Estructura operativa para lanzar una segunda marca sin perjudicar la primera

So, there is always a time and a place to diversify, but it's going to cost your first brand, and you need... Alternatively, you need to ensure that you can afford to hire... Someone that is going to be strong enough to lead that business and manage the cost centers and incentivize them as a founder to make sure that it continues to grow. That's probably the only time that I would launch another brand is when I can kind of do that and give my all to another one. Like, you really want someone kind of obsessed and thinking about the brand nonstop. You can share resources like finance and HR…

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assuming that the synergies of the group would support the smaller brands in the same way, It's extremely hard to then designate the return on investment from each of these employees, each of these teams, each of these expenses into those bigger groups. The benefits of synergies is hypothetical, but the benefit of focus is immediate. And what that means is that these employees and these resources that weren't focused on one brand really started to produce lesser return on investment. Functions like HR and finance can definitely be shared across the group. But marketing operations, they really…

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