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Crear canales de medios propios permite controlar la narrativa y la conexión con la audiencia

Poseer y gestionar plataformas de contenido propias, en lugar de depender de terceros o de publicidad tradicional, convierte a una marca en una compañía de medios con una relación directa y duradera con su público. Esta estrategia se sustenta en la documentación auténtica y a largo plazo de historias de atletas y la exploración constante de nuevas disciplinas deportivas. Mientras algunas fuentes enfatizan el valor de ser dueño del canal y de la historia frente al patrocinio externo, otras destacan el descubrimiento temprano de talento y la curiosidad como motores fundamentales de este contenido.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 2 intervenciones distintas de DTC Podcast. Son 2 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

um that became uh a discipline in the X Games and and if it wasn't for solon's commitment to the sport it it would never have become an Olympic sport which it is today Solon um invested heavily into adventure racing at the time it was also called multiports the this big races you would go from point A to point Z over The span of a week and you would you would use you know your feet or biking or um white water or whatever it may be huge areas that you would cover today right it's a long long time it's I mean it's coming up on 20 years soon I can't believe that's that's not is that even…

DTC Archive: The Art of Brand Storytelling with Niclas Bornling from Craft Sportswear · 2024 · comprobar

space well I mean once again when I was there right which is now a long time ago I left 10 years ago um so lots have happened but uh I mean stories that we were telling um were either athlete driven Sports Marketing as Solon refers to it uh which is both athletes and events uh and Innovation stories product Innovation stories um it was all hinging on a an umbrella uh that I that I mentioned a little bit earlier about Mountain Sports Innovation for Mountain Sports athletes and from there we drew inspiration for our storytelling and some of the best examples of that is you know athletes like…

DTC Archive: The Art of Brand Storytelling with Niclas Bornling from Craft Sportswear · 2024 · comprobar

and somebody in that room just said let Let's Just Launch our own YouTube digital media based Channel and we'll call it someon free ski TV and we're going to make X episodes per year and it started out I mean in the beginning we I think we had like 10 10 episodes it became 15 episodes and I don't know if we ever reached as much as 20 which was way too many at the time um and it got scaled back afterwards but we we pretty quickly had a lot of views I mean just within a few years we had amass something like a million views and then you started looking at um how many eyeballs we were reaching…

Ep 376: Mastering Brand Storytelling with Niclas Bornling - The Craft Sportswear Strategy · 2024 · comprobar

Lo que dijo cada uno, y en qué minuto

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