Marketero · Entrevistas
No BS Advice to Get Rich in the Next 10 Years
36 ideas de marketing sacadas de «No BS Advice to Get Rich in the Next 10 Years», de Alex Hormozi. Sobre todo de estrategia y decisiones de negocio, marca…
- 36 ideas despiezadas
- Fuente Alex Hormozi
- Dura 45 min
- Publicada en 2024
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Documentar, demostrar, duplicar: ocho horas para aprender a poner anuncios
Estrategia y decisiones de negocioCon el experto pagado por hora aplicó tres pasos: que documentara el proceso de poner anuncios como si fuera él, que lo demostrara haciendo clic y explicando cada paso para armar su propia checklist, y luego duplicarlo él mismo delante del experto. Cuando lo hizo bien varias veces seguidas sin que lo corrigieran, dio la habilidad por dominada: ocho sesiones de una hora.
I had him first document the process of what he did to run ads as though he were me. Then I had him demonstrate it. So he clicked the buttons so I could see what he was doing. And I had him stop and explain to me each of the steps so I could put it into my little checklist too. And then finally, I duplicated in front of him, which means document, demonstrate, duplicate. I then did in front of him to make sure that I was doing it right. And so once I did it right, and I did it right multiple times in a row and I didn't need him to, correct me while I was doing it, that's when I had mastered…
Escúchalo en el minuto 27:02
Un socio debe aportar dinero, experiencia o tiempo que tú no tengas
Estrategia y decisiones de negocioDespués de nueve sociedades fallidas antes de asociarse con Layla, Hormozi exige que un socio traiga una de tres cosas que a ti te faltan: dinero, experiencia, o tiempo y energía. Y añade una condición: esa aportación tiene que estar claramente definida y entregarse de verdad, porque tener experiencia sin volcarla en la sociedad no le sirve a nadie.
with somebody, one of your friends, one of your coworkers, this is coming from somebody who has nine failed partnerships before I met Layla. And then that has now worked and now I have successful partnerships. A partner needs to have one of these three things that you do not have. They either have to have money that you don't have. And then the clear contribution is that money. They need to have experience you don't have. And the clear contribution is that experience. Or number three, they have time and energy that you don't have. And the clear contribution is that time and energy. And so I…
Escúchalo en el minuto 9:57
Divide lo que ganaste el año pasado entre 2.000 para conocer tu tarifa real
Medición y experimentosPara saber cuánto vale una hora tuya, toma lo que ganaste el año pasado y divídelo entre 2.000, que es una jornada de 40 horas semanales; si quieres el dato por hora de vida, divide entre 8.000 o toma ese número y divídelo entre cuatro. Toda actividad que pague por encima de esa cifra probablemente merezca tu tiempo.
else I can trade my time for that's even higher. And so if you want a very humbling experience, look at how much you made last year and then divide it by 2000. If you want to know how much you made just in a 40 hour work week. Now, if you want to look at how much you made per actual hour of being alive, you can divide it by around 8,000 or just take that number and divide it by four. And that's actually how much you make per hour. And so when you're looking at, is this worth my time? If it's more
Escúchalo en el minuto 2:05
Automatiza la inversión y congela el gasto en una cifra fija
Estrategia y decisiones de negocioSaca el dinero antes de verlo: si tu empresa permite descontar de la nómina hacia una inversión, actívalo; si no, usa apps de segmentación o varias cuentas bancarias donde el dinero se reparta solo y una de ellas no se toque. La versión avanzada es que, al subir tus ingresos, el gasto no crezca como porcentaje sino que quede fijo en una cantidad, de modo que todo el aumento vaya a invertir.
this is point 16. This is how we operationalize this, which is automate investing and then create friction around spending. And so you want to take the money off before you see it. If your job, for example, has a way that they can automatically skim off your paycheck and put it into some sort of investment stuff, do it. If they don't have that, have one of these apps that does segmentation or has multiple bank accounts that you can say, this automatically goes here, this automatically goes here, and I don't touch this. And if you want to get real crazy, the advanced version of this is that as…
Escúchalo en el minuto 37:31
Si haces un favor, hazlo completo y trata a esa persona como cliente que paga
Retención y relación con el clienteSin dinero después de pagar la entrada a la sala, Hormozi ofreció lo único que tenía (saber vender) y pasó horas al teléfono escribiendo guiones y entrenando equipos. La regla es no hacer medio favor: entrega el trabajo entero como si te pagaran y la otra persona responderá con esa misma reciprocidad. No sabía qué iba a pedir a cambio, solo quería tener teléfonos a los que llamar.
This is way. I can't believe you did all this. And the thing is, is that if you're going to pay for help from someone pay in full, don't half ass a free gift. And so if you're good at something, you're good at a skill, you're an accountant. You don't do one page of someone's taxes. If you're going to do a favor, you do the whole thing. You treat them like they're a paying customer. And then they will respond as though you have paid them. And so it will be like you've given them money and then you will get that reciprocity. And at the time when I did those favors for all those people, I didn't…
Escúchalo en el minuto 22:57
Si una actividad rinde 15 veces tu promedio por hora, llénala de horas
Estrategia y decisiones de negocioAl dividir lo ganado en el año entre sus horas, Hormozi vio que una actividad concreta le rendía 15 veces su promedio por hora. La conclusión fue dedicarle todas las horas posibles hasta que toda su agenda fuera eso, y solo entonces buscar algo con un rendimiento aún mayor.
trade my time for money. But if I looked at what I was making over the last year and divided it by the amount of money I made per hour, this activity was 15 times what I was averaging per hour. So I should absolutely do as many hours of that until all of my hours are that. And then I should find something
Escúchalo en el minuto 1:48
Convirtió un retainer de 5.000 al mes en clases por hora
Estrategia y decisiones de negocioNinguna agencia de anuncios le cabía en el presupuesto, así que a uno le propuso pagarle por hora en vez de los 5.000 dólares mensuales de su tarifa, y cerraron en 750 dólares la hora. Cuando el precio de lista es imposible, cambiar la unidad de compra te da acceso al mismo experto.
relational capital that I had before. So I called a bunch of agencies. All of them said they were going to charge me too much money that I could afford. And then finally I just asked one guy, Hey, instead of your monthly rate of $5,000 a month, which I couldn't even come close to affording at the time, I was like, can I just pay you per hour? Now, of course he said, I don't trade my time for money, except of course he works over time and then he gets money later, but sure. Anyways, he doesn't trade time for money. But I said, it's America. Everything's got a price. And he said, you know what?…
Escúchalo en el minuto 26:18
Enumera cómo puedes perder dinero y multiplica la probabilidad por tres
Estrategia y decisiones de negocioSi no sabes de cuántas maneras puedes perder dinero en algo, lo vas a perder: esa ceguera es un índice de lo poco que sabes. El método es identificar el downside, listar todas las formas en que puede ocurrir, asignarle una probabilidad razonable y después multiplicarla por tres, porque el optimismo del emprendedor siempre la subestima.
And that's what I did. Nine, if you don't know how you can lose money in something, then you're going to lose it. Think about this for a second. If something looks amazing and you're like, dude, there's no way I can lose money on this. You're absolutely going to lose your ass because of how little you actually know. And so you have to figure out one, what is my downside and all the different ways that downside can occur and then attach a reasonable likelihood that that happens and then probably multiply it by three. Because whenever you have your rose colored glasses on,
Escúchalo en el minuto 19:06
Mira tu cuenta bancaria antes que las redes sociales
Medición y experimentosLa regla es abrir la cuenta bancaria antes que las redes al despertar, y si te duele hacerlo, hacerlo aún más. Hormozi empezó sin saber a dónde se iba su dinero y con ansiedad al mirarlo; sostiene que cuando empezó a prestarle atención a su dinero, el dinero empezó a prestarle atención a él y a quedarse.
after year. Number six, check your bank account before you check social media first thing in the morning. And if it hurts you to check your bank account first thing, then you need to do it even more. Because for me, I started not knowing where my money was going. And so I had a friend who was like, dude, just look. And I honestly had anxiety looking at my bank account, looking at what money was going out and all that kind of stuff. And so I started making that habit and I had to confront it. But the crazy thing is, is as I started looking at my money, as I started paying attention to my
Escúchalo en el minuto 12:50
Estrategia y decisiones de negocioCon capital pequeño, pasar de un 10% a un 20% de rendimiento sobre mil dólares son cien dólares extra; subir un 50% tu conjunto de habilidades sube alrededor de un 50% tu ingreso anual, muchísimo más. Al principio el dinero va a aprender a ganar más, no a intentar que el dinero se multiplique solo.
thousand dollars and you put it into how do I make more money? How do I actively improve the actions and skills that I have that will get you far more. And that is where you invest the time rather than how do I make money, make money. Because let's be real, you don't have much. So take the money you have into the skill, the flow of making more money rather than trying to take this tiny thing and going from a 10% return to a 20% return. Because the hundred bucks extra that you yield on that thousand dollars, I promise you, if you learn how to add 50% to your skillset, it'll take whatever your…
Escúchalo en el minuto 15:48
Estrategia y decisiones de negocioCon capital pequeño, pasar de un 10% a un 20% de rendimiento sobre mil dólares son cien dólares extra; subir un 50% tu conjunto de habilidades sube alrededor de un 50% tu ingreso anual, muchísimo más. Al principio el dinero va a aprender a ganar más, no a intentar que el dinero se multiplique solo.
thousand dollars and you put it into how do I make more money? How do I actively improve the actions and skills that I have that will get you far more. And that is where you invest the time rather than how do I make money, make money. Because let's be real, you don't have much. So take the money you have into the skill, the flow of making more money rather than trying to take this tiny thing and going from a 10% return to a 20% return. Because the hundred bucks extra that you yield on that thousand dollars, I promise you, if you learn how to add 50% to your skillset, it'll take whatever your…
Escúchalo en el minuto 15:48
El sándwich que costaba dos horas de turno
Estrategia y decisiones de negocioGanando 6,75 dólares la hora en Smoothie King (unos 6 después de impuestos), Hormozi calculó que el almuerzo de 13 dólares se llevaba dos horas de un turno de seis: un tercio de lo que ganaba cada día. Traducir cada precio a horas de trabajo por adelantado le cambió por completo la conducta de compra.
And it was like 13 bucks for a sandwich, right? And a drink and chips and whatever, right? And so I remember looking at my check and my $6.75 an hour after taxes and fees was like six bucks an hour. And I was like, man, I gave up two hours of my six hour shift every shift to go buy lunch. And I was like, I'm literally giving a third of my earning away for lunch every single day. If I knew that I had to work the first two hours just to get the sandwich, I don't think I'd ever make that trade.
Escúchalo en el minuto 3:34
Lo unico no es una habilidad secreta, es el stack de habilidades
Marca y posicionamientoNadie se vuelve irreemplazable aprendiendo una habilidad secreta y unica. Lo que vuelve unicas a las habilidades es el conjunto: el stack de varias habilidades apiladas es lo que crea la singularidad, aunque cada habilidad por separado sea comun.
create a value in a way that no one else can. And the way that you do that is not by, in my opinion, learning some incredibly secret unique skill. What makes skills unique is the skill set. It's the stack of skills together that create the uniqueness. If someone else has to try and recreate something I could do, they would have to have lived my life. And so your life and the time you spend becomes your
Escúchalo en el minuto 44:19
1.500 dólares al mes compran 96 horas de tareas domésticas
Estrategia y decisiones de negocioEl estadounidense promedio dedica unas 96 horas al mes a limpiar la casa, lavar la ropa, comprar comida, prepararla y recoger; delegarlo cuesta alrededor de 1.500 dólares mensuales. Si ganas más de 15 dólares la hora en tu trabajo, comprar ese tiempo es la decisión lógica, y además son 96 horas de energía alta, no de estar sentado.
Let me put some real numbers to this. So the average American spends $1,500 a month on 96 hours of work. And that breaks down roughly to cleaning their house, cleaning their clothes, buying food, preparing food, and cleaning food. I'm not even going to get into the four hours a day that the average person spends on social media and watching television. You're going to keep doing that. So I'm not even going to try to convince you not to. But if you just replace those things that you probably don't want to do, it costs about $1,500 per month. And so as long as you make more than $15 per hour…
Escúchalo en el minuto 30:30
Estrategia y decisiones de negocioLo que puedes ganar sale de multiplicar tres cosas: el valor total que eres capaz de crear para todas las personas para las que lo creas, por tu capacidad de negociar que parte de ese valor te llevas, por cuanta otra gente puede crear ese mismo valor. Hacen falta las tres: si falla una, el resultado se cae.
And so the amount of money that you will be able to make in your career comes down to three variables. Number one is the value that you're able to create in total for all of the people you create it for. Times your ability to negotiate how much of that value you're able to get. Times number three, which is the amount of other people who can also create that value. And you have to have all three.
Escúchalo en el minuto 43:27
Conocimiento declarativo y procedimental: saber que existe y saber hacerlo
Estrategia y decisiones de negocioHay dos cosas distintas que se pueden aprender: que algo existe (conocimiento declarativo) y cómo se hace (procedimental). Pagar por acceso a redes y relaciones compra sobre todo lo primero, estrategias fiscales, de inversión o modelos de negocio que no sabías que existían, y eso es requisito para después aprender el cómo. Antes de invertir tiempo, trueque o dinero, ten claro cuál de los dos estás comprando.
that you can learn. And so if you're trying to pay down ignorance, you got to know what you're buying. So you can learn about something, something that exists that you didn't know existed, and then you can learn how to do something. And so one is called declarative knowledge, knowledge of existence. The other is called procedural knowledge, which is knowing how to do it. And so if I explain to you that private equity exists, and this is how you can buy, package, and sell a business for a lot of money, now you know about it, which is a prerequisite for learning how to do it. And so when you…
Escúchalo en el minuto 24:06
Presupuesto en efectivo: vivir solo con lo que cabe en la billetera
Estrategia y decisiones de negocioCuando era pobre, Hormozi vivía únicamente con los 2.000 dólares mensuales en efectivo que le pagaba un cliente de entrenamiento personal; todo lo que entraba por el negocio y por tarjeta iba al banco y no se tocaba. El límite del presupuesto era literalmente lo que había dentro de su billetera.
I only spent cash. And so my easiest way of actually creating a budget was that I had a personal training client who paid me $2,000 a month in cash. And so a hundred percent of my money that came in through the business and credit cards and everything else is just what went into my bank account. And the only thing I knew I could live on was, was inside of my wallet. And so as that got replenished, and the thing is, is that I'm so scared with money, or I was so frugal with money that I would always make sure that I had more than that to make it for the next
Escúchalo en el minuto 5:35
Solo escucha a quien tiene lo que tú quieres
Estrategia y decisiones de negocioEn los momentos de fricción, cuando dudas de una decisión, aparece la voz de alguien concreto juzgándola: si esa persona no tiene lo que tú quieres, no le hagas caso. Solo vale la opinión de quien sueña para ti algo más grande de lo que tú sueñas; el resto se descarta.
you're out the door. And so whenever you have these frictional moments where you are like, I think I should do this. But whoever that person is, whoever that voice is, if they don't have what you want, don't listen to what they say. Only listen to other people's opinions about your life if their dreams for you are bigger than yours. If they're not, disregard. Invest, then spend the rest. So the
Escúchalo en el minuto 36:24
Ponte la meta grande y resuelve por las habilidades que exige
Estrategia y decisiones de negocioSi la meta es un millon o diez millones, sabes de entrada que no llegaras con el metodo del sueldo y tienes que resolver el problema de otra forma. Es mas facil porque se hace en menos tiempo con mas habilidad: empieza por identificar que habilidades exige ese numero y trabaja sobre esas.
dollars. But if I said make a million or even 10 million before the world explodes, you would know that you would have to use a different way of solving that problem. And so the reason it's easier to make a million dollars or 10 million dollars is because you can do it in less time with more skill. If you start solving for the skills required to make a million or 10 million dollars, you don't want
Escúchalo en el minuto 41:16
El plano para ganar dinero es crear valor de una forma que nadie mas pueda
Marca y posicionamientoNo basta con poder crear el valor: hay que crearlo de una manera que nadie mas pueda replicar. Ese es el plano completo para ganar dinero, porque solo la parte irreemplazable te deja negociar de verdad cuanto te llevas.
a year in order to make that value, then your position disappears. And so that gives us the blueprint for making money is that not only do you want to be able to create that value, you want to be able to create a value in a way that no one else can. And the way that you do that is not by, in my opinion,
Escúchalo en el minuto 44:08
El costo de la ignorancia es la distancia entre tu meta y tu ingreso de hoy
Estrategia y decisiones de negocioEn una charla, un ponente preguntó a alguien del público cuánto ganaba al año (50.000 dólares) y si quería ganar un millón; entonces escribió la resta: no saber cómo ganar un millón le cuesta 950.000 dólares al año. La brecha entre tu meta y lo que tienes hoy es el valor de la educación que te falta, y por eso pagar esa deuda de ignorancia se vuelve la prioridad número uno.
And he called someone from the audience. He said, how much do you make per year? And they said, $50,000 a year. And he said, would you like to make a million dollars a year? And the person said yes. And then he put a minus sign. He said, did you know that it's costing you $950,000 per year to not know how to make a million dollars a year? And it was such a light bulb moment for me that I realized that the cost of ignorance is the difference between what your goals are and what you have today. Because if you knew how to achieve your goals, the difference is the value of that education. And…
Escúchalo en el minuto 20:22
Oferta y precioTus ingresos son funcion directa del dinero que le generas a otras personas. Si quieres cobrar mas, la palanca no es pedir mas sino aumentar el dinero que tu trabajo le produce a quien te paga.
fucking way to go get it. The more money you make other people, the more money you make.
Escúchalo en el minuto 43:21
Estrategia y decisiones de negocioSi te piden recorrer una manzana corres mas rapido y te compras mejores zapatillas, pero llegas a un techo. Si te piden cinco manzanas, la respuesta inteligente es tomar un auto: la magia de pensar en grande es que te cambia el conjunto de soluciones disponibles, no la intensidad con la que empujas la misma solucion.
I need you to go five blocks, you may be like, huh? Okay. Now some people will then try to walk or run that. But the smart cookie then says, huh? I could take a car and I would go a hell of a lot faster. And if I'm speeding in my car, I'll probably get to the fifth block before the other guy gets to the end of the first block. And so the magic of thinking bigger is that you change your solution set. Meaning you use different tools to accomplish the objective. The reason
Escúchalo en el minuto 40:30
El dinero ama la velocidad, la riqueza ama el tiempo, la pobreza ama la indecision
Estrategia y decisiones de negocioEl cierre de la charla resume las tres relaciones con el reloj: el dinero ama la velocidad, la riqueza ama el tiempo y la pobreza ama la indecision. Tu tiempo es tu arma si lo inviertes bien.
Your time is your weapon if you invest it wisely. And the one thing that I would leave you with is that money loves speed. Wealth loves time. Poverty loves indecision. If this stuff was valuable for you and
Escúchalo en el minuto 45:17
Si otro puede hacer lo tuyo mas barato, tu posicion desaparece
Estrategia y decisiones de negocioAunque desarrolles una habilidad de ventas que le genere millones a una empresa y ademas negocies bien, si alguien mas esta dispuesto a producir ese mismo valor por unos cientos de miles al ano, tu puesto se evapora. La tercera variable, cuanta gente puede hacer lo que tu haces, anula a las otras dos.
Because for example, if you develop a skill of sales and you can create millions of dollars in value for a company and you're really good at negotiating, then in theory you'd get millions and millions of dollars from that company. But if somebody else is willing to work for a few hundred thousand dollars a year in order to make that value, then your position disappears. And so that gives us the blueprint
Escúchalo en el minuto 43:51
El contrato de diez años: añadirle un cero a tu patrimonio
Estrategia y decisiones de negocioA cada persona que entra en su empresa le plantea un contrato consigo misma: no ganar nada durante diez años a cambio de añadirle uno, dos o tres ceros al patrimonio actual en el décimo. Casi todos aceptan, y ahí viene la exigencia de actuar en consecuencia; las mayores empresas del mundo tardaron entre cinco y diez años en valer miles de millones.
that they say they want is growth. And I have this talk with them, which is the 10 year million dollar contract, but it's less about the million dollars and more about take whatever your net worth is now and add a zero to it or add two zeros to it. You can accomplish that in a decade. If you look at the biggest companies in the entire world who were worth multiple billions from their inception until the time they're worth multiple billions, many times it's under 10 years, but it's still more than five, more than seven. And so you can accomplish life-changing crazy amounts of wealth in a…
Escúchalo en el minuto 6:18
Pagó 10.000, 25.000 y 35.000 dólares por entrar en salas antes de tener el negocio
Estrategia y decisiones de negocioSu primera compra de información fueron 10.000 dólares, pagados con los 50.000 que había ahorrado en dos años; después entró en salas de 25.000 y 35.000. Se metió en una sala de dueños de gimnasios sin tener gimnasio y en una de marketing en internet sin tener negocio online, para empezar bien de una vez en lugar de arrancar mal y tener que corregir después.
So I could get the information so I could get the learning. When I started, I paid to get into rooms. I paid $25,000, $35,000. And you're like, wait, I don't have that right now. I get it. Well, you pay $10,000 was the first thing I ever bought that was information-based. That's what I was the first thing I ever invested in. And how was I able to do that? Because I had saved for two years and I'd save 50 grand up. And so for me, I was like, okay, this is the direction I'm going in. I'm going to invest in learning. And when I got in that room, the first room I was in was a gym owner room and I…
Escúchalo en el minuto 21:19
Estrategia y decisiones de negocioHormozi estudió el GMAT y lo aprobó, pero al calcular el costo real del MBA (unos 180.000 dólares más dos años sin trabajar, para el ingreso promedio de un egresado) decidió no ir. Con los 50.000 que había ahorrado se propuso comprar el aprendizaje necesario para llegar por su cuenta a 10.000 dólares al mes, y eso fue lo que hizo.
business. Well, you know what? It's going to cost me less than two years and $180,000 plus what I didn't make during the two years of not working. I could probably net $10,000 a year of income, which is what the average business school person graduated with when I was looking at business school. And I was like, I think I could get to 10 grand a month if I had two years to work and didn't spend $180,000 and I took that money and just put it into a business. Now you're like, well, you didn't even have $180,000. You're damn right I didn't. I was able to save up $50,000 and I was like, I think…
Escúchalo en el minuto 18:34
Estrategia y decisiones de negocioSeparar ingreso activo de pasivo es una falsa dicotomía: todo el dinero se gana mientras pasa el tiempo, así que cada persona en el planeta tiene un dólares por hora. La pregunta útil no es si algo es pasivo, sino qué retorno da por hora invertida.
Number one, passive income is a lie. If you think about how money is made, you make money during time because every minute we're alive, a minute passes, time passes, and we make money over that time period, which means every single person on planet earth has a dollars per hour that they make. And so it's not that passive income doesn't exist just as much as active income doesn't exist. It's a spectrum where it's how active is it or how passive is the activity that I'm doing relative to the time that I'm investing. And so I would eliminate active versus passive and simply say, what is my…
Escúchalo en el minuto 0:14
Cien mil dolares al ano es la cifra mas dificil de ganar
Estrategia y decisiones de negocioGanar cien mil dolares al ano es el monto mas dificil porque para la mayoria asume que cambiaras tu tiempo por un sueldo o una tarifa por hora, asi que tienes que gastar todo tu tiempo para conseguirlo. La cifra es baja pero el metodo que implica no escala.
a hundred thousand dollars per year is the hardest amount of money to make is because it assumes for most people that they will trade their time in terms of hourly wages or salary and traditional work in order to get it. And so they have to spend all of their time in order to make the hundred thousand dollars. But if I said make a million or even 10 million before the world explodes, you would know
Escúchalo en el minuto 41:02
El dinero es tiempo embotellado, ni bueno ni malo
Estrategia y decisiones de negocioEl dinero no es moralmente bueno ni malo: es energia potencial, tiempo embotellado. Ese tiempo embotellado puede construir bombas o construir hospitales, pozos de agua, escuelas y videos que educan. El juicio moral esta en el uso, no en la acumulacion.
And so there's this huge, terrible paradigm in society that money is somehow good or bad. It is just potential energy. It's just bottled time. And that bottled time can build bombs. That bottled time can build hospitals. It can build wells and build schools. It can make YouTube videos
Escúchalo en el minuto 42:37
La cita biblica sobre el dinero esta mal traducida en las dos versiones populares
Estrategia y decisiones de negocioLa frase de 1 Timoteo 6:10 no dice que el dinero sea la raiz de todos los males, ni siquiera se queda en que lo sea el amor al dinero: cuatro de las cinco traducciones dicen que el amor al dinero es la raiz de toda clase de males. Es decir, si deseas dinero por encima de todo lo demas, cometeras otras faltas para conseguirlo; el dinero es solo un camino con alta probabilidad de llevarte a actuar sin etica.
to love money. You want to learn to love making money. So there's two misconceptions and then one truth around this. The first misconception is money is the root of all evil. And then that obviously is a quote from the Bible, 1 Timothy 6.10. The 201 version, someone says, no, it's not money that's the root of all evil. It's the love of money. That's the root of all evil, but that's just the 201 version. The actual translation, there's five translations for it. And four of the five are the love of money is the root of all kinds of evil. Meaning if you desire money more than anything else, then…
Escúchalo en el minuto 41:42
Estrategia y decisiones de negocioLa distincion practica es no enamorarse del dinero sino del proceso de generarlo. Amar el resultado empuja a los atajos; amar el oficio de producirlo es lo que sostiene la carrera.
If you start solving for the skills required to make a million or 10 million dollars, you don't want to love money. You want to learn to love making money. So there's two misconceptions and then one
Escúchalo en el minuto 41:34
El propio recorrido de Hormozi como foso imposible de copiar
Marca y posicionamientoPara replicar lo que el hace, alguien tendria que haber vivido su vida: competir en fitness, tener muchos gimnasios, hacer turnarounds por todo el pais, montar un negocio de licencias, uno de suplementos, uno de comida preparada, una empresa de software, salir de dos de ellos y despues arrancar un private equity. El tiempo vivido se convierte en la ventaja competitiva y en el foso que nadie puede erosionar.
could do, they would have to have lived my life. And so your life and the time you spend becomes your competitive advantage. It becomes your asset. It becomes the moat that other people can't chip into. They'd have to go through being a competitive fitness person and then go through owning lots of gyms and then go through doing turnarounds across the country and then go through doing a licensing business and then go through making a supplement business and then go through launching a meal prep business and then also starting a software company and then going through an exit for both and then…
Escúchalo en el minuto 44:40
Tener miedo a ganar dinero es tener miedo a tener poder
Estrategia y decisiones de negocioSi te da miedo hacer dinero, en realidad te da miedo tener poder, y quiza deberia si crees que lo usarias mal. Pero si de verdad quieres ayudar al mundo, el dinero solo amplifica esa capacidad, y si esa mision es tuya, tu deber es sacar del camino todo lo que te lo impida.
that educate. And so the idea that you're afraid to make money means that you're afraid of having power. And maybe you should be afraid of having power because maybe you'd misuse it. But if you do want to help the world, then all it's going to do is amplify your ability to do that. And if you have that mission on your heart or in your mind, then it's your duty to remove everything else in your
Escúchalo en el minuto 42:55
Hormozi perdio todo su dinero dos veces
Estrategia y decisiones de negocioPresenta todo el contenido como la manera de evitar perder todo tu dinero dos veces, como le paso a el. Las reglas que enumera salen de haberse quebrado dos veces, no de la teoria.
hopefully it helps you avoid losing all your money twice like I did, I have a video on leverage and wealth
Escúchalo en el minuto 45:32
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