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How to Create a Killer AI Chatbot in 4 Steps | Perpetual Traffic EP 631
20 ideas de marketing sacadas de «How to Create a Killer AI Chatbot in 4 Steps | Perpetual Traffic EP 631», de Perpetual Traffic. Sobre todo de…
- 20 ideas despiezadas
- Fuente Perpetual Traffic
- Dura 45 min
- Publicada en 2024
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Detección automática de idioma en chatbots para mejorar la conversión de ventas
ConversiónConfigurar chatbots que detecten y respondan de forma automática en el idioma natal del visitante reduce la fricción y aumenta la conversión, permitiendo que el usuario sea guiado en su lengua de preferencia incluso si la pasarela de compra final opera en otro idioma.
bot uh preferred language no whatever language they're typing in we reply back detects yeah yep and you can go in in that's pretty cool it's just it empowers the end user to be sold to in a language that they're comfortable with and then they can buy in English they're but if you can surprise and Delight them by selling to them in their preferred language you've just made it more accessible and more likely for them to
Escúchalo en el minuto 37:45
Retención y relación con el clienteCuando un chatbot de soporte basado en IA enfrenta una consulta sin una fuente de información validada, debe derivar la conversación de forma automática a un agente humano y usar esa interacción resuelta para entrenar y expandir el conocimiento del bot ante futuros casos similares.
you do it because we'll find situations that we don't have any source of Truth to tell us how to handle that conversation okay so it automatically gets escalated when we don't know it defaults to escalation and then we monitor that conversation when you say escalation yeah to a real human got it um and then we can train it on this new
Escúchalo en el minuto 31:40
Automatización del soporte al cliente con chatbots de IA para resolver consultas frecuentes
Retención y relación con el clienteEn empresas con al menos una persona dedicada a tiempo completo a atención al cliente, implementar un chatbot basado en inteligencia artificial permite resolver de forma automatizada hasta el 91% de las dudas y preguntas frecuentes monótonas, derivando al personal humano únicamente los casos complejos o escalados.
well first and foremost when someone's like hey I'm interested in chatbot out the gate if they have at least one customer service person like a full-time customer service person a chatbot is going to save the money immediately at the gate if you have two it's it behooves you not to have anything because a lot of customer service teams end up answering the same FAQs over and over again it's monotonous right where you could leverage a chapot to answer about 91% of those inquiries and then have an escalated conversation so out the gate if you have more than one customer service rep not having a…
Escúchalo en el minuto 24:33
ConversiónIgnorar comentarios en anuncios de pago o mensajes directos equivale a desatender reseñas en un marketplace; implementar chatbots para responder y gestionar estas consultas las 24 horas evita perder clientes con intención de compra inmediata y libera al equipo comercial para enfocarse en cierres clave.
we do a lot with Facebook ads we would see people ignoring comments on ads like that it's like the equivalent of reviews on Amazon and so they were neglecting those we we had a client that had thousands of unanswered DMS emails custom service like it was drowning there's people say take my money and they were ignored so we could lift that operational challenge right and then we empowered their entire sales team to do what they do best which is why our chatbots are doing sales in our sleep
Escúchalo en el minuto 40:39
Fases de despliegue e iteración para la implementación de chatbots de IA
ConversiónEl desarrollo efectivo de un chatbot de IA debe ejecutarse en fases: primero definir una prioridad única (captar leads, vender o soporte), construir la base inicial en 3 semanas y validar durante los primeros 90 días con las hipótesis y FAQs del negocio; en los siguientes 90 días se debe calibrar con las preguntas reales de los usuarios (que suelen diferir de lo previsto) para luego pasar a un ciclo de iteración…
there are three phases when we build out get one it has to be clear of like one what is the objective of your chatbot is it to capture leads is it to convert sales or is it to schedule bookings initial build you need to know what's the highest priority okay because in the first 90 days of that build we'll have the build done within three weeks the everything is built off of what the client thinks the chatbot should include so it's like hey what are the FAQs what are the main hero products and services next 90 days next 13 weeks next 13 weeks of of testing with real customers of giving it…
Escúchalo en el minuto 26:08
ConversiónAntes de activar un chatbot de atención o ventas, es necesario actualizar la política de privacidad especificando la interacción con IA y solicitar la aceptación explícita de términos al usuario para prevenir contingencias legales por grabación o almacenamiento de comunicaciones.
do want to make sure that your privacy policy so if you were to wait wait until your privacy policy has language that says you're interacting with the chatbot chatbot conversations will sit in a repository that people will have access to and it's akin to wiretapping so you need to have clear policy alignment like added elements to your privacy policy and then what we will do is we ask for permission for someone to continue with the conversation so we have them acknowledge that they have access to short terms of use and privacy policy so you should get a lawyer to
Escúchalo en el minuto 35:24
Fórmula híbrida de atención al cliente: automatizar el 91% y escalar el 9% crítico
Retención y relación con el clienteSe debe estructurar el soporte y la venta delegando aproximadamente el 91% de las consultas repetitivas (FAQs básicas) a un chatbot de IA, reservando al equipo humano únicamente para el 9% de los casos críticos que requieren alta empatía o tienen alto valor comercial (reembolsos, crisis de clientes, objeciones de compra o ventas de ticket alto).
everything chat Bots will probably handle about 91% of the conversations then you get escalated I need a refund I had a really bad experience something unsafe happened to me I want to know deeper conversation I'm willing to pay for private Consulting talk to human if you escalate that 99% that has a higher yield for a high ticket sale or to recover from a potentially really damaged customer or you know to get over the hurdle of buyer's remorse so that doing monotonous FAQs like same thing first question you don't have to waste that team member's time on that you can Empower them with an AI…
Escúchalo en el minuto 29:15
KPIs de conversión para chatbots de ventas: 80% en suscripción y 20% en compra
Medición y experimentosLos objetivos de rendimiento recomendados para un chatbot comercial son captar los datos del 80% de los usuarios que interactúan para integrarlos al CRM y cerrar una venta en al menos el 20% de las conversaciones iniciadas.
target kpis you want to go after you want to convert 80% of the people that enter your chat bot into a subscriber your CRM your chatbot should be converting 80% your chatbot should also be converting up to 20% of anyone that convert at least one in five of those aiming to have 20% of all conversations started to converting and if you don't
Escúchalo en el minuto 38:46
Estrategia y decisiones de negocioEstructurar un manual operativo ('source of truth') con protocolos sobre cómo gestionar correos, reuniones y criterios de prioridad permite que un asistente ejecutivo filtre lo urgente de lo importante, protegiendo el tiempo del fundador para iniciativas de mayor impacto estratégico.
have like a 27 page source of Truth where I outlined like what the different evolutions of this role is so like what to do when an email comes in what to do when a calendar appointment is set like this what does success look like on a meeting and all that defined um I think project manager to make sure my focus is on the priorities based off of an assortment of criteria that's evaluated didn't require my effort right versus something that has greater impact but have the biggest impact for that has a priority criteria and prioritize on that
Escúchalo en el minuto 18:05
Generación automatizada de borradores de correo con IA para agilizar la gestión de clientes
Estrategia y decisiones de negocioPara optimizar la gestión del correo electrónico sin perder el control de la comunicación, se pueden conectar plataformas de automatización (como Make) con ChatGPT para filtrar emails por dominios de clientes prioritarios y generar respuestas en borrador, permitiendo al responsable limitarse a revisar y pulsar enviar sin tener que redactar desde cero.
I built uh with make which is a web hook and I use chat GPT and I built in all these filters and rules right now all of my inbox emails have a drafted not all a large percentage of have a drafted email so I look at drafts now and I hit publish so if it's different filters so if it's a high priority and I put a list of everyone that's an existing client and I put their domain name then it does it reads the email chat GPT trained then drafts a reply it sits in my Gmail draft box so I can hit send and you go and you take once over got it yeah so I did that how can I remove the lift without a…
Escúchalo en el minuto 21:38
Alineación trimestral del equipo mediante objetivos a 90 días (Rocks / EOS)
Estrategia y decisiones de negocioReunir al equipo cada 90 días para revisar prioridades y fijar 'rocks' (objetivos trimestrales clave) bajo marcos como EOS/Traction permite mantener la rendición de cuentas y asegurar que la empresa avance hacia sus metas estratégicas.
time out every 90 days to bring your but I think it's super important to level set like we're big fans of traction and EOS which a lot of folks are um but we really do implement it and hold everyone accountable for rocks that are 90day rocks that are goals that actually move the business forward to ultimately achieve the Big Goal so uh if
Escúchalo en el minuto 10:07
Mensaje y copywritingAsignar un nombre y una personalidad definida a los chatbots (alineados con el producto o la marca) y programarlos para adaptarse al estado emocional del interlocutor —respondiendo con empatía al malestar o con humor cuando aplique— genera interacciones más humanas y consistentes que las de un agente de soporte con fatiga.
your chats a personality though all right give them a personality that's that's the thing and like be H it like give them names we call ours related to the product or service but have fun with it and then the chat Bots will have fun back with people if someone comes to you sarcastic if it's within your brand you can be sarcastic back if they come to you angry you can be sympathetic back so you can have conversations and mimic how they're talking to you and look let's be real if you didn't have enough coffee when you start your day your customer service agent might be more like not giving the…
Escúchalo en el minuto 41:29
Conectar bases de conocimiento a chatbots para evitar fricción y abandono del usuario
Retención y relación con el clienteTener bibliotecas de contenido, FAQs o bases de ayuda sin una interfaz conversacional traslada la carga cognitiva de búsqueda al usuario; integrar ese repositorio en un chatbot de IA permite entregar respuestas directas inmediatas y evita que el visitante abandone el sitio para buscar un competidor.
have a knowledge base you're putting the Assumption burden on the user to figure out how to work with you how to get your answer be like oh I've got a thousand blogs I've got 200 videos but I don't know where to go I just want the answer website that can all be isolated into a chatbot versus having to have someone fish around and it if it takes them time to find what they're looking for they're going to find someone else to fulfill for them so if you have a knowledge base it can be trained on that so that someone can get the direct answer right
Escúchalo en el minuto 32:15
Bloqueo de días completos para producción de contenido propio
Estrategia de contenidosReservar días específicos a la semana sin reuniones ni llamadas comerciales dedicados exclusivamente al marketing y la creación de contenidos evita que la operativa diaria y el trabajo para clientes canibalicen la promoción de la propia marca.
like she takes I just found this out she takes two days a week or tries to take two full days a week just to work on content on her own marketing like tries to take you know no appointments or schedule any meetings it's really hard two days of content creation and it's a lot of dedicated time and by the moving business forward instead of being in the business you're working on the
Escúchalo en el minuto 16:05
Canales de adquisiciónEn campañas de medios pagados y redes sociales, el contenido creativo de alta calidad constituye la palanca fundamental para escalar el negocio, ya que sostiene e impacta todas las fases del embudo: notoriedad en la parte alta (TOFU), consideración y conversión final.
incredible uh creative I think is one of the biggest drivers of of growth on media channels especially for the social channels and these guys just have it know cre cretive really good creative is the key to I think most everything in top of funnel awareness consideration ultimately conversion when it comes to paid traffic and just being able to scale and grow
Escúchalo en el minuto 8:48
Rango de costo mensual en consumo de tokens para chatbots de IA en atención al cliente
Retención y relación con el clienteEl costo operativo de consumo de tokens para un chatbot de atención y soporte basado en modelos como GPT-4/GPT-4o oscila típicamente entre 10 y 750 USD al mes, variando en función del volumen de tráfico y las interacciones de los usuarios.
there's a token exchange so you may be paying as little as like $10 to as high as like 750 a month in tokens um and of course like that's all dependent on how much traffic and how many people interact in engage with the
Escúchalo en el minuto 31:06
Estrategia y decisiones de negocioLas empresas de servicios y agencias suelen caer en la trampa de dedicar todos sus recursos y planificación a las cuentas de sus clientes, descuidando su propia presencia, oferta y marketing interno.
grow up and be like Ralph because so much our planning is focused on our clients so you do a good job because you do planning for the clients you also do prioritize it well you're working on your client accounts I think a lot of a lot of agencies a lot of service-based businesses are focused more on helping their clients as opposed to working on their own stuff shoe cobbler yeah cobbler cobbler's kids have no shoes
Escúchalo en el minuto 10:48
ConversiónUn chatbot de IA omnicanal (Instagram, Facebook, WhatsApp y web) alcanzó una facturación de 10.000 dólares al mes de forma 100% automatizada al cuarto mes de lanzamiento, operando a solo un 11-12% de su capacidad total de utilización.
chatbot that's probably at a utilization rate of 11 to 12% it's been trained on a it it manages Instagram Facebook uh WhatsApp and the website so we'll month four it's already generating $10,000 automatically per month without any human assistance wow okay and again utilization rates like 11 12% of how
Escúchalo en el minuto 27:39
ConversiónUn chatbot de IA omnicanal (Instagram, Facebook, WhatsApp y web) alcanzó una facturación de 10.000 dólares al mes de forma 100% automatizada al cuarto mes de lanzamiento, operando a solo un 11-12% de su capacidad total de utilización.
chatbot that's probably at a utilization rate of 11 to 12% it's been trained on a it it manages Instagram Facebook uh WhatsApp and the website so we'll month four it's already generating $10,000 automatically per month without any human assistance wow okay and again utilization rates like 11 12% of how
Escúchalo en el minuto 27:39
Ajuste de horarios en equipos remotos según la exposición a clientes y husos horarios
Estrategia y decisiones de negocioAl operar entre husos horarios desfasados (como Europa y EE. UU.), la estructura del día laboral debe diferenciarse por rol: los perfiles sin atención a clientes pueden aprovechar la mañana europea para avanzar trabajo concentrado antes de que el equipo despierte, mientras que los roles de cara al cliente deben desplazar su jornada a la tarde y noche para asegurar solapamiento y disponibilidad.
to Europe is that you're six hours ahead of everyone yes is totally advantageous can get a lot of work done like in the early part of the day or you can just an empowering lunch and then my team wakes up yeah and I've already done everything that they needed from me different schools of thought you can either work earlier if you don't have a lot of calls like if you're client facing and you're in Europe you are going to have to stay up until like 11 or 12 at M you know uh so but if you're not client facing you know you might not have to do that you can just get ahead and do all your work in…
Escúchalo en el minuto 2:20
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