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El tráfico con intención de compra requiere embudos más simples y directos que el de interrupción

A diferencia del marketing de interrupción que exige embudos largos y mayor persuasión para convencer al usuario, el tráfico con alta intención activa de compra convierte con estructuras simples y directas centradas en una oferta clara y el precio adecuado. Por este motivo, al comercializar productos con demanda preexistente conviene priorizar la captación en la parte baja del embudo antes de invertir en generar concienciación. Esta base del embudo se estructura entre el marketing de intención (como búsquedas de pago y marketplaces) y el marketing de inventario a través de canales propios como email, SMS o comunidades.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 3 intervenciones distintas de Perpetual Traffic y Professor Charley T. Son 3 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

Now, that marketing funnel, the step above your website is what we call inventory marketing. This is email, SMS, people in your Slack group or Discord community, people on your broadcast channels for Instagram. Folks who have opted in to seeing your messaging. Above that, we have intent-based marketing. This is PPC. This is search and This is search and Amazon, stuff like that. The purpose of

3 Steps to Meta Ad Scaling Success · 2025 · comprobar

could it could the argument be made that more intent based marketing more intent based advertising doesn't necessarily need a funnel all you need to do is have an offer and a price point to get the conversion through Google search through our advertising that we run is non-intent based I mean we obviously we but most of it really is Interruption marketing so from our perspective we look at it one of two ways either we have an incredibly great asset that convinces them very handily before they even make do the click which is you know the offer is so low priced there isn't a whole lot of…

Ep. 319: Sales Funnels - Do We Need Them or Not? · 2023 · comprobar

the intent based or the non-intent pace non-intent based advertising platforms entirely it's intent based versus interrupter marketing intent-based seems to need Less in the way of funnels and interrupted marketing seems to need more in the wave funnels most of the

Ep. 319: Sales Funnels - Do We Need Them or Not? · 2023 · comprobar

I always like the bottom up funnel, like three years ago is a bottom up funnel strategy where I said, start with people who are going to buy. If you have something that people are going to buy, like an established in stream shoes, t-shirt hats, whatever it is, those people that want that now start there and then work. Work your way up. So don't try to figure out how to get people interested when they are ready to buy from you. There are already people ready to buy from you. Work your way up. Catch the low hanging fruit first before you go to the top of the

How Meta Ads Are Changing Forever: Advantage+ & cAPI Subterfuge REVEALED! · 2025 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

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