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Win the Day, Win the Week, Win Your Life: Mastering Prioritization for Big Goals | PT EP 583
16 ideas de marketing sacadas de «Win the Day, Win the Week, Win Your Life: Mastering Prioritization for Big Goals | PT EP 583», de Perpetual Traffic…
- 16 ideas despiezadas
- Fuente Perpetual Traffic
- Dura 54 min
- Publicada en 2024
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Estrategia y decisiones de negocioImprime tu calendario y clasifica cada reunión en positiva (genera dinero directamente), neutra (contribuye indirectamente a monetizar) o negativa (consume tiempo sin retorno) para calcular qué proporción de tu tiempo genera ingresos y eliminar los compromisos improductivos.
by the way go print out your calendar do here the thought proc process print out the way by a mentor and then put a dollar sign next to anything that's monetizable immediately monetizable like that meeting made you money put a dollar sign next to it and then figure out the ratio how much of your time is spent making money versus how much your time is spent doing something else and if you but don't directly monetize you can make those neutral so you have positive meetings dollar sign neutral meetings and then what are your negative meetings they cost you time they make you no money all of that…
Escúchalo en el minuto 41:50
Adquisición de negocios y talento basada en aliviar la carga de gestión a especialistas del oficio
Estrategia y decisiones de negocioLos fundadores de agencias y microempresas que destacan por su habilidad técnica (como compra de medios, CRO o redacción) pero se sienten frustrados por la gestión empresarial (ventas, facturación, RRHH) son objetivos ideales de adquisición o fichajes de liderazgo intraemprendedor: integrarlos permite aprovechar su talento técnico mientras la empresa matriz asume la estructura operativa.
like we're we have been doing a fair amount of Acquisitions recently there's a lot of people that don't really want to be entrepreneurs but want to do the thing that they really love to do yeah and that I mean those are great acquisition targets for us because we want the their skill but hey I'll run the business I'll be the CEO I'll handle all the other stuff we'll handle the sales we'll handle the marketing we'll handle all the billing we'll handle all the you know the people issues the HR all that stuff like I just want to they want 100% and we've done this with I would say half of my…
Escúchalo en el minuto 46:03
Estrategia y decisiones de negocioDespertar temprano antes de que comiencen las interrupciones externas permite dedicar las horas de mayor energía a actividades clave y asumir una postura proactiva frente a la jornada, en lugar de empezar con prisas y en modo reactivo.
every morning that I think is the Cornerstone habit uh I wake up at four but dude I like it because my first few hours of the day first of all it's when and nobody else is awake nobody's going to bug you and so whatever it is that know it's just like I've I've dictated the direction and the temperature of my day and um you you start out in the driver's seat as as opposed to rolling out of bed right when the alarm goes off then you're just constantly feel like you're behind so I think waking up is
Escúchalo en el minuto 22:34
Estrategia y decisiones de negocioAlcanzar estabilidad financiera o vender una empresa elimina la presión cotidiana que antes impulsaba la acción, lo que suele derivar en vacío, depresión o autosabotaje. Para evitarlo y mantener la motivación por crear, es necesario redefinir conscientemente un nuevo estándar de exigencia (resetear dónde está el cero) que reactive el desafío y la búsqueda de nuevos objetivos significativos.
actually not having to worry about money is a dangerous place to be because when helps Galvanize you to action and it when that pressure goes away um what I've seen in a lot of people is they get really depressed yeah they've subconsciously put themselves in a position to where they can go back to I think the way to do that because I've reset where your zero is so the pressure is replicated in a way that continues to press you forward towards all those things but you also want to contribute and you want to create and you want to do something meaningful and
Escúchalo en el minuto 12:16
Estrategia y decisiones de negocioLas rutinas matutinas sobrecargadas de varias horas pueden convertirse en una trampa que consume la mañana sin haber producido nada; es más eficaz mantener una preparación breve orientada únicamente a recargar energía, clarificar prioridades y pasar de inmediato a la ejecución.
hour maybe you know but that's productivity trying to get yourself ready for the day but also prioritizing disparaging people who do a 4-Hour routine in the morning I'm not or 3 find that doesn't work for me because I used to do it and it's like by the time I finished the routine it was like 11 o'clock in the morning I'm like I haven't gotten anything done yet so I'm almost the anti- routine routine person has it's okay it's okay because the most important thing is that you get to work and you start prioritizing on the most
Escúchalo en el minuto 38:38
Estrategia y decisiones de negocioLlevar un diario regular permite estructurar el pensamiento y comprender mejor las emociones mediante un autointerrogatorio socrático, desbloqueando ideas y reflexiones que no surgirían de otra manera.
I'm getting ideas that I wouldn't have had except that I'm journaling and I Journal a lot just about like what's going on and I've noticed that as I write I think and if I really want to understand the things that I'm feeling the best way to do that is to write them out and then just you know get very Socratic with myself the thing that I'm
Escúchalo en el minuto 25:07
Estrategia y decisiones de negocioAplica el principio de «pagarte a ti mismo primero» a tu tiempo reservando las primeras dos horas del día sin interrupciones para diseñar sistemas y automatizaciones que reemplacen las tareas manuales que tú o tu equipo realizan a diario.
you pay yourself first which is a mantra I think that's true with time and for entrepreneurs it's especially true with time because you're the most important yourself I like two hours I like two hour blocks because I've noticed that if I'm really going to create something that's functional I need about two hours to get it done of uninterrupted time and the very first thing you should be doing every day is creating and you should be creating something in your business that replicates the processes that you're currently doing manually or the processes that your team is currently
Escúchalo en el minuto 42:41
El sesgo de atribución en los rituales matutinos de éxito
Estrategia y decisiones de negocioExiste un sesgo común donde los fundadores adoptan rutinas complejas (madrugar a las 4 a. m., baños de hielo, sauna) una vez que ya tienen éxito y tiempo libre, atribuyendo erróneamente su logro a estos hábitos en lugar de a los años previos de trabajo arduo e intensivo que realmente construyeron la empresa.
sees this kind of cliche sequence of events where you know dud or dudette works really hard does the 8 hour a week grind gets successful because they're successful they have time because they're time they start doing things like you know waking up early doing a cold plunge doing the sauna journaling whatever and then they start attributing that to their success and I did exactly that I went off the rails with my morning routine and then I started telling everybody like oh well all you got to do is wake up at 4 o'clock in the morning and do a cold plunge and then I realize like no the last 20…
Escúchalo en el minuto 19:24
Estrategia y decisiones de negocioLa práctica constante de escribir un diario (journaling) despeja el pensamiento y actúa como un catalizador natural para desbloquear ideas creativas y soluciones a problemas que de otro modo pasarían desapercibidas.
Journal um I love journaling I love journaling for the moment it clears my thoughts and then I love looking back on off at myself because I'd be journaling and then I'd have these ideas is that I'd have to like oh go take a note go was just recently that I realized That's The Power of it like as I'm journaling
Escúchalo en el minuto 24:43
Alinear la visión y prioridades operativas diarias mediante una reunión matutina con el COO
Estrategia y decisiones de negocioRealizar una sesión breve o debriefing a primera hora del día entre el fundador y el director de operaciones (COO) permite calibrar el enfoque diario, asegurar que las prioridades estén alineadas con la visión global y arrancar la jornada con claridad ejecutiva.
there is that then the first meeting I have is I do a one-on-one with my coo so my coo and I uh it can be 15 minutes can be two hours but whatever is going on it's like we debrief and make sure that we're fully aligned with the vision I typically will do that in the first hour important things that meeting with my coo helps me prioritize my focus for that day and he and I are extremely
Escúchalo en el minuto 37:25
Enfocarse en el progreso incremental diario en lugar de obsesionarse con la meta final
Estrategia y decisiones de negocioAvanzar mediante pequeños pasos consistentes cada día permite recorrer un camino largo y alcanzar metas sin caer en el vacío emocional que suele generar fijar el resultado final como el único propósito.
make progress every day and that's all it was about was just making a little bit of an incremental step every single day and as long as you can do that you will ultimately go far on the journey you'll achieve the goal but I don't think that setting the goal as the end result of your life is a worthwhile objective because you'll often times get there and you'll feel empty
Escúchalo en el minuto 0:05
Oferta y precioUn servicio con un margen de apenas el 2% ($3 de ganancia sobre $150 al mes) puede mantenerse en el catálogo si funciona como oferta fundacional indispensable para vender otros servicios de mayor rentabilidad.
that one of my most important Services I make 2% margin on I make $3 a month on $150 service and it's the most prolific agency now I'm going to keep it because it's also foundational but I make zero money and so if it wasn't foundational to other services then that's the type
Escúchalo en el minuto 40:31
Acumulación de volumen y repeticiones al inicio de la carrera
Estrategia y decisiones de negocioEn las etapas tempranas de un emprendedor o ejecutivo no hay sustituto para invertir un gran volumen de horas de trabajo y repeticiones prácticas, proceso indispensable para descubrir qué estrategias funcionan y cuáles no.
so if you're a young entrepreneur a young executive there's no replacement for just putting your nose down and doing the work and I did it I did it for it wasn't all productive but that's the hard part is trying to figure out what works and what doesn't um and you need a lot of B bats you know I think that fundamentally I think it's really sound you just need to you just need to put
Escúchalo en el minuto 20:09
Estrategia y decisiones de negocioAlcanzar un objetivo financiero perseguido durante años suele generar una sensación de vacío si se percibe como la meta final. La motivación y el propósito sostenible de un negocio provienen del disfrute del proceso y del progreso diario, utilizando las metas únicamente como hitos de referencia para el siguiente nivel.
figure that I wanted to hit and I wanted to hit it for like 10 years and I finally hit that and and I was day he's like Dad why are you so down he's like you ever accomplished everything you ever thought that you could accomplish in your life and then it just isn't enough and of course at set like a goal and think like that's the end result what I've figured out it's not the goal it's the journey it's the pursuit itself if you're not excited achieve the goal but I don't think that setting the goal as the end result of your life is a worthwhile objective because you'll oftentimes get there and…
Escúchalo en el minuto 15:20
El podcast como canal de influencia 'uno a muchos' frente a la captación directa inmediata
Estrategia de contenidosAunque canales de contenido de largo formato como los podcasts pueden no ser la vía más rápida para generar un flujo inmediato de clientes potenciales, ofrecen una de las mayores relaciones de impacto e influencia sobre la audiencia al operar bajo una dinámica de comunicación de uno a muchos.
way and you know the podcast again using that as an example neither of us are really getting paid to be here you know I don't even think that the lead flow is there are probably better uses for your time Ralph where you'd get more customers but in terms of bang for your buck as far as influencing people I don't know that there's a better you know to use Jason flin's term one to many you know is a podcast Channel or a social media channel or whatever so I
Escúchalo en el minuto 29:07
Estrategia y decisiones de negocioPara salir de la trampa del trabajo diario o de una jornada laboral agotadora, es imprescindible reservar tiempo para crear proyectos o activos propios; la mera ejecución de tareas cotidianas no permite escalar ni lograr independencia.
do when I was in that spot I did create you had to that's way get out of that spot it to get out of that spot you've got to create to get beyond what you're doing the dayto day you do do have to create you don't get out of the Rat Race unless you create something that gets you out of the Rat Race All right so for
Escúchalo en el minuto 31:14
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