en el checkout impulsa la conversión y las compras recurrentes

Reducir al mínimo los pasos durante el momento del pago —mediante checkouts de un solo clic, enlaces directos por SMS o email (headless checkout) o aplicaciones móviles con datos guardados— incrementa significativamente las conversiones y facilita las recompras. No obstante, se matiza que la fricción no siempre debe eliminarse por completo: conviene mantenerla en la fase previa a la compra si ayuda a educar al cliente y asegurar que elija el producto correcto, eliminándola estrictamente en el paso de pago.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 3 intervenciones distintas de DTC Podcast. Son 3 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

you basically you know you use these tools to give yourself the best at bat we had we had repeat on the uh you know as a sponsor this past week and just and their call to action on our newsletter was hey you can just go like it's sort of like a headless commerce checkout for repurchasing that you can do from email or sms and they just basically allowed us to give all of our readers the opportunity to go through all these different fun checkouts like that are actually like they were actually hosting on their site checkouts for all these d2c brands it was just such an innovative experience and…

DTC Archive: Slashing Customer Acquisition Costs with Nik Sharma · 2022 · comprobar

the the broader ideology here is that the more steps you can remove from a thoughtful customer like a customer purchase Journey the better um I think it's like it's so fascinating to me because when you think about the fasts of the world right the five dollar hoodies and the bolts and all these other kind of companies that we're doing basically what Shope was doing but they were like across the whole internet and blah it's again kind of this middle ground right whereas if you just put in your information once and click one button and purchase everywhere that's obviously not the best case…

Ep 306: "Enlightened Hospitality" and the Secret to Killer CX with Eli Weiss from Jones Road Beauty · 2023 · comprobar

With Tapcart, you can instantly turn your Shopify store into an epic mobile app and power a low upkeep revenue stream designed to convert mobile shoppers. And with Q4 just around the corner, there's never been a better time to set up your brand's mobile app. Just like Messi, who launched in 2020 and literally three times his sales, or Reason Clothing, who saw a 42% increase in sales over Black Friday, or LSKD, who reached number one on the App Store last year beating out brands like Nike and Amazon. Mobile apps give your brand a new-owned distribution channel with better conversion rates…

DTC Archive: The Oodie's Davie Fogarty on getting to $400 Million FAST · 2023 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

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