El contenido creativo actúa como el verdadero filtro de segmentación en Meta Ads

page yeah at Broad targeting I can retarget somebody you from me you with broad targeting would effectively be able to retarget that person that left my store because Facebook knows every time I show somebody an ad about red sneakers they're interested you can make the s whatever everyone that I got was broad I because broad is doing retargeting anyway who's the person most likely to buy well probably somebody that just abandoned card on my site yesterday yeah

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website. Do you let Facebook figure that out? Yeah. You know who's not going to see my ad for some brakes for a Porsche? If your ad only appeals to a small group of people, those are the only people that are going to see your ad because Facebook is trying to give people positive user experience on the And if your ad is a liability to their experience, they're not going to see it. But if your ad means something to them, they will see it. Ads do the targeting. Creative does the targeting. If you're still using audiences, wake up. It is not 2017

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language now that being said 1865 all genders what detail Target me to use absolutely none ads do the targeting now this is sadly still up for debate which is wild because it's been the truth for over half a decade now but when you use something like a lookalike let's say it's a 1% lookalike that's actually a 99% exclusion of all of the people that we're not going to pay extra to use that data to then exclude the vast majority of people we're also not going to use interest groups cuz remember interest groups as a technology were effectively massive outcry an interest group doesn't mean you're…

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I mean, we've said it a million times on this show, but creative is, is the targeting right now. It's everything. It's everything aside from just targeting itself. I mean, I have to assume all the examples that we're using here, we're probably talking about no targeting whatsoever, maybe a little demographic age stuff, but yeah. And like I said, I think this is the biggest breakthrough that I've seen on the Meta platform since ads in the newsfeed and targeting way back when, which is the complete opposite of what it is now. It's basically, it's no targeting.

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you don't think that go broad so leave the the platform do what he wants it's the better choice but if you leave if you leave the platform do what it wants with a good message so you deliver but I I decide what it's the best choice to deliver I think it's the perfect match no to be the the perfect partner and also it's the essence of the estimated action rate no is something that Facebook says to

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