Google Merchant Center evoluciona para potenciar la búsqueda con IA y nuevos formatos de compra

The way people shop is changing, but our goal remains the same: to help retailers get discovered. That's why we're announcing dozens of new data attributes in Merchant Center designed for easy discovery in the conversational commerce era, on surfaces like AI Mode, Gemini and Business Agent. These new attributes complement retailers' existing data feeds and go beyond traditional keywords to include things like answers to common product questions, compatible accessories or substitutes. We will be rolling these out with a small group of retailers soon and expanding to more in the coming months.

New tech and tools for retailers to succeed in an agentic shopping era · comprobar

Ready-made reach. Use your existing Merchant Center account shopping feeds to capture high-intent customers during discovery. UCP unlocks access to users on surfaces like AI Mode in Google Search and Gemini web (app coming soon).

Getting started with Universal Commerce Protocol on Google · comprobar

This is a product expanded ad. So, what this means is that Mini Mio has connected their Google Merchant Center feed, the feed of their various products to this campaign. This could be showing instead it's showcasing a variety of products. And if I click browse more, to your website. Here you can see some expanded ad. But what you'll often see on mobile is the teaser ad includes those products. How cool is that? So, in the Everlane example, you can see we get a headline and two and a half products. Clicking on a product would take me straight to the final URL, whereas In the Veronica Beard…

How to Run Gmail Ads in 2026: Free Google Ads Course | A Step-by-Step Guide · 2025 · comprobar

names like they're not called feeds they're data sources and supplemental know for sure at some point some sort of spreadsheet like feed will likely disappear especially as they begin pulling more and more automated data from websites as structured markup gets more accurate and things like that that's definitely the reason why they rebranded feed over to data sources because I think they wanted people to know like hey there's a variety of different ways sources to pull your data

Optimising your Google Shopping Feed & GMC Next · 2024 · comprobar

2024 um so one of the things you might know is that there are now two forms of the merchant center so you have the old school normal merchant center which most people are still using and then recently um you've got the Google merchant center net that was announced in May 2023 and then um started rolling out a little bit more over the last year um most people I know at the moment haven't migrated to it yet because there were a lot of things missing from it um one of them being supplement feeds which is where we optimize our feeds a lot sorting out titles and many other challenges which we have…

ppc.zone July 2024: Making paid ads work from outside the platform · 2024 · comprobar