Posicionar la decisión deseada como la opción por defecto o el paso coherente facilita el cierre de ventas

the second thing we did after the anchor was a back end. And not only did we have the backend because you already had that, we actually made it default. All right. So, how do we make it the default option? So, one of the I remember the first time I learned about this ages and ages and ages ago was in a book that talked about a one country that was able to get like 70% plus of their citizens to opt into being donors. And every other country was at like less than 10%. And the main thing that country did was ask people to opt out of being an organ donor rather than every other country that asked…

I Blew Up A Secret Business To Prove It’s Not Luck · 2025 · comprobar

Un último sesgo que me encanta es el de consistencia que se usa mucho en las llamadas de venta, que te ponés a la persona en un ambiente de sí y de hacer declaraciones, yo hago esto, soy esto y después cualquier cosa que atentre atente contra esa consistencia, la gente va a decir, oh, va a tratar de seguir siendo consistente, ¿cierto? Como que no va a poder romper esa consistencia. Dicen que la venta viene después de los tres sí.

La IA Cambió las Reglas del Marketing para Siempre - Caro Dubi - E77 · 2026 · comprobar

I remember reading a study in a book called, I think it was like 50 Scientific Ways to Get to Yes. And one of the things they talked about in the book was that one country was able to get like 80% of people to opt in to be an organ donor, whereas other countries average like 10%. And the one thing that that country did is they had people opt out of being an organ donor rather than opt into it. And so to me, that almost permanently changed how I saw upselling, which is how do I make the thing that I want someone to do appear like the default option as in they have to opt out of it.

Building a $2,300,000/yr Business for a Stranger in 57 Mins · 2025 · comprobar