Hacer que el cliente saque la cartera o registre su tarjeta previamente facilita el cobro y asegura el compromiso

So if you don't know what the ID close is, is that I prefer to close sales rather than asking for a form of payment when I'm in person for asking for their ID first. The reason I do that is because someone takes their wallet out and usually they put it on the table. Or they take their purse out and they pull out their wallet that has all their cards in it. And so when they do that, a lot of little things can't happen after that point. They can't say they forgot their wallet. They can't say they forgot their credit card at home. Because now it's right in front of me.

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Because your time is valuable, you'll probably want to consider running some sort of highly discounted assessment on the front end. So that would be like a $200 X-ray or something like that that they can get for $19 or $20. You don't care about that. You just want a credit card on file so that when they walk in the door, you have two things. One is that when they walk in the door, well, one, you want them to walk in the door because they paid. Two, you can charge a no-show fee if you want to. But typically, if you're getting even a low-ticket amount, you'll be in the 70% to 80% show rate. So…

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You got your ad attribution tracked. You got the right cards on file. And you have confirmation that it's the person. The reason I asked for ID first is because it's less intimidating. This is just like it's a checklist. And they just follow it with every single person who walks in the door.

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