Ridge escala su negocio combinando diversificación publicitaria agresiva, reposicionamiento premium y expansión de productos guiada por medios propios

yeah I mean another thing where like we're we're incredibly early to a lot of stuff um like we've been Diversified off of Facebook since 2016. like we actually probably should have been spending more money and singly focused on growing Facebook when when it was still a good time to do it but we're always looking for the next thing so I mean we sponsor famously sponsored a ton of influencers right uh you know for Father's Day we had a thousand plus influencers go live something crazy right uh we sponsor I mean we do TV we do newsletters you see us in the morning Brew sometimes um so yeah we're…

Ep 216: Ridge Wallet CEO Sean Frank's Hot Takes After $100 Million+ In Sales · 2022 · comprobar

bridges is look there's a lot of wall companies out there I do not care about wallet companies there's a lot of knockoffs out there I do not care about them what we're trying to build is Montblanc right to like our future is category expansion so um that's the asthma price we're trying to keep and the premium I saw another one of your posts here you're asking of three different companies which will would have grown the most I guess in the last five years and I think it was it was meta I think it was Ralph Lauren and it was another one but the company that had done the best over this period…

Ep 216: Ridge Wallet CEO Sean Frank's Hot Takes After $100 Million+ In Sales · 2022 · comprobar

right cool so it's called Uh the test is the the concept is called hesitations uh we're testing between voiceover and no voice over um we sell like a relatively premium wallet at you know 100 to 150 is where it's we're like earning attention early piece where we're trying to de-risk the purchase justify the price point talk about the features and things like that yeah so uh each of these so we've spent 10K on each uh we were really looking at return on ad spend we saw uh better like uh retention metrics so stronger hold rate on ad number two uh and better conversion rate as well some of these…

LIVE: Let's analyze some ads with FireTeam and Ridge CMO Connor MacDonald · 2023 · comprobar

terms of organic we bought a company called everydaycarry.com they're like a men's publication basically um we've worked with them for a really long time they make cool posts about knives and gear and whatever um and if we think the future of content is more authentic than we needed to make a play in that space and that's that's the play we made um try to be more authentic and the best way for us to do that was through one organic platform like everydaycarry.com

Ep 216: Ridge Wallet CEO Sean Frank's Hot Takes After $100 Million+ In Sales · 2022 · comprobar

Now, this is just the last week. So we spent $45,000 this last week.

Declassified: Secret Meta Ad Creative Strategies Revealed! | Perpetual Traffic EP 636 · 2024 · comprobar

and made it modern. A simple product, and a clear promise. Today, Ridge spends well over $200,000 a day

Meta Made $196 Billion Last Year. So Why Does Running Ads Feel Broken? · 2026 · comprobar

uh no I think we have a different philosophy there um you know we'll we'll do well over 100 million dollars this year right we're not quite a 250 but that's what we're pushing for um that's a ton of wallets right our wallets are like 100 bucks 150 bucks so it's a ton of [ __ ] sales and people are always just like oh how big is the wallet market right and you know if you look at all small other Goods right there's gonna include purses or whatever else the Tams like 100 billion dollars it's an insane amount of wallets being sold every year and we do a lot of surveys with Google or whatever…

Ep 337: How to be Hermes with Sean Frank, CEO of Ridge Wallet · 2023 · comprobar

whatever no one makes a wall of purchase like that like we just we were so used to talking about our items like that where it was like oh yeah those are the different types of wallets but a normal guy has never made that choice for making a wallet purchase so we had to like rebuild that up right and like also like what we stood for we're like oh yeah we're just gonna sell wallets to guys we're like no no we're actually going to sell carbon fiber to guys like we're trying to become a material company so uh what they led us to do is just charge way more uh I always goes to charging more the…

Ep 337: How to be Hermes with Sean Frank, CEO of Ridge Wallet · 2023 · comprobar

yes we basically built all our products ourselves we've made a couple oppositions with like other companies uh so some guy was talking about content and commerce coming together earlier so I bought a website called everydaycarry.com uh it's like a men's gear website I was talking to uncreate I was talking to cool material I ended up buying this one because frankly it was the cheapest one uh and you know we're using so the way those websites work right it has like a million dollars a year in affiliate Revenue so I can see what everyone's buying on Amazon through that website right so I can see…

Ep 337: How to be Hermes with Sean Frank, CEO of Ridge Wallet · 2023 · comprobar

meta as a building is probably getting 30 to 40 of my money you know at least 10 of our money is going to influencers probably three to five percent going to TV we do a lot of stuff with email newsletters but like

Ep 337: How to be Hermes with Sean Frank, CEO of Ridge Wallet · 2023 · comprobar

big success is we sell a key organizer super boring a lot of people in the room no idea what I'm talking about there's a company called orbit based on Australia uh and it's like a thing for you like your house keys or whatever we launched it and that month became the best-selling key organizer on Earth so like orbit Keys doing maybe a million a month or whatever and we immediately uh beat them so just from your similar to what Rob was saying to your existing customer base yeah yeah just selling your customer base and then you know we're just way better acquisition marketing than somebody like…

Ep 337: How to be Hermes with Sean Frank, CEO of Ridge Wallet · 2023 · comprobar

um so we're trying to at least 20 new products a year

Ep 337: How to be Hermes with Sean Frank, CEO of Ridge Wallet · 2023 · comprobar