Maximizar el valor medio del pedido y la economía del cliente es más efectivo para escalar anuncios que optimizar métricas de plataforma

I want to know that at the ad level by day. The thing is, when we get down to the ad level, I want to know, well, if I can get, if I can manufacture 150, 160 AOV because people are buying that three month, what ads are doing that versus the other? You might have one ad where 90% of the sales are getting the one month on a sub and another ad where people are getting a three month with no sub. So the Todd advantage AOV is 216. The founder rant AOV is 72. My point to this is those ads attract completely different customers. The Todd advantage, that might be 216 because they're taking the…

29 Minutes of Blowing Up a Meta Ads Account (Post-Andromeda) · 2025 · comprobar

talk about today is that you can fix an unprofitable ad account without changing your ads. Not by optimizing, not by lowering CPMs, but by changing one thing. What happens after somebody says yes. problem. Most brands try to scale by doing one of two things. They discount harder or they spend more and pray that your business like a simple equation. profit equals AOV minus CPA time volume, GPT times number of sales. You can only scale by pulling one of those three levers. increase the AOV, get more revenue per transaction. Those are the only three options you've got. Now, most brands obsess…

How to Scale Facebook Ads in 2026 · 2026 · comprobar

to make money. Um, fake wins, lower than average CPA, but also lower than average GPT. The ads up here look efficient. So, for instance, if we look at our CPA and GPT, an ad up here, $46 CPA or 104 or 93 CPA. That's great, but the AOV isn't strong enough. The GPT is not there. There's With a GPT of 41, our CPA would have to get below 90 for this thing to be good.

ROAS is STUPID, Lets Make Money with Meta 📱 · 2026 · comprobar

And the more people I've taught this to, the more folks have been focusing on trying to really make a better business instead of trying to chase old vanity metrics of high ROAS or low CPA. But more importantly, the way you win game, according to Dan Kennedy and a bunch of other really smart folks out there, Russell Brunson quotes him all the time and everybody else, but whoever can spend the most to acquire customer wins. The real thing is how do I sell the $100 thing even if it costs me three times as much? Because the amount of money I make is almost double. And the amount of profit they've…

What I Learned from One of Meta’s Top 100 Global Advertisers - Charley Tichenor IV - E65 [English] · 2025 · comprobar

El tiempo y esfuerzo que dedicas a todas estas otras cosas podrías invertirlo en mejorar tu tasa de conversión, tu valor promedio de pedido, lograr que más personas compren una segunda vez o mejorar tu estrategia de email. Recuerda que los anuncios de Facebook están en la parte superior del embudo de tus esfuerzos marketing y esencialmente son la venta menos rentable que hará tu negocio. Intentar mejorar mucho la venta menos rentable casi siempre se traduce en ventas muy eficientes, pero con un volumen mucho menor. Es decir, el esfuerzo no siempre se ve reflejado en la cantidad total de…

Los Secretos del Padre del Método 3:2:2 en Meta Ads - Charley Tichenor IV - E65 [Español] · 2025 · comprobar

comes to e-com is you want to have the highest day one AOV that you possibly can, average order value. Because the costs to advertise just keep going up and up and up. And if you can afford to spend the most to get a customer, then you win. you want to make sure that you have bundles, This is the best way to game day one AOV.

How To Sell ANYTHING For 10x The Price · 2026 · comprobar

those subsequent conversions once you have their email and you're doing a special. Once you have their text and their phone number and you can text them, those are the conversions that are the cheaper conversions. The second conversion, the third, the fourth, etc., then you put them in your referral program. Right now you're moving lots of units, but they're not as expensive as this click is going to be cuz listen, we all know these clicks are expensive. can, like I said, get that second, third, fourth sale by cheaper methods like SMS or email or you're running a flash sale or whatever, like…

Defeat The New Google AI Max Landing Page Doomsday with Val Riley · 2025 · comprobar

And the first one of these things that I really want to focus on is called profitable scaling margin. You focus on ROAS and MER. And you live in the daily results. First order profitability, profit margin and attribution. The honest truth is optimizing for the fun was only 50% of the gain. The other 50% is optimizing for the customer journey. You need to focus on profit volume so that you can grow the business. We need to get you from performance marketer to growth marketer. And the first part of this is you lack a customer acquisition flywheel. You've been told that you need to be first…

3 Simple Steps: Discover The Blueprint to Facebook Ad Success · 2025 · comprobar

lifetime value their LTV which we're not talk about NaOV is about $600. So if they acquire that customer for 200, they know because they know their numbers, they're going to be profitable on the lifetime value of the client, but they also want to know like what that NAOV is. And one of our pushes with them right now is to enhance NaOV. Like don't wait the four to five months to make that money back. if you can enhance your NAOV with some of the strategies that today. There's actually two different to do it, which is cross-selling and upselling,

Maximize Your Profits with These 6 Brilliant Cross-Sell Plays · 2025 · comprobar

Entonces si deseas saber cuál es su AOV, es simplemente el ingreso total dividido por el total de transacciones. Ese número debería ser mayor que tu CPA, es el dinero total gastado dividido por la cantidad total de transacciones. Y todo lo que intentas hacer es aumentar el AOV o reducir el CPA. Y la manera de reducir el CPA no es con trucos, modelos de puja, atribución, lanzando 1000 anuncios y todo eso, es simplemente aumenta el número de transacciones que tienes.

Los Secretos del Padre del Método 3:2:2 en Meta Ads - Charley Tichenor IV - E65 [Español] · 2025 · comprobar

But you have a problem with the cash flow of the business on today profit. So, for me, and I would say this for any business in Q4, I would be pushing way more on the higher AOV side. But the LTV will pay in three months. The LTV will pay off. The problem is that LTV is not in the bank account today, which is why your ad spend continues to go down. I love the idea of you having a two-month plan of just, like, pushing the high AOV stuff and then figuring out how to get those people to come onto a subscription. But right now, you don't really have the money to support two campaigns. So if you…

29 Minutes of Blowing Up a Meta Ads Account (Post-Andromeda) · 2025 · comprobar

focus in on the ones that have a higher value because it's easier with Google ads to with all advertising to be profitable if you are advertising something that has a higher value I'll sell a $500 product that's 10 times as much in terms of the the revenue you bring in when you make that sale but it probably won't cost you 10 times as much the way to $200 it might go from $20 to $80 let's say it's going to be more it's not proportional so it's just easier to generate a profit if you're selling things with a higher value so

How To CRUSH Google Ads with a Small Budget · 2024 · comprobar

thinking about business growth and devel the you know LTV aov you know all minute yeah if somebody's telling you the key to running Facebook is something that having to do with an audience or a bidding model or attribution or some tracking like they fundamentally have no El no no interest groups going to improve your LTB right like no like retargeting audience improves incremental lift across a bunch of channels in a

3 Critical Facebook Ads Mistakes That Are Costing You Money · 2025 · comprobar

How long is that cashflow cycle? And can you build other offers to improve that AOV? Like, could you have a maternity pack? That's like a nine month subscription where you sell that thing for the price of six and now your cost, your AOV is in the hundreds. Sure. Yeah. I'll tell you nickel and diamond at the ad level doing all of this small spending at a bunch of places is going to do a lot less for you than figuring out how to get your AOV of your first transaction to be greater than the LTV of your average customer. And then it's what is the simplest

33 Minutes of Blowing Up a Meta Ads Account (Post-Andromeda) · 2025 · comprobar