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The 13 Tools Every Digital Marketer Cannot Live Without | Perpetual Traffic EP 562
14 ideas de marketing sacadas de «The 13 Tools Every Digital Marketer Cannot Live Without | Perpetual Traffic EP 562», de Perpetual Traffic. Sobre todo de…
- 14 ideas despiezadas
- Fuente Perpetual Traffic
- Dura 38 min
- Publicada en 2024
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Disimular imperfecciones de avatares de IA ubicándolos en una esquina de la pantalla
Estrategia de contenidosAl producir videos generados con avatares de IA, conviene colocar al presentador digital en un recuadro pequeño en una esquina de la pantalla en lugar de mostrarlo a pantalla completa, ya que esto oculta artefactos visuales y movimientos poco naturales de la boca.
it got a lot better so if you've seen the old videos where it just looks kind of wonky and people's mouths look like they're moving in weird ways like it's gotten so much better especially if you use the small avatar on the corner of the screen and you don't go full screen
Escúchalo en el minuto 22:44
Uso de encuestas de atribución post-compra para identificar fuentes de tráfico reales
Medición y experimentosImplementar encuestas directas preguntando «¿Dónde nos conociste por primera vez?» aporta información direccional clave sobre el origen de las ventas y el tráfico, complementando las limitaciones de las herramientas de atribución y analítica digital de terceros.
this on a regular basis and it's usually like where did you first hear about us but then it's also it can be you can customize it in any sort of way that you want whatever your objective is but it really does help with knowing where business is coming from obviously we've got third party tracking tools we've got next show here but very very helpful in being directional as to where your traffic's coming from you use a
Escúchalo en el minuto 10:02
Extracción automatizada con IA de momentos clave para videos cortos
Estrategia de contenidosPara acelerar la producción de videos cortos (Reels, TikTok, Shorts), es posible utilizar herramientas de IA que analizan grabaciones largas o presentaciones e identifican automáticamente los fragmentos con mayor gancho y relevancia narrativa.
getting better and better using AI in order to create short form videos this is one that was mentioned the driven Mastermind is opus.one short you know a lot of people because it's such a great tool chops up a lot of the stuff that we do here they're super relevant it actually Cho for you that's the craziest part it chooses the clip for you which is crazy so it knows which part it's really good at doing this yeah it like kind of figures out where the point is yeah you know so if you've got a 30 minute clip you could get you know it's like oh here's a good little 7 seconds and here's a good…
Escúchalo en el minuto 26:16
Requisito de agregadores aprobados para mostrar reseñas en Google Ads
Canales de adquisiciónPara mostrar calificaciones de vendedor (seller ratings) y reseñas en los anuncios de Google Ads, no es posible subir testimonios por cuenta propia; se requiere un agregador de reseñas aprobado con integración directa a la API de Google.
that not all reviews can be used Google doesn't let you use any reviews in the feed you have to have an approved feed that has an integration with Google's API um and it does a lot it does seller ratings product reviews video reviews
Escúchalo en el minuto 11:17
La regla 7-11-4 para generar familiaridad y confianza de marca
Marca y posicionamientoSegún la regla 7-11-4 identificada por Google, un cliente potencial necesita consumir 7 horas de contenido en 11 momentos o puntos de contacto distintos a través de 4 plataformas o ubicaciones diferentes antes de sentir familiaridad y confianza hacia una marca.
rule that Google identified after analyzing online engagement Behavior and the 7-Eleven four rule says that somebody has to engage with seven hours of your content across 11 different moments in four locations so seven hours 11 different points four locations and they need to do that before they feel familiar with you as a brand it's not even before they're willing to buy right it's like before I trust you I need to hit 7-Eleven 4 well four here is what I want
Escúchalo en el minuto 35:07
Implementar encuestas post-compra para resolver los vacíos de atribución publicitaria
Medición y experimentosPreguntar directamente a los clientes tras comprar de dónde conocieron la marca permite resolver la falta de atribución precisa en publicidad pagada; aunque exista sesgo de reciente, este juega a favor porque revela el punto de contacto que dejó la mayor impresión.
learned uh post purchase survey vendor just a missed opportunity but it's also a solve for the biggest problem that we have in the world of paid advertising attribution if you want to know where people came from ask them now that's not recency bias built into the system but even that recency bias I think works in you're getting the one that made the most that made the biggest impression no pun intended so I think that uh postp purchase surveys are absolutely critical from you the little hinge that swings the big door there's no work involved in know you're embedding a little code and then you…
Escúchalo en el minuto 8:37
Marca y posicionamientoAl comercializar un software o producto con múltiples herramientas, la estrategia más efectiva consiste en enfocar el marketing en una sola funcionalidad gancho ('lead-in') clara y sencilla, en lugar de intentar promocionar todas las características a la vez; una vez captado el usuario, este descubrirá el valor del resto del ecosistema.
about some of these SAS products that have multiple features is you know this is for anybody in the SAS space the real key is find that one lead in and Market that stop marketing the and just find the lead in so the lead in for us on Metro cool and I think this lead in for everybody is the social scheduling but once you're inside of it you realize like oh my goodness gracious
Escúchalo en el minuto 16:02
Reutilizar contenido en múltiples canales para ampliar alcance y reforzar el mensaje
Estrategia de contenidosPublicar y reutilizar un mismo contenido en distintas plataformas, incluso si no está perfectamente adaptado a cada formato, permite captar nueva audiencia y reforzar el impacto en los usuarios actuales, ya que la mayoría de las personas suele interactuar fuertemente con un canal principal y consumir otro de manera secundaria.
if you're creating a piece of content and you're only using it in one medium you're missing out even if it's not perfect for other mediums you might as well give people the opportunity to see it because folks tend to be more or less you there's data to support this is everybody has two social profiles two social channels that they watch one that they engage in actively and heavily and one that's kind of on the periphery so you go to Tik Tok giving yourself the opportunity to repurpose content make sure that you're going to hit not just double the number of people but also reinforce the people…
Escúchalo en el minuto 0:00
Estrategia de contenidosPara cubrir múltiples plataformas sin multiplicar el esfuerzo creativo, produce una pieza de contenido principal y apóyate en herramientas de automatización y asistentes virtuales para remasterizarla y sindicarla en distintos canales.
to key in on you have to produce if your if your channel specific with your content and you're only you know for the out on the podcast you're not giving people the opportunity to engage with you across additional locations and an application like repurpose doio it does otherwise um and and kind of remaster your content for different locations I posting a a lot and doing something once and then using these tools to replicate it and Syndicate it because you never leads in most cases is really is top of funnel through uh through content and through content Al distribution as well owner to be…
Escúchalo en el minuto 35:36
Personalizar y traducir videos a escala usando clonación de voz y avatares de IA
Retención y relación con el clienteEs posible automatizar la bienvenida y el onboarding enviando videos personalizados a cada cliente en su propio idioma o insertando dinámicamente su nombre de pila mediante herramientas de avatarización y clonación de voz sin necesidad de grabar cada toma manualmente.
manifestations and then hey Jen can basically take you and make you say anything it wants you to say it can even change languages so like all of a sudden you're speaking fluent Spanish or Portuguese or Russian or whatever um yep and it does it at scale so you know you could pipe in a bunch of different whatever you wanted scripts or you know if you wanted to send an introduction video to every customer on your list um hey Jen could change the first name spoken like those types of things uh
Escúchalo en el minuto 22:09
Ubicación de encuestas y captura de reseñas al final de la secuencia de upsells
ConversiónEn comercio electrónico, las solicitudes de reseñas o encuestas deben posicionarse al final de todos los upsells post-compra para no interrumpir la experiencia de compra ni frenar las conversiones de productos adicionales.
especially I mean for e-commerce stores like you should be doing it because it's easy it's at the end of like all your upsells you're not disrupting the flow
Escúchalo en el minuto 13:00
Uso de datos de Amazon para análisis competitivo y de cliente en e-commerce
Investigación de mercado y clienteLos negocios de comercio electrónico pueden utilizar herramientas de analítica basadas en datos de Amazon para investigar a su cliente ideal, analizar a la competencia y detectar oportunidades y márgenes de producto, incluso si operan en canales propios fuera del marketplace.
use Amazon as a channel this is a tremendous tool to do all your avatar research and research the competition well I think this would apply Beyond just Amazon sellers too if you're in Ecom period Amazon is the world's marketplace right now and so I think this could teach you a lot about competitive analysis you know where the margin is what opportunities exist it draws from Amazon data but I think the Learning lesson goes further than just
Escúchalo en el minuto 25:12
Transformar artículos de blog en lead magnets descargables para la fase de captación
ConversiónReutilizar contenidos y publicaciones de blog existentes para maquetarlos como ebooks o guías descargables permite crear imanes de prospectos (lead magnets) de forma rápida y efectiva, facilitando la conversión en la fase de consideración sin necesidad de redactar material nuevo desde cero.
it's just one of the best ways to take a blog post that you create and turn it into an ebook or a lead magnet and and it perfectly formats it it formats all the images for you formats it in the of the best tools that we recommend when people are really struggling to create lead magnets but maybe have good content they just haven't done anything on the opt-in side and the consideration phase of of conversion so it's a tool that we
Escúchalo en el minuto 33:07
Distribución multicanal ante el patrón de consumo en dos redes sociales
Estrategia de contenidosLos usuarios tienden a concentrar su actividad digital principalmente en dos plataformas (una de uso intensivo y prioritario, y otra secundaria o periférica). Reutilizar y adaptar el contenido entre múltiples plataformas resulta indispensable no solo para captar a quienes usan canales distintos, sino para reforzar la frecuencia de impacto en quienes interactúan en ambos.
thing is if you're creating a piece of content and you're only using it in one medium you're missing out even if it's not perfect for other mediums you might as well give people the opportunity to see it because folks tend to be more or less Channel specific my experience with people and this is anecdotal but I bet you there's data to support this is everybody has two social profiles two social channels that they watch one that they engage in actively and heavily and one that's kind of on the periphery so yourself the opportunity to repurpose content make sure that you're going to hit not…
Escúchalo en el minuto 34:08
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