Las grandes marcas protegen activamente la reputación de sus dominios e IPs para asegurar su entregabilidad

For probably for the brand awareness, I would make testing any email, you know, domain ever used to kind of interact or anyhow contact with customers uh mandatory. So basically, you know, we're not sending until we just test it. uh because you know trust me you know there are so many incidents that could affect your reputation if you know don't catch in time and nothing hurts your brand image like ending up you know in spam or even promotion if it's not by intent I think so the DTC podcast our um partner podcast I guess the parent podcast I work closely with the email team there they've got a…

Ep 30: Opens, Clicks & Privacy Myths: GlockApps CEO on the Truth About Email Metrics | TWBERP · 2025 · comprobar

or whatever. Often times you're in this sales process where we're pointing out what's wrong and it needs to be fixed and they're like well can we just fix that one time and then we pay you and then that's that. And at the end of the day, often times the thing that makes the large brand emails better, consistent over time is they have a dedicated team or eyeballs on their IP addresses, making sure they're happy and healthy, making sure the domains off blacklists all the time. And that really focus on the day-to-day health of their systems. And most brands who send through Clavio or send…

Ep 58: Email Deliverability, Explained — with Benny Rubin of Senders.co (Part 1) · 2025 · comprobar

>> but you think you would face an an easier uh engagement threshold to be inboxed as well because you're so established. Is that correct? Like they can get away with lower clickthrough rates and lower open rates and all that kind of stuff. >> Yeah, I think they can get away with a

Ep 58: Email Deliverability, Explained — with Benny Rubin of Senders.co (Part 1) · 2025 · comprobar