Las campañas de búsqueda sustituyen las listas de palabras clave por la intención del usuario y la automatización

word that is Broad has less to do with the keyword language itself and more to do with where a person is at in their Journey you can type in a keyword that terms and Google's like we know this is your seventh time that you've been looking for this we think you're going to convert and it doesn't matter what that keyword is they're going to show your ad that's why Google recommends broad match only with smart bitting so because broad match is not about the keyword anymore so that's what's happening is Google is pushing you in front of them at the point in the journey that you need to meet them…

How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran | PT EP 543 · 2023 · comprobar

started my the main question I kind of get asked when how do I set campaigns structure up is do I do it by location or by keywords naturally I'm going to say location simply because it gives you the control to to optimize campaigns to assign budget to campaigns where you're finding higher stock high performance and um also where you're seeing highest demand so if you're a service-based business and you have multiple stores and you've got higher capacity in some stores then you can obviously allocate more budget there um if you are an e-commerce retailer with multiple outlets and you've got…

PPC Zone September 2024 "Activate Google Ads Advanced Mode" | Sponsored by Optmyzr · 2024 · comprobar

outcome. I will say there are like a few cool things that AI Max does that broad match DSAP Max don't. Search term reporting I mentioned earlier. There's also this feature coming with AI Max where you'll be able to do not ad group level location targeting, but ad group level location intent. So for example, you could be targeting the whole United States with hotel ads, but have one ad group where you want the focus to be on like Los Angeles hotels. Instead of having to adjust all your keywords to say, you know, Los Angeles hotels, we're going to stay in Los Angeles, Los Angeles Airbnbs. You…

AI Max, Broad Match and the Keywordless Future of Google Ads [Inside Google Ads Episode 79] · 2025 · comprobar

Absolutely. So the product we now know as AI Max was called Search Max when it was in closed beta. And a couple months before AI Max was announced, there were a lot of rumors going around about what Search Max was. And people were posting about Search Max and getting a ton of attention for it. And then people were using ChatGPT to write posts about Search Max. It was just blatantly made up stuff. And it really frustrated me as someone who likes to share facts online, because at that point, unless you were in the closed beta and under NDA, you didn't know what Search Max was. And yet everyone…

AI Max, Broad Match and the Keywordless Future of Google Ads [Inside Google Ads Episode 79] · 2025 · comprobar

And second, we just launched AI Max for search campaigns. It's the newest member of the pack built specifically for the evolving search landscape. Let's switch gears and talk about search. Now, many of you want to run dedicated search campaigns, but you need all the latest AI features. And by now, it's clear marketers can't manually build campaigns or choose keyword lists anymore. I mean, how do you choose keywords for natural language? Or an image? Or a back-and-forth exchange? And that's why we built AI Max for search campaigns. AI Max learns from your landing pages and ads and even your…

Google Marketing Live 2025 · 2025 · comprobar

Well, it's true that with many feature releases over the last couple of years, Google has given us less control, less transparency than we're used to. The theme that I've observed in 2025 from Google is that they're actually giving us more transparency and more control than we've seen before. For example, in demand gen campaigns, you now get channel performance reporting and the ability to change it. In performance maps campaigns, we're getting a search terms report and the ability to add negative keywords. And so with AI Max for Search campaigns, this is actually giving control because it's…

AI Max, Broad Match and the Keywordless Future of Google Ads [Inside Google Ads Episode 79] · 2025 · comprobar