La búsqueda conversacional y la IA están reemplazando la segmentación manual por palabras clave

One tip I would give someone who's maybe in that place of they're just running heavy search and maybe they have some data that, you know, as Anna alluded to and what's working well. Take the keywords, take search terms that are working and use those to build audiences for demand gen because you can target based on, you know, it's not exactly the keyword, but search intent where someone may have searched for those keywords or related topics. I've found that's worked well. And then also look at audiences that are performing. You can see data for, like, in-market audiences, affinity, et cetera…

PPC Zone Aug 2026: Search Fundamentals | Sponsors: Two Trees PPC, Usercentrics, Optmyzr · 2026 · comprobar

you can't just turn everything off and Hey, we don't have our search campaigns. We don't have our shopping campaigns in the traditional format because there's still going to be a large percentage of the market that are doing three, four, five keyword searches and not using the AI features. But then there's going to be this growth of people going into conversational searches There is going to be a real tension and you need to be making sure that you're catering for both, uh, both sort of formats of search of people coming through. Exactly. We're going to have to do both. You won't be able to…

Agentic Commerce & Google Ads... Is your eCom Brand Ready? · 2026 · comprobar

queries are becoming more like prompts. They're becoming way longer, potentially three times longer. it's hard to target that It's going toward keyword lists and it's going towards these very dynamic creatives. we are not going to get as much data It doesn't all fit into individual search terms. we may get search themes coming back into the mix. is it's just going to be getting category, categories of queries like synthetic keywords, which is the idea is that they'll basically distill a very long prompt into something resembling a keyword. to have to accept that we're not going to get clean…

Agentic Commerce & Google Ads... Is your eCom Brand Ready? · 2026 · comprobar

, definitivamente. uh cada vez más nuestras conversaciones se están moviendo hacia arriba del embudo básicamente vas a pensar en lo que sucede antes de que alguien llegue a Google y comience a buscarte y lo que sucede después, ¿verdad? Así que más la experiencia del sitio web, retención, canal y cada vez más las conversaciones que tenemos con nuestros clientes se convierten en conversaciones de estrategia creativa Bueno, básicamente se trata de averiguar qué tipo de información quieres compartir y cuál es la forma más sencilla o fácil para que alguien la asimile e interactúe con ella…

The Role of Digital Agencies in an AI Advertising World · 2025 · comprobar

Yes. But depends on the type of campaigns we're working with. I don't think account structure in terms of search is changing that much. For search, the thing is that we should still, the way I think about it, again, like Diana said, I can't speak for everyone. But the way I think about it is I still need semantic logics and semantic themed ad groups or semantically themed campaigns because AI is working toward semantically similar concepts. They're packing them into synthetic keywords. There are still like the one concept in the one ad group. But you do need flexibility for the ad, like Tim…

PPC Zone Aug 2026: Search Fundamentals | Sponsors: Two Trees PPC, Usercentrics, Optmyzr · 2026 · comprobar

$20,000 a month and specifically within that Pax is a big opportunity and my and like clearly these are fundamental shifts in how people search for things. It's no longer a search engine. It's like an answer engine. People don't look at links anymore. They look at answers. They look at conversations. Yeah. And keywords. But keywords are going to go away. Like people don't use keywords anymore. People use prompts and you different level of words. A prompt can be either really long and so you can't encompass that in a keyword or it could be really short, but it can have so much memory attached…

What the Latest Google Ads Updates Mean for Businesses & Brands · 2025 · comprobar

bien aquí hay algo que se llama indicadores o señales en este tipo de campaña que es la que Google está impulsando cada vez más no tenemos capacidad nosotros de segmentación solamente tenemos capacidad de darle señales si yo paso aquí el mouse sobre esta sección dice las campañas de Máximo rendimiento utilizarán tu indicador de público como Punto de partida para llegar a los clientes en la búsqueda de YouTube entre otros o sea solamente como Punto de partida Pero si tú haces una segmentación específica porque ya conoces tu tipo de cliente aunque tú lo pongas aquí Google puede decidir si lo

How Google Ads Will Change in 2024 (4 Trends) · 2024 · comprobar

personally, the types of searches that how do I express this complicated thing but I cannot put that in less than 10 words in a Google keyword. But then I sit down on my couch and I literally had chat GPT on in the voice mode and I spent half an hour talking to it and I I gave it some photos of things I'd seen in the store and I gave it a photo of my existing house and I said, you know, and again that's the amazing thing where you need to go keywordless because otherwise you cannot capture this right

What the Latest Google Ads Updates Mean for Businesses & Brands · 2025 · comprobar

that whenever Google releases a new change always come back to why that change is happening and we can be sometimes as Google ads specialists so focused on what's happening inside of the Google Ads dashboard that we're not seeing what's happening outside. And the whole thing is the very nature of search is changing. That's why Google is making to. It's because the way that people are interacting with search is changing. way that people do Google search is going to start teaching is going to move conversational. So the general user is going to actually get used to this whole conversational…

AI Agents & Automations... The Future of Google Ads · 2025 · comprobar

the more work you do oftentimes the less effective you actually are well dude whereas letting the machines actually do most of the work is counter-intuitive to I think we all an element of like let's be tweaking this constantly you know putting in your negative keywords and thinking of new but then performance Max can I give I sculpting we don't even believe in keyword sculpting beyond the massively obvious because I can't tell you how many times terms that would have been included on a negatives list ended up resulting in conversions right a very specific

Mastering Attribution: A Marketer's Guide to Outshine Automation · 2023 · comprobar

, definitivamente. Las campañas de la parte inferior del embudo de ventas, en particular los anuncios de Google y los de Bing , se han convertido en una especie de producto básico, ¿verdad? Yo digo que lo configures , ¿verdad? Antes tenías que gestionar hojas de cálculo llenas de pujas y palabras clave, consultas de búsqueda. Ahora solo tienes estrategias de puja y en realidad solo tienes dos en este momento: apuntar a rorowaz y maximizar las conversiones. Por ya tiene esta caja negra de datos, ¿ verdad? Y tiene muchísimas más palancas de las que cualquier ser humano puede accionar o…

The Role of Digital Agencies in an AI Advertising World · 2025 · comprobar

major motivations for doing so is that search behavior has changed from users. behavior has changed, right? People are using traditional Google search less and less. People are more likely to use seeing more and more AI based results. that is that instead of searching for shortterm keywords as people would have because the search is pretty consistent across a lot of people. It's short. It's gotten more sophisticated especially now that. The search experience from the user becomes a lot more conversational. There's a lot more back and forth. So, people are much more likely to search for…

AI Max is here! HUGE Google Ads Update · 2025 · comprobar

access to Performance Max or PMAX, which we now refer to it, like about a year before it was released, and it was great back then. And then it sucked. It became like just this massive retargeting for warm traffic. It was like, well, everyone was using it. It was like no one had been using it and there was so much competitive advantage. Yeah. Unfortunately, we kind of screwed ourselves by like telling everybody to use it and then everybody started to use it and then now it's just basically a retargeting tool. So, I'm a little

Defeat The New Google AI Max Landing Page Doomsday with Val Riley · 2025 · comprobar

y la verdad es que este es el futuro de la segmentación por públicos, ya no tanto por contenido, o sea, por llegar a momento se aplica esto. Y a veces dicen que por palabras claves ya no tanto. Entonces, Google está empujando mucho más por públicos, aunque yo en lo particular sigo enfocándome principalmente o mucho en campañas de búsqueda de palabras claves porque nos permiten tener mayor control y llegar a usuarios con una gran intención de

Google Ads Segmentation: The Ultimate Guide to Attracting Buyers · 2025 · comprobar

decentralization of search. There's a lot of search bars that are now leaning to how you search and chat. People aren't saying like red boots. They're like red boots that I can wear at a bachelorette party in Nashville, Tennessee in July. Like people are having expanded search. Like it we're

What’s Working Now: Meta Andromeda Update, TikTok Shop Ads & Pornhub Ads? · 2025 · comprobar

i don't know if you noticed but a couple of months ago the google announced that they're now not going to show you 100 of the search terms um from from your ads i mean that was the big that was the big selling point of ads for many years was that yeah you're getting all of that data well a couple of months ago the let's know we're not we're not going to show you that data for privacy reasons um so that's so that's that's huge so what that's going to mean is is making sure that um you know our use i think our use of audiences um is is going to be is going to be crucial and i think leveraging…

Ep 60: What Most Brands Get Wrong on Google Ads · 2020 · comprobar

con la tendencia número dos que es menor control en la segmentación tanto de públicos como de canales en donde más Este año ya no vamos a poder definir exactamente el tipo de cliente al que Inteligencia artificial es quien cada vez más va a decidir la segmentación de nuestras campañas a nivel público y a nivel canal O lugar en donde se muestran Google cada vez más nos quita este control en la segmentación de nuestros públicos y también de nuestros canales justamente con las campañas de performance Max que están muy basadas en la inteligencia atificial tenemos poco control de En dónde se van a…

How Google Ads Will Change in 2024 (4 Trends) · 2024 · comprobar

do you see no abs so but that is a change that started long before any of us knew what chat GPT was right um you know the big change to keyword match types and the way they work that was around 2021 so that was already like four years ago when exact was no longer exact and phrase was no longer phrase you know broad match modifier was deprecated in 2021 as well. So that was like a big change. Performance Max was like 2022 I want to say when that came out. That really changed things. Now we're hearing rumblings about search max which essentially is keywordless search. Um so like we've been…

Let's Dive Inside Google Ads with Jyll Saskin Gales · 2025 · comprobar

futuro de Ads, yo diría que para 2028, eh , las palabras clave estarán verdaderamente, muertas. Sé que ahora mismo están en su lecho de muerte, pero me gusta que las palabras clave desaparezcan, la automatización completa, nuestros trabajos siempre están predicción es que en 2028 serán completamente, absolutamente irreconocibles de lo que hacíamos en, digamos, 2022, pero en

The Future of Google Ads: AI Agents, Ask Advisor & More [Inside Google Ads Episode 131] · 2026 · comprobar