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5 Leadership Lessons to Take Your Business to The Next Level | Perpetual Traffic EP 621
19 ideas de marketing sacadas de «5 Leadership Lessons to Take Your Business to The Next Level | Perpetual Traffic EP 621», de Perpetual Traffic. Sobre…
- 19 ideas despiezadas
- Fuente Perpetual Traffic
- Dura 52 min
- Publicada en 2024
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Delegación iterativa basada en marcos y optimización de SOPs
Estrategia y decisiones de negocioPara delegar eficazmente tareas que el fundador no debe repetir, se entrega al colaborador el marco de trabajo inicial y se le encarga encontrar una mejor forma de ejecución, haciéndole responsable de redactar el procedimiento operativo estándar (SOP) definitivo.
said this many times on the show I had a little little Post-It note that said what did I do today that I never want to do ever again and every single day I just like checked off another thing and that basically meant that I would Outsource this is the big part not do it exactly the way that I told them to do it but give them the framework and allow them to come up with ideas that are better than that and then help me write the SOP for that I'm GNA give you the framework this is how I do it find a better way
Escúchalo en el minuto 28:11
Marco LLOSER para el liderazgo participativo y la innovación del equipo
Estrategia y decisiones de negocioEl marco LLOSER estructura el liderazgo de equipos en seis pilares: Let them in (transparentar los dolores y problemas del negocio), Listen (escucha activa), Owners (tratar a los miembros como propietarios y no como inquilinos pasivos), Space (proteger espacio en agenda y canales para procesar ideas creativas), Evaluate (medir y comunicar el impacto de sus aportes en la rentabilidad) y Repeat (normalizar el proceso…
gentleman James Perry he's a comedian um he ran like The Studio C and he created this really good acronym that I liked and it's loser but it's loser spelled with two l so l l o s e r um and he said need to let them in so let your team understand like what the problem is what are the pain points of the business you need to listen like actually listen to Be an Effective leader um you need to make them owners and what I really liked the times when we're leaders we treat our team members as renters and we know when people rent they tend to treat the house or apartment not as the same way as if…
Escúchalo en el minuto 47:29
Estrategia y decisiones de negocioA medida que una empresa crece, los líderes deben implementar reuniones individuales 'skip-level' (saltando niveles de reporte) y entrar de forma esporádica a llamadas de clientes con el único propósito de escuchar activamente para conservar la cercanía operativa y demostrar interés genuino en el equipo.
out through and I find the only way to do this is through quarterly reviews and one-on-one conversations it's just that simple like like they all report to my coo but I have what's referred to as skip meetings and every two weeks I have meetings with the people that report to my coo and I have skipped meetings with a lot of the individual people like double skip meetings just to kind of version of sort of taking them out to dinner or taking them out for coffee and I just sit and listen Okay literally probably do and then I sit in on client calls like every once a while I'll just management by…
Escúchalo en el minuto 38:32
Estrategia y decisiones de negocioAgendar un bloque fijo de tiempo diario dedicado exclusivamente a visión y pensamiento estratégico evita que el líder pase todo el tiempo apagando fuegos de manera reactiva y crea el espacio mental necesario para innovar en el negocio.
era but he schedules an hour of strategic planning on his calendar because he says I am the leader I have to set the tone so I have to do an hour in my calendar every day like it's my team knows this is strategic planning vision and that's where he comes in and gives himself the head space where what like where they it's easy to get caught in the weeds and if you're always answering fires and putting those out you're never actually leading all you're doing is reacting so that was
Escúchalo en el minuto 43:01
Jerarquía de valor de las tareas empresariales (10 $, 100 $, 1.000 $ y 10.000 $/h)
Estrategia y decisiones de negocioLas tareas en una empresa se estructuran en cuatro niveles de valor: aprender o formarse (tareas de 10 $/h), ejecutar (100 $/h), liderar personas (1.000 $/h) y liderar a los líderes (10.000 $/h). El objetivo estratégico del fundador es delegar y ascender en estos niveles para concentrarse en la capa de mayor apalancamiento.
have four different types of tasks in your business you have ones where you're learning there $10 an hour tasks where you're learning how to do something you're doing that's a $100 an hour you're leading that's $ th an hour and then you're leading the leaders that's a $10,000 an hour item and I think like so be in the role of as I want to be the leader of the leaders ideally because right 10,000 hour sounds
Escúchalo en el minuto 30:20
Liderar a través de preguntas para generar apropiación de soluciones en el equipo
Estrategia y decisiones de negocioEn lugar de imponer directamente la solución esperada, el líder debe formular preguntas que guíen al equipo a descubrirla por sí mismo; al sentir la idea como propia, el equipo adquiere un nivel de compromiso significativamente mayor para ejecutarla con éxito.
lead by being led which basically means that you ask a lot of questions you don't actually lead the team to what you think is the best solution you allow them to come to the solution if it just so happens to be your solution all the better because if it does come back to the fact that it's their idea they're going to be that much more vested in wanting it to be successful but also they're going to feel heard and most importantly like you actually care what
Escúchalo en el minuto 25:11
Alinear los objetivos del negocio con los intereses personales del equipo para ganar compromiso
Estrategia y decisiones de negocioPara lograr que los colaboradores se comprometan con la visión de la empresa, traduce las metas del negocio utilizando metáforas, lenguaje e intereses personales de cada individuo, demostrando empatía y escucha activa.
but if you find out what that individual is personally interested if you show that you care and then you make your business goals translated to what they're interested in so if I was into our vision of the business you'll feel more more invested and connect to it as well as feeling that you're heard and cared about as a person so that you'll have greater Buy in on the vision
Escúchalo en el minuto 20:29
Diferenciación de liderazgo entre especialistas verticales ('rockstars') y generalistas ('superstars')
Estrategia y decisiones de negocioLos especialistas de alto nivel en un solo canal o función ('rockstars') son óptimos para liderar dentro de su propia vertical, mientras que los perfiles multidisciplinares con experiencia en múltiples áreas ('superstars') son los candidatos ideales para el liderazgo multifuncional y la dirección ejecutiva.
have like rock stars like we have um you know we have individuals that are like amazing at Pinterest they're amazing at copyri they're amazing at SEO they're amazing at Facebook ads then we'll have a few Superstars where it's like cool I learned Facebook ads I know Facebook ads really well I also want to learn Google ads or I also want to learn Tik Tok ads or I also want to learn funnel architecture so then they become like the person who can sing dance and act so they're not the Rockstar and like I am the number one of this product but I'm a superstar where I can do a lot of a lot um and so…
Escúchalo en el minuto 35:45
Documentar la estructura organizacional para dar claridad en el crecimiento del equipo
Estrategia y decisiones de negocioMantener un organigrama centralizado y accesible donde se definan con claridad las responsabilidades y las líneas de reporte de cada persona es crítico para evitar confusión a medida que el equipo escala.
everyone needs an org chart but they're organizational structure so that people know who that reporting line is like you're listening to this you don't have one like pause this podcast do it I use it a year and a half ago because we kept growing the team and they're like who is this person what do they do so a single place that you can find what everyone does and who they report to is massive
Escúchalo en el minuto 22:22
Estrategia y decisiones de negocioNo se debe presionar a los ejecutores expertos para que asuman la gestión de personas si solo desean dominar su oficio (como la compra de medios); el desinterés por liderar equipos no implica falta de ambición, y forzarlos a gestionar desgasta su talento y desestabiliza a la organización.
want to do but you have to know and understand if they're just going to be a doer don't put them in a leadership role um and expect them to lead if they're but anyway it was like there are certain people that just want to do something really well and have no interest in ever like climbing the in a lot of cases like you and I being leaders were like well that's somebody who's just not that ambitious but in fact they actually are and if you put them in the right role like you can actually build a very great company they're never going to assume a leadership role you know they're never going to…
Escúchalo en el minuto 32:21
Uso de realidad virtual y mixta para cerrar ventas B2B de maquinaria de alto ticket
ConversiónImplementar realidad virtual o mixta en el proceso comercial permite a los compradores de maquinaria industrial compleja o de alto costo visualizar el equipo a escala en su propio espacio de trabajo, entender su funcionamiento y evaluar encajes técnicos antes de comprar.
business so they sell air pressure machines like these are expensive machines that go into engineering like he works behind the scenes supplying like probably six figure products to he had done was then leverage virtual reality and quest to allow people to have mixed reality to see the machines that they're buying again think six figure machines see it in the place where does it fit they can take off they can see under they know how to work the machine and it allowed him to have a better user experience and that was only
Escúchalo en el minuto 42:43
Estrategia y decisiones de negocioEn entornos remotos donde no es viable tener detalles presenciales como invitar a cenar al equipo, ofrecer tiempo libre inesperado (como una tarde libre o medio día de descanso) actúa como un reconocimiento tangible que reduce la presión y desbloquea la resolución creativa de problemas.
um Tim had said if you haven't taken like to anyone listening if you haven't taken one of your direct reports out to dinner in the last two weeks do that because they need to feel appreciated kind of thing is and we've lost that touch um so my team is remote your team conversation it's like I can't take you guys all out to dinner but what if you and the your department take a half day tomorrow and the feed back I got back the like kindness and gratitude was like within 25 minutes of them having that conversation they all met together they came up with a solution Ralph I kid you not that is…
Escúchalo en el minuto 16:41
Reserva de bloques de pensamiento en solitario y lectura externa para la visión estratégica
Estrategia y decisiones de negocioLos líderes deben programar deliberadamente bloques de tiempo en solitario en sus calendarios para investigar, pensar y leer (incluso ficción o lecturas no relacionadas con negocios) en vez de saturar su agenda de reuniones; el distanciamiento operativo y la exposición a ideas externas alimentan los saltos de crecimiento estratégico.
whole thing like I think a lot of leaders don't give themselves that space they feel like their calendar needs to be completely full of meetings to seem like they're doing their job when in fact put in a block of time every single week or every single morning or every day to at least you know be thinking and reading and and figuring out sort of that next stage of growth because if that time to sort of think about like what's going on right now and how you can sort of take it to the next level and I think you only do that through like really literally like solitary time just doing research…
Escúchalo en el minuto 45:13
Capacitar a los gestores de éxito de cliente para liderar tanto al cliente como al equipo interno
Retención y relación con el clienteEn agencias y empresas de servicios, los Client Success Managers no deben limitarse a tareas operativas o de atención; necesitan formación específica para ejercer liderazgo bidireccional, guiando estratégicamente al cliente y liderando a su equipo interno de ejecución.
training and teaching them how to lead like I find that that's one of the biggest things that often times is missing especially if you're an agency and you're listening to this is you need to lead the client but you also need to lead your team and Leadership is just
Escúchalo en el minuto 15:56
Estrategia y decisiones de negocioEl costo estimado de reemplazar a un colaborador equivale a al menos 1,5 veces su salario anual, lo que hace de la retención del talento una prioridad económica.
with him two decades later and the cost of replacing someone we all know is at least one and a half times that person's salary
Escúchalo en el minuto 21:35
Estrategia y decisiones de negocioEl costo estimado de reemplazar a un colaborador equivale a al menos 1,5 veces su salario anual, lo que hace de la retención del talento una prioridad económica.
with him two decades later and the cost of replacing someone we all know is at least one and a half times that person's salary
Escúchalo en el minuto 21:35
Canales de adquisiciónUna estrategia efectiva de networking y adquisición B2B consiste en acudir a conferencias de negocios y liderazgo dirigidas a directores generales y dueños de empresas en lugar de eventos del propio sector de marketing. Al ser el único especialista de marketing en una sala llena de tomadores de decisiones, se elimina la competencia directa y se maximizan las oportunidades de negocio.
that's all part of the strategy actually for you to do conferences which is interesting because you're sort of doing like this conference strategy where you're the only marketing person which only for brand like leaders like o like businesses that are doing at least seven figures a year and um the leaders are because it sounds like you're obviously getting some business from it which
Escúchalo en el minuto 10:42
Estrategia y decisiones de negocioEl crecimiento de un negocio suele estancarse cuando los fundadores confían únicamente en las habilidades técnicas de ejecución o marketing que los llevaron a la facturación actual. Para desbloquear el siguiente nivel de escala, es indispensable invertir en liderazgo y gestión de equipos, ya que los problemas operativos y de crecimiento terminan siendo desafíos de liderazgo.
managers and so forth so many of our problems and challenges end up becoming leadership issues which is like this here but at the core of it all is like if you're leading a team you actually need the skills that you're probably one is like you said like investing in leadership is going to be critical if you're trying to get to the next Point who I am and what got me to where we are today is not going to get me to the next people to realize this and that's why they sto
Escúchalo en el minuto 13:04
Adaptar la comunicación de liderazgo a la reactividad emocional de los interlocutores
Estrategia y decisiones de negocioAproximadamente dos de cada tres personas tienden a reaccionar ante las emociones en lugar de procesar y mantener una conversación reflexiva; los líderes deben ser conscientes de esta brecha de inteligencia emocional y modular su mensaje para que todos puedan ser escuchados y entendidos.
65% of the population is reactionary to emotions which means their EQ is not at a place where they can process and listen and continue a conversation that means two out of every three people that you're working with in any capacity don't have the emotional intelligence to roll with it and I think a lot of entrepreneurs and allot the leaders may have a higher level of potential EQ being like aware of that to come and speak so that everyone can be heard and understood
Escúchalo en el minuto 0:00
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