Las marcas en etapas tempranas se construyen con comunidad orgánica y canales propios, no con pauta

all these Facebook ads are ready to go it's like Friday five six o'clock we all get a notification on our phone that an ad has been declined and another one another one another one we jump in and look at it and our Facebook ad account has been canceled done dad you are booted you are not allowed to advertise ever again you're gone at the time we have battle box forum which was a Reddit style bulletin board so we Post in there hey anybody have any ideas the craziest thing one of our customers Works a couple Cube rows over from the manual team that did it he's like I'll just go over there and…

Ep 280: BattlBox John Roman - The Subscription with the ~$1000 LTV and the Netflix Rocket Ship · 2023 · comprobar

pulled off a scrappy marking campaign do i mean uh the whole like first think we paid for anything uh lot and reddit subreddit our beards away 33 bottles of beard oil they engaged with it was authentic and they like supporting we we saw a lot of early success from

EP 114: BeardBrand's Eric Bandholz and the DTC Long Game · 2021 · comprobar

uh i would like to get people in a way that i might be able to user generated content and proof of um it however if continue to pump it into things that are so social social is working well for us you have

EP 114: BeardBrand's Eric Bandholz and the DTC Long Game · 2021 · comprobar

uh youtube was our our biggest driver of organic we we grew a channel over a million subscribers on our big youtube channel and our smaller youtube channels got about 150 000 subscribers so um it's been a fun ride you know doing both paid and organic and telling our story and having a purpose for a business i think

EP 114: BeardBrand's Eric Bandholz and the DTC Long Game · 2021 · comprobar

a rapid rate we noticed a like a deep split from our growth in our organic content and the growth in sales so we we found that we were essentially reaching audience of people who resonated with the content uh but didn't so much resonate with the the product and that's fine as well because our missions to make men awesome and and if it happens through our content or if it happens through buying our products then then that's fine it's just when you sell more products you get a louder voice and you're able to get in front of more people um but lately this past quarter because of just uh i i…

EP 114: BeardBrand's Eric Bandholz and the DTC Long Game · 2021 · comprobar

celebrating our 10th year of existence and january of next year february next year um so along those stages there's a lot of different answers uh in the early days you know when i we we had no capital resources we had more time than money as i like to say we really lean heavily on on social media and being transparent like you talked about being open sharing publicly what we're doing as a way to grow organically and then as we were able to get traction organically we started to lean on um other channels uh in terms of like pr uh collaborations uh paid of course uh paid social and uh we we…

EP 114: BeardBrand's Eric Bandholz and the DTC Long Game · 2021 · comprobar