Un mecanismo único propio evita la comparación directa y la competencia por precio

We're going to guarantee to get you to this outcome or you don't have the risk. We will burden the risk. And that is what an offer is. And when you do have a compelling offer, when it keeps you up at night and you're like, that's when your CAC becomes one third of what it is right now, So we're going to think about what is it that they want more than anything. And we want to get hyper specific. We want to put a number attached to it, an outcome attached to it. Then in addition to that, we're going to add something called a hero mechanism, which basically says, this is how this is different…

Brutally Honest Advice To Grow Your Business, Fast · 2026 · comprobar

Even though that Hexclad is in the cookware category, they're not really positioned to just compete with the red ocean of $5 fry pans. They are in the kitchen performance category, just like Vitamix and KitchenAid. Nobody is comparing a Vitamix with a $30 blender that you can get from Target. ask yourself this one question. What business do I want to be in? What is the category that I actually wanna be in? Because Hexclad doesn't just sell frying pans. What they are selling is the entire experience of cooking like a Michelin star chef at home. And that's why the most profitable move that you…

How To Sell ANYTHING For 10x The Price · 2026 · comprobar

And step one is just to map out the sequence of steps that you take Step number two is to give that hero mechanism a name, Having a name makes it feel proprietary And therefore, it's harder to compare. It's when you need to go into the specific details This is where you basically weigh up and you need to pick them apart. and you have created your own category. compete on the mechanism and not the outcome.

if you want more money in 2026 DO THIS NOW · 2026 · comprobar

Porque me acuerdo que ehm no me acuerdo si fue Claudio que me dijo ya pero mira eh tú lo que querías hacer es ser el número 25 de suplementos en una cuestión de de en compitiendo, ¿cacháis? Con suplementos de uso diario o quieres ser el primero y el único en un nicho que no existe todavía. eh llegan un nuevo mecanismo y cuando vais en el mercado que es un mercado que ya existe desde tiempos inmemoriales, desde que existe el alcohol, pero cuando llega un nuevo mecanismo eh tenías esa oportunidad, pero hay que tener igual esa visión de entender como esta huevada puede ser el nuevo mecanismo, no…

De Kine Empleado a Ecommercero y Dueño de su Propia Clínica - Gonzalo Sanhueza - E67 · 2025 · comprobar

Look, every business in your market promises the same outcome. Lose weight, grow your business, get more leads. So instead of selling on price and instead of selling on the actual outcome that it is that you're promising your prospect, you need to sell the unique mechanism of how that actually is achievable. So the way that we do this is by using something I call a hero mechanism. So a hero mechanism is just a way for you to basically name how it is that you get the outcome for your prospect and why it's different from all the other alternatives that exist. And the beautiful thing about it is…

if you want more money in 2026 DO THIS NOW · 2026 · comprobar

a wax it on the head so let me explain how this works is that you're going to either have a list or steps that someone has to follow to achieve a result fundamentally that's what it is you're either going to say you have to do all these things so just think of checklist like once you have done all four of these things you'll achieve the outcome or you have to follow this in sequence you have to do one and then you have to do two and then you have to do three and then four the difference here is that these don't have to be in order you just have to do them all here you have to do them in a…

"I'm Broke, What Business Do I Start?" · 2024 · comprobar

second thing um focus more on proof not on promise everyone makes promises very people have proof so proof so if you think about this is a little sound bite for you your promise is not unique your proof is everyone in the marketplace promises the same thing the question is whether they can back it up and that is unique to you and so if you want to have a more unique place in the mark in the market have more proof not a different promise fundamentally like all gym owners want to make more money most business owners want to make more money or they want to save time or they want to save headache…

Learn Paid Ads in 30 Minutes! · 2024 · comprobar

You want to make sure that whatever it is that you're selling, that you have some proprietary blend, technology, pattern, something that makes whatever it is that you've got unique. Even if it's the way that you manufacture it, the way that you source the ingredients, telling people the story so that when they're looking at it, they can't just look at it and go, oh, I'll just go and buy that somewhere else.

How To Sell ANYTHING For 10x The Price · 2026 · comprobar

$100 million offers teaches how to create an offer so good people feel stupid saying no. Said differently, if you were selling a straight membership, you're going to lose compared to somebody who's selling a transformation. If you're selling, hey, just come get workouts versus, hey, we're going to do a grocery store tour with you once a week to make sure that you know what to buy. And on top of that, you're going to have an accountability coach who's going to check in with you every morning to later. And on top of that, you're going to have a group of people who are just like you who are…

Making Money is a Game (Here's the Cheat Code) · 2025 · comprobar

Por mucho que yo te quiera contar, hasta que tú no estés probando Oye, la última idea que dejo es si es que tú cuentas mucho qué es, van a ir al tiro a cotizar con otro y lo van a comparar y van a decir, okay, quién me entrega más de esto que ya estandaricé. Entonces, creo que hay un secreto en como no que no te perciban estandarizable y que no te comparen con otro.

El Mejor Closer de Latinoamérica - Álvaro Menéndez - E30 · 2025 · comprobar

more so to be able to differentiate, show your unique mechanism, the thing that makes you different in a space that there is like literally millions of market but still cheaper products are coming on the market. we have to differentiate from a brand standpoint and that's what creates the loyalty as opposed to buying it once and then buying the cheap knockoff later on on Amazon. So getting that upfront is not just a need like a nice to have now it's a need to have in my opinion. So, let's

[Case Study]: 5 Steps to High-Converting On-Brand Beauty & Wellness Ads · 2025 · comprobar

Because what you're trying to do when you're selling a commodity, you're basically sowing seeds of doubt against the competition. That's basically sowing some seed of doubt saying, I'm actually different. You're saying, we're not the same. So we have speed, risk, and ease. So you have the fee that other people are nickel and diming. And then so the other kind of seed of doubt, right? So there's risk, speed, and ease, right? And so what we're hitting on with this kind of like master mover, if you will, actually sounds kind of nice, master mover, is the risk component. Which is, listen, believe…

Give Me 42 Minutes, I'll Show You How To Sell Like The Top 1% | Scale or Fail Episode 1 · 2026 · comprobar

Of course, we've got the grid. Everywhere you look, this shit is branded. It's matching the packaging, matching the background of the website, even all across the grid. This is how you do a hero mechanism. You bake it into absolutely every single part of the product. They used a proprietary grid that is all over their frying pan. So they are visually demonstrating the difference. They put the Hexclad grid all over the frying pan. When they say, hey, do you see this little grid here? What this does is it evenly disperses the heat on the frying pan. It's even on the grid in the background of…

How To Sell ANYTHING For 10x The Price · 2026 · comprobar

right but a unique mechanism is something that differentiates Your solution from other peoples so if there's two people in your Market or 10 or 100 people in your Market one you could probably go narrower your Who and the problem you're trying to help them who are serving them what you want to have is some unique mechanism and this to have some sexiness or some special sauce that makes the prospect think oh I'm going to push all of my hopes and dreams into this process like if I had only had this special sexy thing I was six inches away from gold and then I just needed this thing to get me…

"I'm Broke, What Business Do I Start?" · 2024 · comprobar

Naval rabacon has a really good tweet about this actually he said you keep Reinventing yourself until you're a category of one and he's got a fun image like random squiggly line that nobody could ever replicate and that's that's

The #1 Biggest Mistake You Are Making When Running Meta Ads Part 1 | Perpetual Traffic EP 526 · 2023 · comprobar

to make a values-based decision instead of a price-based decision. All right. If someone makes a price-based decision, it means they hold up two things. They say, these are close enough. I will make a decision based on the price and I will choose the cheaper one because these two are comparable. If I make a values-based decision, I say, this is the only thing I have nothing else I can compare it to. And therefore I must accept the price that is being charged if I deem the value sufficient. All right. And so the goal is to decommoditize the offer that we are selling so that we can sell

GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work · 2021 · comprobar