El mix de medios debe equilibrar el alcance masivo con la precisión medible de lo digital

making but I think it's in a lot of the things in the media mix it's not a zero sum game you have if if I'm a marketer I need to understand how to how to enrich my medium mix as much as possible find my audiences expand those audience efficiently but also ensure there's a balance of quality and that's where

How to Use TikTok Ads The Right Way to Grow Your Business | Perpetual Traffic EP 627 · 2024 · comprobar

we used to do a lot more sponsorship you know we used if we had 10 billion dollars to spend on marketing we used to spend a lot more on sponsorships and we're really moving away from that we're moving directly to digital social than their small business really valued what i what the industry calls reach right like hey if we run commercials if we run those billboards that will work and it's i almost live in this bizarro world because together which is really winning on relevance which actually then makes people buy when you do i mean we would liken this to say well if we were a large uh…

VaynerX Presents: Marketing for the Now Episode 23 with Gary Vaynerchuk · 2021 · comprobar

every day there's really a dichotomy there's two things on one hand if you're big on linear television you've got to think about linear TV reach extension so it's effectively a math problem how do you replace the eyeballs that are dropping as linear ratings fall and how do you get them back in streaming in a world of constrained Supply a and then B and what's fascinating kind of where you campaign a big marketer maybe a big marketer and portfolio has a small budget that brand that was only in Social only in search only in YouTube they can now compliment they can be on television Coast to…

VaynerX Presents: Marketing for the Now Episode 37 · 2022 · comprobar

instead of just being like Oh NFL like this is going to be well watched by men in their 20s and 30s and they're going to love this like I think linear TV and those pieces are amazing for social proof um was just talking about this with somebody else where it's like being on an NFL spot I've never gotten so many texts like everybody is just like yo like I didn't know you guys were this legit and that's kind of that word of mouth thing like somebody's like oh I saw you on the NFL like that's a real company whereas with CTV like you don't always get that but you could appear absolutely anywhere…

Ep 410: HexClad's Head of Advertising, Cam Bush Talks Omnichannel Strategy for Nine Figure Scale · 2024 · comprobar