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Defeat The New Google AI Max Landing Page Doomsday with Val Riley
18 ideas de marketing sacadas de «Defeat The New Google AI Max Landing Page Doomsday with Val Riley», de Perpetual Traffic. Sobre todo de conversión…
- 18 ideas despiezadas
- Fuente Perpetual Traffic
- Dura 44 min
- Publicada en 2025
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La falta de congruencia en la landing page provoca penalizaciones y baneos en plataformas publicitarias
Canales de adquisiciónTanto Google como Meta penalizan o descartan anuncios con landing pages incongruentes o con mensajes no permitidos, reduciendo la cuota de impresiones o baneando cuentas completas (especialmente en nichos como suplementos y salud) para proteger la experiencia del usuario.
Google ain't going to show that ad. I'm sorry. It's like and they shouldn't because it's a bad experience. So this back out. And then the quality score just starts to drop. So if you think see that ads get rejected so often because the landing page is in congruent and we like from the meta side have to there's language on the landing page that makes the whole ad account get banned. talking to you health and wellness folks, especially you supplement people, we've had a great because of you. Therefore, I'm going to decrease your impression share or eliminate you from being seen at all. really…
Escúchalo en el minuto 10:47
La automatización publicitaria traslada el control del anunciante a la experiencia post-clic
ConversiónA medida que las plataformas publicitarias automatizan la creación de creativos y la configuración técnica mediante IA, las únicas variables que el anunciante puede controlar directamente son la oferta, el seguimiento y el destino del tráfico. Enviar visitas a páginas genéricas por comodidad en lugar de crear páginas de aterrizaje específicas y altamente relevantes para cada campaña perjudicará el rendimiento y las…
is that the warts are going to start showing if you don't have really great funnels per campaign or per ad. So you're going to run the risk of not being served. So I think every marketer think about every funnel they have. What does the ad look like? what does the landing page experience look like? What with AI Max, essentially, it's going to get even harder to get conversions if you don't have your funnels really tight and have a really get harder. The after the your after the click is going to matter more than ever. platforms are going to remove all the button pushing and the ad creation…
Escúchalo en el minuto 40:47
ConversiónEn lugar de enviar el tráfico de pago a páginas de producto estándar dentro de un catálogo saturado, es recomendable crear entre 5 y 10 páginas de aterrizaje específicas (PLP) para los productos con mejor rendimiento y enlazar los productos recomendados a otras PLP con la misma estructura, manteniendo al usuario dentro de un ecosistema cerrado.
build those landing pages, make them super specific, make them walled gardens, keep them within your ecosystem, get that conversion, and then yeah, maybe you got to build five or six landing pages. Don't send them to that product page on your website where you have a hundred or a thousand things. It's just a little too overwhelming. And hit. So, if you can keep them and make them move amongst pages within this little mini ecosystem you're created and going from this product landing page to a product display page. You're going from PLP to PLP to PLP in your you may also like versus PLP product…
Escúchalo en el minuto 30:08
ConversiónEn lugar de intentar crear páginas de aterrizaje personalizadas para todo el catálogo, se deben priorizar únicamente aquellos productos que cumplan tres filtros simultáneos: ser los más vendidos, tener el mayor margen de beneficio y contar con stock e inventario estable sin riesgo de rotura en la cadena de suministro.
this is not something that you need to do for a thousand SKs. Like if you have and I was just using this example before was about 30 SKs. We're like what's your bestselling product? Okay. With the highest profit margin that you don't have any sort of supply chain issues with like if we sell it out what are those three things and pick that. So
Escúchalo en el minuto 17:53
Uso de landing pages tipo 'jardín vallado' con cross-sell limitado para e-commerce
ConversiónEn lugar de enviar tráfico de pago a una tienda completa donde el usuario se satura de opciones y se distrae, crea landing pages dedicadas para tus 5 o 6 productos estrella de captación. Mantén al usuario dentro de un 'jardín vallado' donde el foco sea el producto principal y solo ofrezcas una sección curada de productos complementarios (cross-sells) con buen margen.
again with the you may also like so you don't lose folks if they you kind of put keep them in that walled garden, but you are giving them the freedom to select like, but I'm still not I'm not giving them the four course meal like we talked about. I'm not throwing them into a website where they might get distracted. They might see other things. They might feel overwhelmed and then all of a sudden they're not converting. They're, walled garden, but we're getting them to the point that we want to get them to. recommendation would be again like maybe you have five to six pages like this so that…
Escúchalo en el minuto 26:50
Retención y relación con el clienteAnte el encarecimiento de la adquisición pagada, la primera compra debe utilizarse para captar al cliente mientras que la rentabilidad real se logra elevando el valor medio del pedido (AOV) con ventas cruzadas y activando compras recurrentes mediante canales directos de bajo coste como SMS y correo electrónico.
those subsequent conversions once you have their email and you're doing a special. Once you have their text and their phone number and you can text them, those are the conversions that are the cheaper conversions. The second conversion, the third, the fourth, etc., then you put them in your referral program. Right now you're moving lots of units, but they're not as expensive as this click is going to be cuz listen, we all know these clicks are expensive. can, like I said, get that second, third, fourth sale by cheaper methods like SMS or email or you're running a flash sale or whatever, like…
Escúchalo en el minuto 30:17
Sustitución de páginas de producto genéricas por landing pages enfocadas con navegación acotada
ConversiónEn vez de enviar el tráfico de anuncios a las páginas de producto estándar de la tienda online por miedo a perder ventas cruzadas, se recomienda utilizar landing pages optimizadas para conversión que destaquen el producto principal y limiten la navegación complementaria únicamente a las 5 o 6 referencias principales.
So, the one issue or maybe misstep we see folks make is if you're in e-commerce and you're running an ad, different colors and styles. And so, you want to send them to that product page on your website because you don't want to miss out on the you may also like, out. now they're gone. But I think the mistake people make is that you can use a landing page and still have that of that for you. But here's a great example where you can have this product and then you can have maybe the you may also like maybe you have you pick your top five or six SKs in your example Ralph it was just one skew…
Escúchalo en el minuto 18:49
El 52% del tráfico de anuncios B2B se desperdicia en la página de inicio
ConversiónEl 52% del tráfico proveniente de publicidad en el sector B2B todavía se dirige a la página de inicio (homepage) en lugar de a landing pages dedicadas, obligando al usuario a buscar por su cuenta y perjudicando la conversión y el nivel de calidad.
about 52% of users aren't B2Bs aren't even using landing pages. So just that onto itself just straight to the homepage. So it's that statistic was staggering. And granted, it was B2B, but yeah, that 52% of ad traffic still goes to homepages.
Escúchalo en el minuto 10:58
La concordancia por IA exige congruencia estricta entre anuncio y landing page
ConversiónA medida que los algoritmos publicitarios amplían la concordancia por intención mediante IA, es crítico asegurar la congruencia directa entre el anuncio y la página de destino; la falta de coherencia genera clics de retorno ('backclicks') y provoca que las plataformas penalicen el nivel de calidad o dejen de servir los anuncios.
essentially they're saying we're going to do smarter intentbased matching, basics. It's those basic things of having a quality funnel with an ad that matches the content on the landing page that brings people to a user experience where they're not going to backclick, is like if you don't make the user experience congruent from ad to landing page. There is a risk more so than ever might not serve your ads or you know or scenario they just simply won't serve
Escúchalo en el minuto 8:10
La primera conversión es la más costosa; la rentabilidad radica en la recompra por canales directos
Retención y relación con el clienteLa adquisición inicial representa el costo por conversión más elevado; una vez capturados los datos de contacto, las conversiones posteriores vía email, SMS o retargeting son sustancialmente más baratas y permiten rentabilizar el tráfico sin pagar de nuevo por cada clic.
pages that you have right then you get the conversion right so this is your most expensive conversion Hopefully that person is going to buy from you repeatedly, right? But then at that point they've converted, right? You have their contact information. You can hit them by SMS. You can hit them by email. You can retarget them. Like all of those conversions are a lot cheaper. This is the most expensive one. You're going to get this one conversion and then you're going to get the less expensive conversions down the line, which is really what you're looking for, right? That's how you make the…
Escúchalo en el minuto 20:06
Escalado de un ecommerce de 3 a casi 9 millones de dólares en 9 meses mediante una landing page para su producto estrella
ConversiónUn negocio de comercio electrónico con unas 30 referencias escaló su facturación de 3 millones a aproximadamente 8,7-9 millones de dólares en 9 meses al concentrar su campaña publicitaria en una landing page dedicada exclusivamente a su producto más vendido y con mayor margen.
we hit record here today. We have a client that has about 30. I said 100. It was about 30 SKs. We're like what's your bestselling product? Okay. With the highest profit margin that you don't have any sort of supply chain issues with like if we sell it out what are those three things and pick that. So they had about three products and it turned out to be one in the gun niche specifically. And then we created a whole campaign around that. The business went from 3 million to just about 9 million. Now it's like 8.7 in like in nine months because they focused on one product. And you know what they…
Escúchalo en el minuto 18:00
Ventaja competitiva de maximizar el costo de adquisición permisible
Medición y experimentosEn mercados competitivos, la empresa que puede permitirse pagar más para adquirir un cliente gana la cuota de mercado; para lograrlo de forma sostenible, el negocio debe maximizar el valor medio de pedido (AOV) y el valor de vida del cliente (LTV).
the way, Lauren, he said, "Anyone, the person who is willing and or able to pay more to acquire a customer ultimately wins." Yeah. In a competitive want to be able to make more money and increase that AOV, that NOV, the new average order value, and then ultimately lifetime value. And then that's how you
Escúchalo en el minuto 35:19
ConversiónAunque las herramientas de diseño gráfico simplifican la maquetación visual, las páginas de aterrizaje deben alojarse en plataformas dedicadas que cuenten con funciones avanzadas como inserción dinámica de texto, enrutamiento inteligente de tráfico hacia variantes con mayor probabilidad de conversión y reportes detallados.
a designer's dream but I as a marketer I want you to make to do the design in Canva but I want you to build it in Unbounce because I know that Unbound is going to give me the reporting that I need. It's going to allow me to use the features like dynamic insertion. We have smart traffic where you can pick have the traffic go to the version of the landing page that's most likely to convert for that client. So the artistic folks might want to go straight from Canva to live, but the marketers want you to go from Canva to unbounce to
Escúchalo en el minuto 23:55
ConversiónUna página visualmente atractiva no garantiza resultados de negocio; las estructuras probadas mediante datos y enfocadas estrictamente en la conversión superan el diseño artístico tradicional, siendo preferible una página simple o poco atractiva que convierta a una elegante que no genere ventas.
something that's already been tested, not necessarily looks good. The looking good and tested and converts is not necessarily the same. I love ugly landing pages that are in brand that convert. So, I love ugly landing pages that make me a pretty penny. Yeah,
Escúchalo en el minuto 24:42
Estrategia de captura para marcas retadoras frente a líderes con grandes presupuestos
Canales de adquisiciónPara competir en publicidad pagada contra gigantes de la industria con presupuestos masivos, una marca retadora debe orientar su pauta a palabras clave de cola larga (longtail) y operar embudos de conversión estrictamente optimizados.
I I compete in the CRM category, which most expensive. I mean, what Salesforce month. So, we have to find other ways to compete. We have to compete on longtail keywords. We have to have perfect funnels just to be in the ball game compete with HubSpot. like these are not small players with small budgets with
Escúchalo en el minuto 35:58
Canales de adquisiciónLas nuevas herramientas automatizadas de anuncios (como Performance Max) ofrecen una gran ventaja competitiva a los primeros adoptantes, pero a medida que el mercado las adopta masivamente su eficacia para prospección fría se satura y terminan funcionando principalmente como herramientas de retargeting para tráfico templado.
access to Performance Max or PMAX, which we now refer to it, like about a year before it was released, and it was great back then. And then it sucked. It became like just this massive retargeting for warm traffic. It was like, well, everyone was using it. It was like no one had been using it and there was so much competitive advantage. Yeah. Unfortunately, we kind of screwed ourselves by like telling everybody to use it and then everybody started to use it and then now it's just basically a retargeting tool. So, I'm a little
Escúchalo en el minuto 5:54
Coste por clic extremo en nichos legales altamente competidos en Google Search
Canales de adquisiciónEn sectores hipercompetitivos de búsqueda local (como abogados de lesiones personales en EE. UU.), el coste por clic (CPC) puede alcanzar los 879 dólares, pudiendo resultar rentable si la landing page está optimizada para convertir esa visita de inmediato en un cliente firmado.
particular keyword. So PI lawyer Michigan for example which is a very competitive keyword you might or a car accident attorney Detroit like you might pay $879 a click. We actually have a customer who did pay that and converted on it and got an $879 signed case as a result of it.
Escúchalo en el minuto 9:38
Costo por clic (CPC) en la categoría de software CRM
Canales de adquisiciónEl costo por clic (CPC) en publicidad de búsqueda para términos competitivos en la categoría de software CRM oscila típicamente entre los $100 y $500 USD por clic.
actually no I'm looking for CPCs here it's between anywhere between $100 and $500 a click easy if not more so like if you're yeah for CRM so I mean if you're
Escúchalo en el minuto 36:59
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