Marketero · Entrevistas
if you want more money in 2026 DO THIS NOW
13 ideas de marketing sacadas de «if you want more money in 2026 DO THIS NOW», de Sabri Suby. Sobre todo de mensaje y copywriting, medición y experimentos…
- 13 ideas despiezadas
- Fuente Sabri Suby
- Dura 21 min
- Publicada en 2026
Ver la entrevista entera en YouTube
De qué habla
Las 13 ideas de esta entrevista se reparten así entre las etapas del marketing. El reparto es lo que distingue una entrevista de otra: dice en qué se detuvo de verdad quien hablaba.
Las 13 ideas, con su cita y su minuto
Cada una está sacada de un punto concreto de la entrevista. El enlace del titular lleva a
la página de esa idea, donde se ve quién más la dice por separado; el del pie salta al
segundo exacto del vídeo para que la compruebes tú.
ConversiónPedir directamente reservar una llamada comercial es un llamado a la acción percibido como amenazante que solo atrae al 3% listo para comprar; sustituirlo por un quiz interactivo permite diagnosticar al prospecto, evidenciar su brecha con datos personalizados y articular su problema mejor que él mismo, elevando la conversión entre 5 y 10 veces frente a un embudo tradicional.
Most businesses are screaming to the 3% of their market They're like, book a call, get a quote. is run people through an interactive quiz And you need to do a level of diagnosis It is what I call a threatening CTA. and do some level of diagnosis shows them the gap of, better than they can themselves, then they automatically assume incredibly enriched leads typically you see conversion rates at five to 10 times higher than a traditional funnel. Because a quiz that tells you converts a hell of a lot higher it's their data
Escúchalo en el minuto 6:58
Auditoría preventiva de objeciones en copy usando IA y minería de opiniones
Mensaje y copywritingPara maximizar la conversión en páginas de aterrizaje, fichas de producto y VSLs, extrae transcripciones de llamadas de venta y opiniones públicas (propias y de la competencia en sitios como Reddit o Trustpilot) y procésalas con IA para detectar las 5 a 12 objeciones recurrentes. Luego, audita el copy para asegurar que cada objeción quede explícitamente resuelta antes de solicitar la compra o la reserva.
then you could get all the transcripts from those calls, put them into Claude, put them into ChatGPT and basically get it to list out what are the most common objections. What I will do is I will use Claude and I will scrape all of my own reviews. I will scrape all Reddit reviews and all of my competitors' reviews on Trustpilot, product review, Google my business listing and I will put it into a spreadsheet. Then I'll take all this scraped data, I will upload it into Claude and I will say, give me the 5 to 12 most common objections that come up. Then I will put in my VSL script on my landing…
Escúchalo en el minuto 10:56
Límite máximo del CAC respecto al LTV
Medición y experimentosEl costo de adquisición de un cliente (CAC) no debe superar el 33% de su valor de tiempo de vida (LTV) para mantener una relación unitaria sana y financieramente sostenible en el negocio.
You want to have a healthy relationship between what it costs you to get a customer to what it is that they're worth for you. And what I have found is that you don't want to be spending any more than 33% of what your lifetime value of a customer is on your customer acquisition cost.
Escúchalo en el minuto 19:33
Estrategia 'double dipping': reutilizar el mejor contenido orgánico en anuncios pagados con CTAs intercalados
Canales de adquisiciónIdentifica mensualmente tus contenidos orgánicos con mejores métricas de alcance e interacción y conviértelos en anuncios de pago insertando de 3 a 5 llamadas a la acción breves a lo largo del video (aproximadamente al 25%, 55%, 75% y al final). El contenido en formato largo le da al algoritmo publicitario el contexto necesario para auto-segmentar y encontrar al comprador ideal.
Now your creative does the targeting and therefore if your creative is longer, it has more context for the algorithm to be able to find the people that is gonna be directly appropriate to this message. Then every single month, you wanna have a look at what are the top performers based on reach, engagement, shares, all of that kind of stuff. Because that is already proven to you that it is a winning creative. is take that best performing content and you wanna insert three to five CTAs in it, depending on how long it is. And I typically like to do it like at 25%, 55%, 75%, and then at the very…
Escúchalo en el minuto 0:57
Oferta y precioPara evitar la comoditización y la competencia por precio al prometer los mismos resultados genéricos que los competidores, debes empaquetar y nombrar tu proceso como un mecanismo único o método propietario paso a paso, impidiendo que te comparen directamente.
Look, every business in your market promises the same outcome. Lose weight, grow your business, get more leads. So instead of selling on price and instead of selling on the actual outcome that it is that you're promising your prospect, you need to sell the unique mechanism of how that actually is achievable. So the way that we do this is by using something I call a hero mechanism. So a hero mechanism is just a way for you to basically name how it is that you get the outcome for your prospect and why it's different from all the other alternatives that exist. And the beautiful thing about it is…
Escúchalo en el minuto 4:05
Estructura narrativa del anuncio basado en la historia del fundador
Mensaje y copywritingEl anuncio de historia del fundador genera máxima empatía y retención articulando seis hitos: el problema personal experimentado, las soluciones fallidas probadas, las dificultades superadas, el momento de epifanía o revelación, la creación de la solución/negocio y la misión actual de solucionar el mismo dolor a otros.
The best thing to do with a founder story. because you can't argue with a story. is your story. Why you started your business in the first place. What was the problem that you were experiencing? What are the solutions that you tried? What is the hardships that you had to overcome to then have that epiphany moment where you found the solution you started your business around this solution and now it is your mission to basically get this into the hands or as many prospects that were suffering This allows the viewer to empathize with you
Escúchalo en el minuto 16:15
Marca y posicionamientoPara evitar competir por precio y resultados genéricos, se debe estructurar la entrega en un mecanismo propio siguiendo tres pasos: mapear la secuencia exacta de pasos que llevan al cliente a su resultado, asignarle un nombre propietario para volverlo incomparable, y desglosar cómo funciona desmontando las alternativas del mercado para crear una categoría propia.
And step one is just to map out the sequence of steps that you take Step number two is to give that hero mechanism a name, Having a name makes it feel proprietary And therefore, it's harder to compare. It's when you need to go into the specific details This is where you basically weigh up and you need to pick them apart. and you have created your own category. compete on the mechanism and not the outcome.
Escúchalo en el minuto 5:29
Resolución preventiva de objeciones en los activos de marketing
ConversiónEl rol fundamental del marketing es facilitar la venta eliminando todas las objeciones dentro del contenido, anuncios y páginas antes de la interacción comercial; depender de la destreza del vendedor o relegar las dudas a un simple FAQ reduce drásticamente las conversiones y el volumen de prospectos cualificados.
Every single business has five to 12 standard objections. And the way that they typically handle these is on the sales call. And they think that they need to make like an objection handling script and then give it to their sales people and then handle all of those objections on the call. And then what you want to do is you want to put all of those objections and you want to handle them before they even arise in your sales messages, in your ads. You want to produce pieces of content that specifically addresses each and every objection. The job of marketing is to make sales easy. And so one of…
Escúchalo en el minuto 10:22
Las cuatro métricas de unit economics indispensables para la rentabilidad
Medición y experimentosPara gestionar con precisión la rentabilidad del negocio y diferenciarse de la mayoría de competidores, es fundamental conocer con cifras exactas e históricas cuatro métricas clave: costo por lead (CPL), costo de adquisición de clientes (CAC), periodo de recuperación (payback period) y valor de vida del cliente (LTV).
The percentage of businesses that realistically and accurately know their unit economics is abysmal. Like, even some of my business buddies, they don't know their numbers. If I meet with someone, I'm like, what does it cost you to acquire a customer? And they're like, it depends. Immediately, I know that they don't know because if they did know, it would be a specific number. It would be like, this is how much it cost us last quarter, this is how much it cost us last year. So, in your business, just understand these core numbers. What is my cost per lead? What is my customer acquisition cost?…
Escúchalo en el minuto 20:37
Reducción del 45% en costo por lead mediante anuncios de video largo orgánicos
Canales de adquisiciónUn anuncio de video de 48 minutos basado en una pieza orgánica previamente validada logró generar leads un 45% más baratos que los anuncios de alta producción, atrayendo prospectos altamente pre-vendidos listos para la llamada de venta.
Here is the 48 minute ad that I am running. It is literally a sitting down talking head video of me dropping 17 years of marketing knowledge in 48 minutes. And this thing has gotten like over 1.2 million views organically. Then what we do is we've inserted multiple CTAs throughout that ad that gets people to actually book a call in with my team. Not only is this thing pulling in leads at 45% cheaper than a very well-produced ad, but the quality of these leads are insane. Like people are already pre-sold before they rock up onto the sales call. And then pretty much all of my sales team need to…
Escúchalo en el minuto 2:56
El consumo del mensaje precede a la conversión publicitaria
Mensaje y copywritingPara mejorar la conversión y reducir el costo de adquisición a la mitad, el foco principal debe ser lograr que la audiencia consuma el mensaje publicitario antes de pedirle la compra. El mayor competidor y cuello de botella es que los prospectos abandonan antes de entender la propuesta o llegar al final del embudo.
Because the most powerful framework that consumption precedes conversion. then you need to get people to consume your message. is people simply not consuming your ads and your funnels to begin with so that they never get how do you increase the consumption of all of your ads by 50%? and it would half your customer acquisition cost and double your profit.
Escúchalo en el minuto 15:22
Eliminar topes presupuestarios cuando el marketing genera retorno positivo
Canales de adquisiciónFijar un presupuesto estricto de marketing carece de sentido financiero si las campañas son rentables. La inversión debe escalarse al máximo posible para priorizar el efectivo neto total recolectado a fin de mes, aun si el ROAS disminuye durante el escalado.
The only reason that you would have a marketing budget is if your marketing isn't working Their business is simply an ATM machine where they put $1 in and $10 comes out. And all they're trying to do is put as much money as humanly possible into that ATM. And as you do that, yes, you might go from a 10 ROAS down to a 5 ROAS, but that doesn't matter. It's all about how much cash collected do you have at the end of the month.
Escúchalo en el minuto 18:09
El riesgo del déficit de flujo de caja al escalar sin vigilar el periodo de recuperación
Medición y experimentosEscalar el presupuesto de captación basándose únicamente en el valor total de vida del cliente (LTV) puede generar un grave déficit de flujo de caja si el cobro se difiere en cuotas mensuales y el coste de adquisición (CAC) supera el ingreso inmediato, dilatando el periodo de recuperación (payback period).
I.e., a customer might be worth $1,000 to you, but that $1,000 might be made in $100 payments per month. Therefore, it's not simply about, okay, I've got a customer, they're worth $1,000, I can spend $300 to get them, let me just spend as much as possible because what happens is you create a cash trough. Let's just say that it costs you $300 to acquire that customer, but you're only making $100 a month, meaning that it takes three months just to break even and that is what we call the payback period.
Escúchalo en el minuto 20:05
Seguir leyendo
Esta es una de las 1872 entrevistas despiezadas. Puedes
ver todas, leer las ideas por tema o
empezar por la ruta guiada si no sabes por dónde.