Marketero · Entrevistas
Bonus: 100% Agentic on Meta at a $1B Brand | True Classic's Ben Diamond & Triple Whale's Maxx Blank
34 ideas de marketing sacadas de «Bonus: 100% Agentic on Meta at a $1B Brand | True Classic's Ben Diamond & Triple Whale's Maxx Blank», de DTC Podcast…
- 34 ideas despiezadas
- Fuente DTC Podcast
- Dura 48 min
- Publicada en 2026
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Tres dimensiones de growth: product, countries, channels — usa AI para explorar todas en paralelo
Estrategia y decisiones de negocioBen Diamond: 'if I'm thinking about the three key dimensions that we've been growing the brand on, product, countries, and channels. So on product, we used to be a t-shirt brand. Now we're a full clothing brand. We also had a recent launch for women and we have kids. If you think about global TAM t-shirts, it's only 5% out of clothing. They have 95% elsewhere. If you think about clothing TAM, like the U S is about…
It's a great question. So for me, if I'm thinking about the three key dimensions that we've been growing the brand on, product, countries, and channels. Those are the three dimensions. So on product, we used to be a t-shirt brand. Now we're a full clothing brand. We offer everything I'm wearing, our denim, our underwear, our socks, hats, jackets, active wear, you name it. We also had a recent launch for women and we have kids. We have many women shoppers. They shop for their significant address and now they can shop for themselves as well. So on the product side, if you think about global TAM…
Escúchalo en el minuto 35:56
Amazon-style 20-second purchase: optimiza para que el buyer salga en el menor tiempo posible con decisión completa
Mensaje y copywritingBen Diamond: 'I think they've made a lot of really good moves where you go on Amazon and sometimes I open Amazon and I'm out of there. I'm not kidding in like 20 seconds and it's done'. La meta de UX: customer opens, decides, purchases, closes — en 20 segundos. La mecanica: 'you almost want to create this environment where you're reading the customer's mind based on whatever it is that you know about them and get…
the customer's mind based on whatever it is that you know about them and get them out of there before they even entered. And I do feel like that way, if you think about the Amazon experience, I think they've made a lot of really good moves where you go on Amazon and sometimes I open Amazon and I'm out of there. I'm not kidding in like 20 seconds and it's done. Yeah. And before you know it, it might be an Alexa and before you know it, it might be a Tesla optimist that takes care of all the grocery shopping and all the replenishment in the house and figures out what you need. And oh, maybe your…
Escúchalo en el minuto 45:19
AI para confiar requiere context denso: marketing calendar + historical data = trusted operating partner
Medición y experimentosMaxx Blank: 'when you're running marketing, your marketing calendar, what promos did you run? If you ask ChatGPT or Claude, what do I do with this data that maybe you uploaded even from Triple Whale? It doesn't actually have any other context about your business. When you go to Mobi, it has historical, because we pull that data and store it. You marry that together with your marketing calendar, any other context you…
It can go very deep and you have to be able to trust AI. I think that's really the issue with AI is you need to trust it. In order to trust the AI, it needs to have context. So one thing that you need when you're running marketing, your marketing calendar, what promos did you run? It's got, you go, if you ask chat GPT or Claude, you know, what do I do with this data that maybe you uploaded even from Triple Whale? It doesn't actually have any other context about your business. When you go to Mobi, it has historical, because we pull that data and store it and it has all of that historical…
Escúchalo en el minuto 2:34
La cadena completo insight-acción-metric se comprime con agentes AI
Medición y experimentosEl ciclo tradicional de marketing —formular la pregunta correcta, reunir los datos, analizarlos, tomar la decisión, ejecutar y medir— se ha comprimido radicalmente gracias a agentes AI que hacen cada paso mejor y más rápido que un humano. Lo que antes podía tomar semanas ahora ocurre en horas o minutos, y el agente aprende continuamente del resultado.
to a world where you can now spin out an agent that is going to ask better, smarter questions than you can ever ask, then go gather the data that it needs to answer those questions, analyze it in better ways than you could ever analyze to get the right answers and the right insights, then go take the action, measure the results and be in a continuous learning loop. That is mind-blowing stuff. And there is literally, like, we're all scratching the surface on what's possible. And it's changing by,
Escúchalo en el minuto 13:59
Personaliza assets visuales a partir de un solo shooting con AI
Mensaje y copywritingPuedes hacer un solo shooting de contenido y luego adaptar cada pieza a múltiples contextos usando AI: cambiar el color del producto, la talla del modelo, la ubicación geográfica o el escenario. Lo que antes requería una producción nueva ahora se hace en 20 segundos, multiplicando el valor de cada sesión de fotos original.
Exactly. And then what is it going to look like in a different color? And I don't think that is an issue whatsoever to allow a consumer to go and say like, I want to see that, not in black, but in heather gray, but stay true to the color. Or I want to see that in that larger size, but stay true to the fit. So it's extremely important for us that anything we put out there portrays the right fit, the right fabrication, the right color. And as long as those lenses are kept true, which we do a lot of work to ensure that it does, then we're totally comfortable with that. And then you can do fun…
Escúchalo en el minuto 18:32
Estrategia de contenidosBen Diamond: 'I think that this is a time to move a bit from, if you will, SaaS being software as a service to RAS being results as a service. And I've heard that term thrown around and I love it because it's exactly what people ultimately are caring about. You want an outcome. You want the business results. However you get them, you can bring them in the form of an agency with humans. You can bring them in a form…
because I'm hearing, you know, we talk with thousands of DTC operators all the time through the newsletter and podcast. And I'm hearing rumblings of something called the SaaSpocalypse, of something where more and more brands are looking for ways that they can vibe code or that they can actually create their own tool stacks in a way. And I'm curious how you think about that trend at Triple Whale and how you guard against it, I guess. We actually don't guard against it. Like we have the data, we have hours and hours and a huge team and a lot of history of how do you normalize data? How do you…
Escúchalo en el minuto 39:22
Medición y experimentosCasi todo lo que puedes hacer con AI en marketing depende de qué tan bien esté estructurado tu modelo de datos: qué datosas, cómo los modelas, qué KPIs defines y qué estás optimizando. Una arquitectura de datos sólida permite construir sistemas operativos autónomos — donde el equipo humano se enfoca en mejorar el sistema en lugar de operarlo manualmente.
because almost every single thing you do can come back to how well did you orchestrate or architected the model? Like what is the data model and what are the KPIs and what are you learning? And what are you optimizing for? And if you do that and you orchestrate it pretty well, you can unlock entire essentially operating systems that are self-contained. And then the person becomes, let me go and work on this system and keep making it better, feed it better information, refine the KPIs, refine my perspective on how to think about it, you name it. And so for us, it's, it's been a pretty…
Escúchalo en el minuto 21:14
Agentic AI = Mobi2 sits en tu Slack, propone insights, aprueba budgets, y ejecuta campaigns sin intervención humana
Estrategia y decisiones de negocioMaxx Blank (Triple Whale COO) describe Mobi2: 'Mobi actually is proactive. It can sit in your Slack and give you ideas. It can deliver an artifact that has insights about customer journey or about retention or how can you win back certain customers. And it can also automate tasks. So it has all of the action layer to approve budgets, new audiences into Meta or into Google'. La diferencia Mobi1 vs Mobi2: Mobi1 era…
going to do over a billion dollars in revenue. There's just no way. Mobi actually is proactive. It can sit in your Slack and give you ideas. It can deliver an artifact that has insights about customer journey or about retention or how can you win back certain customers. We're pushing the balance for sure. We are all in on AI. That's an understatement. It's an understatement, probably. The opportunity to create value is unprecedented right now. Hello and welcome to the D2C podcast. I am extremely excited to be here with the COO and co-founder of Triple Whale, Max, as well as CEO of True…
Escúchalo en el minuto 0:19
Medición y experimentosLas herramientas de AI genéricas como ChatGPT responden sin conocer la realidad de tu empresa. Para que sus recomendaciones sean confiables y accionables, necesitan acceso al contexto histórico: datos acumulados de clientes, calendario de promos, indicadores clave y toda la información que define tu operación. Sin ese contexto, las respuestas de AI se sienten ajenas al negocio.
Ben, I was just marveling at your millionth purchase made on Shopify, but that was five years ago. You guys are the, if not the fastest, one of the fast growing brands in the entire Shopify ecosystem. And you haven't let off the gas pedal, I feel like. And Max and I were talking on the way over here, just about the speed of this industry, especially in the past three months. How would you, how would you talk about the speed of growth you guys have architected here at True Classic over the last little while? It's been nothing short of just mind blowing. In our wildest dreams, when we started…
Escúchalo en el minuto 3:50
AI = level 100 boost, no easier game: el value que puedes crear es unprecedented, pero el bar sube
Estrategia y decisiones de negocioBen Diamond: 'To me, this is like a hundred level boost. It's not that the game gets any easier. In fact, it gets a lot more challenging. But now you've got these crazy tools to take the game to a whole new level that you wouldn't even be able to think about because you were so bandwidth constrained. You couldn't imagine the boss. No, you're not even there. I mean, you're at level seven and I'm just jumping you to…
It's a great question. I probably would give you a video game analogy. To me, if you get, are you into gaming at all? I'm not a gamer. Okay. So if you start a video game and you start playing, right? The first few levels are kind of easy. The bosses are not too intimidating. You also don't have the best equipment or tools to go and rock the game. But as you keep up leveling, what happens is you get better or more skilled as the user. Maybe you have the best weapons or equipment or whatever the game provides. And then the game gets more and more challenging because as you get better at that…
Escúchalo en el minuto 29:05
Medición y experimentosConstruir el mejor perfil posible de cada cliente requiere ir más allá de lo que hicieron en tu sitio web. Se trata de combinar datos propios (historial de compras, abandons, reseñas, encuestas post-compra) con enriquecimiento externo generado por AI (información demográfica, estilo de vida, contexto geográfico). Este modelo de contexto permite activar al cliente en el momento, formato y con el producto exacto que…
me saying, Hey, it's Diego in Mexico city, I actually want to validate who is Diego. I want to know everything I can know about them, where they live, what's their height and weight and what types of products they buy from us. And where do they hang out on the weekends? Because the better I can portray the picture of true Diego, who might hopefully be the biggest persona for us in Mexico city, the more it's going to actually resonate with them. So we are going really deep onto this like context model. How can we build the best possible context around every single person? And what can we know…
Escúchalo en el minuto 22:08
"El toil es ahora opcional" — Ben Diamond sobre el impacto de la AI
Investigación de mercado y clienteBen Diamond, CEO de True Classic, sintetiza el cambio de época que representa la AI con la frase 'el toil es ahora opcional'. El trabajo operativo repetitivo —reunir datos, hacer reportes, ajustar presupuestos manualmente, responder consultas básicas— deja de ser obligatorio y se convierte en una elección. Esto libera al emprendedor para enfocarse en visión, estrategia y mejora del sistema.
at your hands to put change. Toil is now optional.
Escúchalo en el minuto 11:35
90% decision automation: el humano solo valida el 10% que la AI no puede resolver — libera el team para strategy
Investigación de mercado y clienteMaxx Blank: 'just crunching, shrinking the journey from an insight to an action to execution, then measuring that and reiterating on it has been quite impactful for a lot of merchants'. La transformación del workflow: en lugar de (1) human insight, (2) human action, (3) human execution, (4) human measurement, el agentic flow hace (1) AI insight, (2) AI action, (3) AI execution, (4) AI measurement, y el humano solo…
working in these loops is a real game changer. And you're seeing massive acceleration in accounts using it? Yes. We have a number of accounts that are really leaning in and adopting. I would say, you know, True Classic over here is a pretty good example of that. And I think just crunching, shrinking the journey from an insight to an action to execution, then measuring that and reiterating on it has been quite impactful for a lot of merchants. Ben, I was just marveling at your millionth purchase made on Shopify, but that was five years ago. You guys are the, if not the fastest, one of the fast…
Escúchalo en el minuto 3:26
La personalización uno a uno es viable por primera vez en la historia
Investigación de mercado y clienteLa promesa del marketing uno a uno —conocer a cada cliente profundamente y comunicarse con él de forma individualizada— ha sido el Santo Grial del marketing durante décadas. Ahora, gracias a la combinación de datos propios ricos, modelos de AI capaces de procesar esa información y sistemas CDP modernos, las marcas finalmente pueden materializarla. La barrera ya no es la tecnología sino la arquitectura de datos.
it has been quite impactful for a lot of merchants. how we bring that vision to life. Because the tools are truly there. You just have to map that out and build that system to enable one-to-one marketing across all touchpoints. I've mentioned it a few times on this podcast, but that's the minority report scene in the movie, right? Where he walks into the mall and they know his whole purchase history and the ad reaches out. And how do you guys think about personalization at Triple Will? I think to manage all that context, all that data, it's very hard to have single point solutions.
Escúchalo en el minuto 3:47
Live shopping (TikTok Shop, Whatnot) son la nueva autenticidad: AI libera bandwidth para que humanos hagan live en persona
Canales de adquisiciónBen Diamond: 'We go live with Mark and the group here from the studio and we go live every day and it goes incredibly well. But that's a whole new way of engaging with our customers. I was telling both of you this fun story because Ryan, our founder, went on a live the other day, maybe last week. And literally the interaction was so exciting. And he offered one of the people in the audience to pay for their tattoo…
Each time you like level up, there's a whole new like discovery, a new like door that opens up to other ideas or potentials. Like we were talking about a few other channels. What was the, what, what's the live? Oh, live TikTok shop or whatnot. Yeah. I mean, like you even said, you're like, oh, this is a whole strategy. We have to do it right. Think about it. You can now have maybe time to actually approach different strategies like that and go all in on them. I mean, for a company like ours, for sure. What I have always been, I had to do. You said the B2B wholesale stuff. You can maybe go…
Escúchalo en el minuto 31:36
Brand sin logo: True Classic no pone logos en garments porque customer lo prefiere — pure customer-first branding
Mensaje y copywritingBen Diamond (True Classic CEO) explica una decisión contraintuitiva: 'If you notice one thing about true classic, unlike pretty much any other clothing brand, we don't put our logos on anything. And I don't know if you've ever wondered why. Yeah, I've just, I've never, cause it's a pretty, I get it. People are getting tattoos and it's still not on a t-shirt. And it's like, when you talk to our customers and you ask…
put the customer truly first and be wherever they are and think about, I'll give you a perfect example. If you notice one thing about true classic, unlike pretty much any other clothing brand, we don't put our logos on anything. And I don't know if you've ever wondered why. Yeah. I've just, I've never, cause it's a pretty, I get it. People are getting tattoos and it's still not on a t-shirt. And it's like, when you talk to our customers and you ask them, do you want to wear the logo on your garments? The answer is no. So what do we do? We create a product that they love wearing every day. And…
Escúchalo en el minuto 37:16
True Classic redujo costos de producción de contenido en millones con AI
Mensaje y copywritingTrue Classic, marca DTC de indumentaria masculina con más de $1B en ingresos, pasó de hacer sesiones de fotos de producto todos los días en oficina —tocando cada prenda en cada color y talla— a generar ese mismo contenido con unos pocos prompts de AI. El ahorro en costos de producción asciende a millones de dólares y además acelera enormemente la velocidad de creación de assets.
We've cut our production costs by millions of dollars, just leveraging AI content generation. And all the retouches. And this, I mean, this is the true classic office. We used to be here photo shooting all day, every day almost, just like doing e-com shots and taking every single garment and touching up every single garment in every color and different body sizes. All of those things are now possible with literally a few prompts. So that unlocks unbelievable speed, unbelievable quality of assets, and it cuts your costs by literally millions of dollars.
Escúchalo en el minuto 16:46
Onboardea la IA de medios como un nuevo empleado: dale todo el contexto del negocio
Canales de adquisiciónTriple Whale recomienda tratar la implementación de un agente de IA en medios como el onboarding de un media buyer: necesita aprender el calendario promocional, los horarios (lunes vs. domingo), los lanzamientos de producto, el inventory, los lead times de reposición, la estrategia de precios y descuentos, y el mapeo completo de assets a website. Sin ese contexto operativo integral, la IA juega ciega. La fase…
scenarios. And there's context to be taught around what is the promotional calendar for True Classic? What does it look like on a Monday morning versus a Sunday afternoon? Like we've enabled the ability for them to bring in their calendar. So it has that context. Yeah. The marketing calendar, what's happening with product launches. Like there's just a lot of context similar to onboarding an employee. If you were to bring in a media buyer, they would need to be a good student of the business for a considerable amount of time to know how to run the show. So that to us has been like the first…
Escúchalo en el minuto 26:32
Hustle culture es anti-pattern: la era del individual contributor con AI requiere bursts, no grinding constante
Estrategia y decisiones de negocioEric Dick citing Naval Ravikant: 'the modern person is supposed to behave like a lion — laze around and then get very obsessed, get very intense about something. Go with your crew, very strong burst of like effort and energy and then go back to lazing around and musing philosophically. We're not supposed to be cows grazing all day'. La tesis: en la era AI, el modelo 'grind 24/7' es obsoleto. La nueva productividad =…
behave. And it's this idea of like hustle culture of like you're grinding all the time. He was sort of like, no, we're supposed to be more like lions where we're supposed to like laze around and then we're supposed to get very obsessed, you know, get very intense about something. Go with your crew. You're like, go with a very strong burst of like effort and energy and then go back to lazing around and musing philosophically or whatever. I love Naval. I think he's saying was hunt as a lion, don't graze like a cow or something like that. And I love his podcast. Highly recommend if anybody, if…
Escúchalo en el minuto 46:53
No uses UGC generado por AI: erosiona la autenticidad percibida
Mensaje y copywritingGenerar contenido de tipo UGC —donde una persona ficticia alaba la marca— con AI es una práctica que muchas marcas usan, pero erosiona la percepción de autenticidad y puede dañar la confianza del cliente. True Classic decidió no adoptarla aunque otros la usan, priorizando la coherencia con su identidad de marca. Además, las plataformas podrían eventualmente regular este tipo de contenido.
I think it's really important to stay true to the, what I believe is important for consumers, which is authenticity. So one thing, for example, that we won't be leaning into, at least for now, is this whole idea of UGC AI. And the reason is because we find it hard to pretend that someone is there like raving about the brand when it's not a real person and we don't necessarily feel great about it. I can't say about what's going to happen long-term, but for now we don't feel comfortable with that. So we are not leaning into that trend, even though a lot of people do, because I do not want to…
Escúchalo en el minuto 17:28
La velocidad del partner de medición marca el techo de ejecución en DTC
Canales de adquisiciónEn DTC puro, los mayores canales de crecimiento son Meta, Google y TikTok, y el principio operativo es que donde va el rendimiento, fluye el presupuesto. Para decidir eso necesitas un partner de medición que se mueva al menos a la misma velocidad que tú — idealmente que te empuje a ir más rápido. Un partner lento convierte en cuello de botella una decisión que debería ser ágil.
source of truth of what is working and what is not. And my biggest saying is wherever performance goes, budget flows. And in order to figure that out, we needed a partner. Now, like Max shared earlier, we move very, very fast. And we need a set of partners that at the very least move at true classic speed, ideally push us to move even faster. In this industry, I don't know if any measurement partner that moves the Triple Whale speed. And that is with AJ at the helm and Max, who are just relentless at shipping goodness. I think we all see that right now with Anthropic and how they just beat…
Escúchalo en el minuto 6:52
Investigación de mercado y clienteEl software que solo entrega features transaccionales (cross-sell, up-sell, dashboards basicos) esta completamente commoditizado porque cualquier persona puede vibe codearlo en 30 minutos. El diferenciador sostenible ya no es el software sino la capacidad de entregar resultados medibles al negocio. Las empresas de SaaS deben reinventarse continuamente hacia RaaS o ser desplazadas: la competencia ya no esfeature vs…
so forth. But actually, you can vibe code almost the exact same experiences with Mobi right now. And it's extraordinarily empowering. You could, if you wanted to, you need some validation for sure, because it's not, I wouldn't just say go vibe code in inventory app, but actually you could right now. You need someone on the team that knows what they're doing to actually deploy that. And the data pool too, right? Like the amount of data across all the different brands. Yeah. Like we look at it from, you know, we have the data network, right? Which is kind of what, how does, how can AI get…
Escúchalo en el minuto 40:24
Medición y experimentosLa medición en DTC ha evolucionado en tres oleadas: en la era 1, medir cualquier cosa requería exportar manualmente desde Meta Ads Manager y cruzar datos a mano; en la era 2, surgieron plataformas unificadas con pixel propio, graph de IDs y atribución propia que centralizaron todo en un solo lugar; en la era 3 —la actual— agentes AI viven en tu Slack, monitorean el negocio, sugieren ideas proactivamente y ejecutan…
Mobi actually is proactive. It can sit in your Slack and give you ideas. It can deliver an artifact that has insights about customer journey or about retention or how can you win back certain customers. And it can also automate tasks. So it has all of the action layer to approve budgets, new audiences into Meta or into Google and soon to come pretty much all of the ad channels that are out there. And it's not just the ad channels. You were saying it integrates into calendars to understand the context of your company as well. Talk about like the bread of things that it actually integrates…
Escúchalo en el minuto 2:02
Canales de adquisiciónA pesar del crecimiento explosivo del DTC online, entre el 60% y el 70% de la ropa se sigue comprando en tiendas fisicas. True Classic usa esta cifra para justificar su estrategia omnicanal: Amazon, alianzas con Costco y Target, y tiendas propias, argumentando que estar donde esta el cliente es mas importante que la pureza del modelo digital.
it still stands to the case that 60, 70% of clothing is being purchased in a physical location. True classic has blown it out of the water online. Shopify, our website, our apps, Amazon. So now we have big partnerships with Costco, with Target, with others, we have our own retail stores. So if you think about all of those early ventures, if you will, that we kind of started exercising or pursuing, there's so much growth opportunity in each one of them. Any one of those partnerships can grow into a healthy, like nine figure business. And, and what we, the game we try to play is we're trying to
Escúchalo en el minuto 36:41
Canales de adquisiciónA pesar del crecimiento explosivo del DTC online, entre el 60% y el 70% de la ropa se sigue comprando en tiendas fisicas. True Classic usa esta cifra para justificar su estrategia omnicanal: Amazon, alianzas con Costco y Target, y tiendas propias, argumentando que estar donde esta el cliente es mas importante que la pureza del modelo digital.
it still stands to the case that 60, 70% of clothing is being purchased in a physical location. True classic has blown it out of the water online. Shopify, our website, our apps, Amazon. So now we have big partnerships with Costco, with Target, with others, we have our own retail stores. So if you think about all of those early ventures, if you will, that we kind of started exercising or pursuing, there's so much growth opportunity in each one of them. Any one of those partnerships can grow into a healthy, like nine figure business. And, and what we, the game we try to play is we're trying to
Escúchalo en el minuto 36:41
True Classic dedica el 100% de su gasto en Meta a compradores de medios agenticos
Canales de adquisiciónLa marca True Classic ($1B revenue) envía el 100% de su presupuesto de Meta a Mobi, el agente de medios de Triple Whale. Meta es su canal más grande. La implementación tomó 6 semanas de fase defensiva (identificar pérdidas, jugar en modo defensa con humano en el loop) antes de pasar a la fase ofensiva (optimización activa, expansión geográfica, decisiones de producto). Esta adopción total es presented como señal de…
How much of your ad spend at True Classic is going through agentic media buyers at this point? A hundred percent. A hundred percent. How long is that? I mean, actually, I should correct that. A hundred percent of meta is going through it, but we are in the process of enabling the rest. So like Google and TikTok and whatnot. And that's been ongoing for what? Like two months, maybe? A month? Six weeks? So, and meta is our largest channel. So as you can imagine, if we trust this system with our largest channel, it's exciting. In this current state, it's actually getting to a place where AI can…
Escúchalo en el minuto 25:42
TAM de camisetas es solo 5% de la ropa global; el mercado fuera de EE.UU. es 4x el domestico
Investigación de mercado y clienteTrue Classic revela sus calculos de TAM: siendo originalmente una marca de camisetas, el mercado de camisetas es apenas el 5% del mercado total de ropa. El mercado de ropa en EE.UU. representa solo el 20% del mercado global de ropa. Esto implica que el mercado worldwide fuera de EE.UU. es cuatro veces mas grande que el domestico. Estos datos sustentan la estrategia agresiva de expansion internacional y expansion de…
the brand on, product, countries, and channels. Those are the three dimensions. So on product, we used to be a t-shirt brand. Now we're a full clothing brand. We offer everything I'm wearing, our denim, our underwear, our socks, hats, jackets, active wear, you name it. We also had a recent launch for women and we have kids. We have many women shoppers. They shop for their significant address and now they can shop for themselves as well. So on the product side, if you think about global TAM t-shirts, it's only 5% out of clothing. They have 95% elsewhere. If you think about clothing TAM, like…
Escúchalo en el minuto 36:00
Las plataformas implementarán regulación sobre UGC generado por AI
Mensaje y copywritingEs probable que en el futuro cercano las plataformas de redes sociales y publicidad digital regulen o restrinjan el uso de UGC generado por AI. El argumento es que cuando el contenido creado por usuarios reales se mezcla con contenido sintético generado por AI, se degrada la calidad del pool de contenido y se distorsiona la señal que los algoritmos usan para optimizar. Las marcas que se anticipen a esta regulación…
I'm curious if like even platforms will put some type of like regulation on not doing that. Yes. Because it messes up their pool, right? Yeah.
Escúchalo en el minuto 18:00
La era del contribuidor individual: quien abrace la IA como amplificador puede crear valor sin precedentes
Investigación de mercado y clienteLa irrupcion de la IA agentica esta generando lo que Ben Diamond llama 'la era del contribuidor individual': una persona sola puede ahora crear valor a escalas que antes requerian equipos grandes. No se trata de que el trabajo se haga mas facil (de hecho los desafios se vuelven mas grandes), sino de que se eliminan las restricciones de ancho de banda que impedian a una persona ejecutar en paralelo todas las…
It's a great question. I probably would give you a video game analogy. To me, if you get, are you into gaming at all? I'm not a gamer. Okay. So if you start a video game and you start playing, right? The first few levels are kind of easy. The bosses are not too intimidating. You also don't have the best equipment or tools to go and rock the game. But as you keep up leveling, what happens is you get better or more skilled as the user. Maybe you have the best weapons or equipment or whatever the game provides. And then the game gets more and more challenging because as you get better at that…
Escúchalo en el minuto 29:05
Un live stream genero un tatuaje de marca: el engagement en vivo crea conexiones imposibles en digital
Mensaje y copywritingRyan, fundador de True Classic, hizo un live stream donde offered a un espectador pagarle un tatuaje del logo de la marca. Keith acepto, se tatuó True Classic en la pierna ese mismo dia, y la empresa luego lo interviewo. Este caso se usa como evidencia de que el live streaming genera conexiones emocionales tan profundas que motivan comportamientos extremos (un tatuaje real), algo logico imposible en cualquier otra…
was telling both of you this fun story because Ryan, our founder, went on a live the other day, maybe last week. And literally the interaction was so exciting. And he offered one of the people in the audience to pay for their tattoo if they wanted to tattoo the True Classic logo. And Keith, shout out to Keith, by the way, what an incredible customer, legitimately went on that day and got the True Classic tattoo on his leg. And we just had an interview with him last week because I was so blown away. That would have never happened in any other digital interaction. That was so unique, a bit…
Escúchalo en el minuto 32:54
Investigación de mercado y clienteTrue Classic, fundada en 2019 como marca de camisetas básicas masculinas, alcanzó más de $1.000 millones de facturación en 2026, vendiendo en 190 países, con presencia en retail masivo (Costco, Target, Amazon) y abriendo tiendas propias. La trayectoria de t-shirt brand puro a imperio de indumentaria masculina multicanal en menos de siete años constituye uno de los casos de crecimiento más rápidos del ecosistema…
Through this journey, we've basically enabled more data to come into the platform, whether the connectors would be around reviews, whether it's around customer journey type, different things like this. Over time, we've realized that this is actually a superpower to worldwide. You're going to have all these product categories. You're going to be on Amazon. You're going to have your own retail locations. You're going to be at Costco. You're going to be at Target. You're going to do over a billion dollars in revenue. There's just no way. So looking at it back, I feel like we all are just blown…
Escúchalo en el minuto 1:31
Investigación de mercado y clienteSe propone como hipotesis que el proximo gran producto de consumo sera un asistente de IA personal (AI butler) que ingiera todos los datos personales del usuario, aprenda sus preferencias, gestione la reposicion automatica de productos (grocerias, ropa, hogar), negocie descuentos personalizados con marcas, y prediga necesidades antes de que el usuario las sienta (ej: 'tu camisa negra se esta desgastando, ya ordene…
in where AI is going to play into the shopping role, whether people are going to, you know, eventually have a more persistent AI in their lives that allows them to interface the complex, crazy world in different ways. This is my, I've had a hypothesis on the theory for years that we're going to, the next trillion dollar product will be like an AI butler who takes in all your personal data and allows you to monetize your personal data where it's appropriate, get, you know, get discounts from the right brands because of the right loyalty or whatever. And actually it knows you better than you…
Escúchalo en el minuto 43:28
Mensaje y copywritingTrue Classic no pone logos en ninguna prenda a pesar de haber vendido mas de 30 millones de camisetas. La decision se basa en una investigacion interna que demuestra que sus clientes no quieren logos. A pesar de que convertir a cada comprador en un walking billboard podria parecer un interes comercial obvio, la marca elige NO hacerlo porque su prioridad es que la gente ame ponerse la prenda cada dia. Creen que esta…
we don't put our logos on anything. And I don't know if you've ever wondered why. Yeah. I've just, I've never, cause it's a pretty, I get it. People are getting tattoos and it's still not on a t-shirt. And it's like, when you talk to our customers and you ask them, do you want to wear the logo on your garments? The answer is no. So what do we do? We create a product that they love wearing every day. And that means we don't put our logo on. Mind you, it's probably in direct conflict to our commercial interests as a brand to turn everybody into a walking advertiser. I mean, this shirt, we've…
Escúchalo en el minuto 37:25
Next trillion-dollar product = AI butler que knows you better than you: la interfaz de shopping se vuelve invisible
Mensaje y copywritingEric Dick: 'my hypothesis on the theory for years that we're going to, the next trillion dollar product will be like an AI butler who takes in all your personal data and allows you to monetize your personal data where it's appropriate, get discounts from the right brands because of the right loyalty or whatever. And actually it knows you better than you know yourself. Or it knows like, it can be like, sir, that man…
of, of commerce or e-commerce that you'd like to get out here? Like I'm always interested in, in where AI is going to play into the shopping role, whether people are going to, you know, eventually have a more persistent AI in their lives that allows them to interface the complex, crazy world in different ways. This is my, I've had a hypothesis on the theory for years that we're going to, the next trillion dollar product will be like an AI butler who takes in all your personal data and allows you to monetize your personal data where it's appropriate, get, you know, get discounts from the right…
Escúchalo en el minuto 43:22
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