Los proveedores de correo determinan la entregabilidad y el rastreo según la estructura de los enlaces y el engagement

you're doing email or SMS tracking you basically need to use redirect links to bounce to a server that will will then to wherever you're going to have your collect and push those where they need to go but a redirect link will work process to add in is to go create that link as a unique Link in in a in a shortened link and you'll have and then you'll have first The Click will be tracked and then you based on which you know redirect you pick you can push your UTM or IDs or whatever to wherever it needs to go and apple will just see this shortened about it then you can keep all your normal…

How to Hack the iOS 17 Tracking Parameters with Scott Desgrosseilliers | Perpetual Traffic EP 529 · 2023 · comprobar

generally if I'm using Messenger for example so if I'm using Messenger SMS I have email sequences all really need to do now is just if I just have those bare links or I have links with UTM on them is swap the swap out the redirect the UTM to uh redirect link like bitly in the emails themselves and use that link instead and then that gets around this issue is what you're saying yes create a bitly link or similar put your UTM on the post redirect and make sure you checkbox different settings that say parameters pass through to landing phrase it because then they'll actually see you're at your…

How to Hack the iOS 17 Tracking Parameters with Scott Desgrosseilliers | Perpetual Traffic EP 529 · 2023 · comprobar

that would indicate that if Gmail saw, hey, like are they are they sending a sample a small sample and they see is there engagement and if that small sample does well, they'll send and and reach that longer back group. And let me ask another way. >> Oh, I see what you mean. What would what would cause it to not just go to spam if they're already past that period of time? >> That's tricky. It's a deep question. >> Yeah, this is like how to this is how to inbox.

Ep 58: Email Deliverability, Explained — with Benny Rubin of Senders.co (Part 1) · 2025 · comprobar

that email is it's all about ratios. It's all about ratios. If I send five emails and three people open it, they're all from the same domain, they're pretty much all from the same IP address roughly. They basically say the same thing. The internet that receives emails and delivers them is Google and Microsoft. There are other players, but largely it's Google and Microsoft. They're doing a little calculation. Hey, three out of five of the emails that went were open or three out of five of the emails that went someone clicked on it. I see it. If three out of five of those emails are marked as…

Ep 58: Email Deliverability, Explained — with Benny Rubin of Senders.co (Part 1) · 2025 · comprobar

I think what's happening is they want line of sight to the link to the site that it's aimed at. So they want resol, they want those to resolve each other. So if you say 40% off blouses and that link goes to a site that has blouses on it, that satisfy them. If it goes through two redirects where they can't see what's on the other side and a bunch of stuff loads in between, they look a scance at it. That's why they don't really like things like bit.ly or things like that because it is a redirect. Now, in co in email land, there are redirects that make sense and don't matter and UTM parameters…

Ep 58: Email Deliverability, Explained — with Benny Rubin of Senders.co (Part 1) · 2025 · comprobar

look the amount of time where where we find Gmail will email someone if they haven't engaged in a certain number of days they'll just suddenly you know open rate just drops you know and everything's going to spam. So there's like a there seems to be a time frame where afterwards Gmail's like it's been too long since this person's engaged we're not going to inbox it. And that we saw that tighten up after all the changes in 2024. So you just said, "Hey, we're going to send this CEO email and it's going to get that further reach back open." So if it did get that further if that further group did…

Ep 58: Email Deliverability, Explained — with Benny Rubin of Senders.co (Part 1) · 2025 · comprobar