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Comprar marcas en quiebra con alta demanda permite rescatar su valor eliminando deudas y costos desmedidos

A pesar de tener una demanda probada y un crecimiento en ventas del 124%, BioSteel colapsó debido a costos desmedidos y un gasto insostenible que las fuentes sitúan entre 1 y 15 millones de dólares al mes, sumando más de 400 millones de dólares gastados e incluyendo patrocinios pesados como el de la NHL por 13.2 millones de dólares anuales. La compra de la empresa por parte de Dan Crosby se limitó únicamente al valor de sus activos, lo que permitió eliminar una deuda cercana a los 500 millones de dólares y prescindir de contratos heredados. Este caso demuestra que adquirir una marca con alto reconocimiento y demanda —capaz de generar 100,000 dólares en un solo día tras reactivarse— resulta más conveniente que construirla desde cero si se corrigen las fallas de ejecución operativa.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 2 intervenciones distintas de DTC Podcast. Son 2 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

we run one little sale with like five products that are like due to expire we like 100k in one day so like there's a lot of steam behind bioeel um we just have to now we're starting to turn The Floodgate on now we're starting to bring people in to help support because I also took on like we just brought on I think like a week ago like three retail guys to support retail sales One customer service a logistics guy that started like Monday for six weeks it was me my rhand man Clark my it manager Leslie and like my marketing manager Dave that's it four people took the jobs of like over a 100 so…

Ep 384: Revitalizing a Hydration Empire – Dan Crosby and the BioSteel Turnaround Story · 2024 · comprobar

from a lot of my friends uh is uh that are that are in this space that have really focused you know they started their first BR had some success with it and now they're buying Brands and they've come to me and said like oh my God buying Brands under the right circumstances is so much better than going from zero to one because you have a lot of the hard work done so can you just talk about like what you actually bought with bio seal what you what you didn't how that actually worked a little bit sure so I bought all of the assets minus the equipment down in Verona so they had a manufacturing…

Ep 384: Revitalizing a Hydration Empire – Dan Crosby and the BioSteel Turnaround Story · 2024 · comprobar

neighborhood of $15 million a month a significant amount of money well over $400 million over the course of around three years and they were not period so they were spending way more bringing in right in terms of Revenue

Ep 473: From Bankruptcy to Profit in One Year: Dan Crosby’s Strategic Relaunch of BioSteel · 2025 · comprobar

was burning over $1 million a month building brand equity and sales that actually grew 124% in the last fiscal that's the way that I ran Canadian protein and that's one of the ways that it's become so successful is it's very easy to analyze this type of data to recognize whether or not it's performing the problem that I'm having to get by canopy a big cannabis company fell under some Financial duress was not able to meet some of its Financial targets and canopy put it up for sale and Dan you bought bioeel something close to half a billion in debt that you were able to kind of write off…

Ep 384: Revitalizing a Hydration Empire – Dan Crosby and the BioSteel Turnaround Story · 2024 · comprobar

Lo que dijo cada uno, y en qué minuto

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