Marketero · Entrevistas
How to Make F**k You Money With AI
14 ideas de marketing sacadas de «How to Make F**k You Money With AI», de Sabri Suby. Sobre todo de oferta y precio, investigación de mercado y cliente y…
- 14 ideas despiezadas
- Fuente Sabri Suby
- Dura 24 min
- Publicada en 2025
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Garantía de rendimiento condicional para ofertas de copywriting y anuncios
Oferta y precioPara reducir la fricción en la venta de servicios de optimización de embudos o redacción publicitaria, ofrece una garantía de desempeño donde se prometa superar los resultados del copy actual del cliente por un porcentaje medible (por ejemplo, un 20%) o no cobrar por el trabajo.
those clients and you simply say, "Hey, these ads are going to outperform your existing ads by a minimum of 20% or it's free." Because that's exactly what Kong
Escúchalo en el minuto 9:39
Fijar precios de 2.000 a 5.000 dólares al mes para escalar a un millón con pocos clientes
Oferta y precioPara alcanzar una facturación anual de 1 millón de dólares en negocios de servicios, el rango de precio óptimo se sitúa entre 2.000 y 5.000 dólares mensuales por cliente (requiriendo únicamente entre 16 y 41 clientes). Es desaconsejable dirigirse a microclientes de 500 dólares al mes, ya que los clientes de menor ticket suelen generar la mayor fricción operativa y exigen un volumen excesivo (166 clientes).
get eight whale clients that happily pay you $10,000 per month each, or you could go for 16 high ticket clients that pay you $5,000 per month, or 41 medium-sized clients paying you $2,000 per month each, 83 small businesses paying you $1,000 per month, or $166 micro clients paying you $500 per month. But what I will tell you from experience is I probably wouldn't recommend going is that those $500 clients, they're going to make your life a living hell. It's always the clients that pay you the least that cause you the most problems. we need to go after, 166. So, I like the price point between…
Escúchalo en el minuto 20:39
Empaquetar diseño con IA como servicios modulares orientados a resultados
Oferta y precioEn lugar de vender diseño general por horas, conviene paquetizar entregables específicos asistidos por IA (packs de carruseles para redes, videos cortos de 15 segundos o fotografía de producto DTC con Midjourney) y cobrar entre 2.000 y 5.000 dólares al mes justificando el ROI sobre problemas urgentes.
which is AI design as a service. So the simple. You use AI tools to replace an And the way that I would offer this is as a modular service. I would be picking of like what is a specific outcome that social media content packs where they get five highquality carousel posts per most viral. Or you could offer a short form video pack where they get 5 to 10 AI generated 15-second reels to post the next one is DTOC product photography. So you could use MidJourney to generate ultra highfidelity product easily charge between $2,000 and $5,000 "How?" Well, all of these services are engineered to solve…
Escúchalo en el minuto 10:07
Canalizar demanda existente en lugar de intentar crearla
Investigación de mercado y clienteEs preferible entrar a mercados validados donde el dinero ya fluye y canalizar la demanda existente, en lugar de intentar educar al cliente o crear demanda desde cero con productos pioneros que el mercado aún no sabe que necesita.
competitors or create demand. That is a rookie mistake. You don't want to build demand. You want to channel it. The businesses that go out there and think, "Hey, I've got this incredibly innovative product that nobody else in the marketplace is selling, and it's so innovative that people don't even know that they need it." Right? These are the pioneers that die with their face down and arrows in their back. You do not want to be this. You want to go out to a market that is already proven that people are already buying things and you simply want to channel some of that demand in whatever it is…
Escúchalo en el minuto 2:37
Democratización de servicios exclusivos como validación de demanda
Oferta y precioUna estrategia efectiva para identificar oportunidades de negocio es tomar servicios tradicionalmente exclusivos para personas de altos ingresos y hacerlos accesibles a las masas mediante tecnología, ya que la demanda aspiracional y el deseo por esos servicios de alto nivel ya están probados.
what is a service that is usually only available to rich people that you can make available to everyone. Think about prices. They took services that exclusively are only available to the rich and they made them available to the masses. This is a shorefire way of already testing the industry to see if there is demand for these things because me." So, whenever you see one of those service and you can think about a way to make that accessible to the masses, that is a winning idea, which is step number
Escúchalo en el minuto 5:01
Resolver problemas de alto valor con tecnología en sectores tradicionales
Investigación de mercado y clienteLa mayor oportunidad de negocio consiste en utilizar inteligencia artificial para resolver problemas costosos de manera más rápida y barata en industrias tradicionales con alto flujo de caja, entendiendo la presencia de competidores como prueba de validación del mercado y no como una amenaza.
new game? Well, the new game is to learn to use AI to solve $1 million problems for $1,000 faster and cheaper than anybody else. And it's not that there's like a brand new vertical that it is that you need to enter. It's all about solving these problems quicker and faster than traditional businesses are able to do. And you need to go where the big money is already flowing. I'm talking about the boring cashrich verticals like home services, legal, admin, customer acquisition. These are all the traditional businesses that have the biggest AI gap. Now don't look at mistake because competition is…
Escúchalo en el minuto 1:12
Oferta y precioVender tiempo o desglosar servicios por horas invita al cliente a escudriñar cada detalle y ejerce presión a la baja sobre las tarifas; en cambio, vender un resultado específico permite fijar precios altos basados en el valor monetario que tiene para el cliente resolver su problema.
that they simply sell out their time. But what you want to do is you want to sell outcomes and not services. Because when you sell an outcome, it allows for you to command higher prices. If you're constantly selling a service, people are like they sit down, they scrutinize the list of everything that they're getting, how many hours that it is that you'd be billing them for, and it's constantly downward pressure on margins. But when you sell an outcome, that allows you to speak to the prospect about, okay, where is it that we're trying to go? What's this problem that we're trying to solve? How…
Escúchalo en el minuto 14:08
Estrategia híbrida de prospección: volumen automatizado y videos Loom personalizados
Canales de adquisiciónCombina prospección automatizada de alto volumen (hasta 400 cold emails y 150 contactos de LinkedIn al día) con un enfoque artesanal de 5 videos personalizados diarios de Loom dedicando 1 hora al día.
we're going to use cold email outreach to actually send a message to those people because we don't have enormous capital to go out there and get clients. We're going to send 400 cold emails per day. Again, we're not going to do that personally. We're going to use software. is we're going to use LinkedIn automation tools to get 150 contacts per automatically go and request connections to these people and then even message them and follow up with them for you so you get inbound leads coming into you. going to do is we are going to send one- on-one personalized Loom videos to a whole bunch of…
Escúchalo en el minuto 17:16
Oferta y precioPara validar product-market fit sin perder tiempo en desarrollo, branding o páginas web, se debe resumir la oferta en un PDF básico y exigir un depósito económico por adelantado para reservar cupo antes de construir el servicio.
quickest way to go from zero to one. What is it that I actually need that's going to give somebody enough confidence to actually whip out their credit card and buy? And I thought, hey, I can cover most of what it is that I need to cover in a simple PDF. And then I would have a basic billing form that would collect all of their payment details and away I go. Because the fastest way to waste time in business is to build something that nobody wants. So instead of building and going through all that enormous effort up front, we are going to pre-ell your offer. So how do we create a down and dirty…
Escúchalo en el minuto 15:41
Investigación de mercado y clientePara identificar industrias con fuerte viento a favor en los próximos años, se puede utilizar IA para consultar o sintetizar informes de consultoras estratégicas de primer nivel (como McKinsey, BCG o Bain) y detectar hacia dónde se está moviendo el capital.
thing that you need to do is follow the cash. And you've got these big consulting groups like McKenzie, BCG, and Bane who put out reports that are like blueprints that show you exactly where the cash is going. And they've got all of the most highest paid consultants in the world that will do a lot of that heavy lifting for you. They are constantly analyzing the market and they will show you where the opportunities are. Now, if you don't want to read these reports, you can simply go to chat GPT and prompt it to ask you using McKenzie, BCG, and Bane of what the markets are that are going to…
Escúchalo en el minuto 4:20
Regla del equipo reducido (menos de 8 personas) antes del millón de dólares
Estrategia y decisiones de negocioMantener un equipo de menos de 8 personas antes de alcanzar el millón de dólares en facturación evita complejidad y fricción operativa innecesarias, asegurando una estructura ágil y sistematizada mediante documentación y delegación antes de incorporar capas de mandos intermedios.
good mental model for this is that you want to build a pizzasiz team. So, the way I want you to think about it is that you want to keep your team under eight people until you hit a million in revenue because every extra person that you add, it adds drag and not lift. And the more it gets bigger, the more complex it's going to get, the more managers that you're going to need to bring in to manage those teams. And at the end of the day, if you're sub $1 million, all of that is just noise. You want to keep it as lean and efficient as possible. You need to systematize your business, otherwise you…
Escúchalo en el minuto 22:45
Anclaje de precios en servicios B2B de IA frente al costo del reemplazo laboral
Oferta y precioAl comercializar soluciones y automatizaciones de IA para empresas, se debe estructurar el precio anclándolo al ahorro directo de salarios de especialistas (como cobrar entre $1,500 y $2,500 mensuales por un asistente legal que reemplaza a un paralegal de $70,000 al año, o $5,000 mensuales por analítica que sustituye a un científico de datos).
a service like this will replace a $70,000 parallegal that law firms are paying right now. And I would charge them between $1,500 and $2,500 per month in order to get access to this. And the spikes. And you could charge $5,000 per month to install a system like this. decisions. It basically gives any single business the ability to have a full-time
Escúchalo en el minuto 7:45
Leyes de apalancamiento: ingresos recurrentes, más del 80% de margen y automatización
Estrategia y decisiones de negocioPara construir un negocio escalable y no autoemplearse vendiendo tiempo, el modelo debe cumplir tres condiciones de apalancamiento: cobro mensual recurrente, márgenes brutos superiores al 80% (favorecidos por productos digitales/servicios online) y delegar más del 90% del trabajo repetitivo en IA.
most people, they trade time for money. And that's fine if you want to create a job and not a business. I only like to mindset where you aim for 90% plus of all the repeat work to be handled by AI the three laws of leverage. You want to model that I can enter or a service that I can sell that has reoccurring revenue. You want to get paid monthly where is that you need to have high margins. I'm talking about 80% plus. Think of it this way. Digital beats physical. So the cheat codes for these kind of high margin businesses are services or
Escúchalo en el minuto 12:36
500.000 dólares generados sin sitio web mediante llamadas y un PDF
ConversiónKing Kong facturó 500.000 dólares en servicios operando exclusivamente con llamadas telefónicas y un PDF explicativo antes de tener un sitio web oficial.
number five. Listen, I sold $500,000 worth of services at King Kong before I even had a website. I actually did it with just a headset and a PDF. And I refer to this as my $500,000 PDF. I
Escúchalo en el minuto 15:10
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