Los anuncios que mejoran la experiencia y retención del usuario reducen los costes publicitarios y optimizan la subasta

Facebook's number one commodity is attention so they need people to stay on and they what works for them is what they call thumb stopping the average C to stop them for 30 seconds right and if you can do that you're providing value to the platform by creating content that auction it's your the way that they calculate your actual bid your cost per impression is your budget and your estimated action rate that estimated sentiment negative sentiment they can punish you if you're basically making people unhappy with Facebook if you they show an ad you they click on it and then don't come back to…

🐉How To Train Your Facebook: Charley Tichenor the Algo Whisperer · 2023 · comprobar

Remember, Facebook's business model is keeping people on Facebook for as long as possible and getting them to want to come back. So ultimately, if your content presents itself as a liability to Facebook's business model of the retention of attention for profit, then why would they ever give you better treatment? The reason your CPMs are climbing and the results are less stable and your CPAs are getting out of control is because you're ultimately not showing your business partner respect. It's about making you the best business partner so that Facebook's machine works really, really hard at…

$50k to over $5M/m in 18 Months With My Facebook Ads Strategy (Full Funnel & Program Breakdown) · 2024 · comprobar

like you target with the ad you target with your creative a targeting audience is an obsolete Concept in an optimized CPM environment and what I mean by that is every ad creates a look-alike audience so every ad is its own web page just like anything else Facebook looks at that to say what is going to keep somebody on the platform and what is the if you're a liability to their business model they're going to make you pay more if you are an asset to the business model you get premium pricing but you get discounted rates

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

benefit us to try to be as algorithmically aligned with that um if we're not aligned with it and the system effectively penalizes a lack of alignment with Rising costs whether we're aligned or not I look at the CPM for instance as a ramification of that like I see advertisers spending 25 like 35 40 50 plus on cpms and for me that says well I'm a liability to Facebook's bottom line and as a ramification of my lack of respect for their business model they're choosing to charge me an exorbitant fee to just play and when I do get ads that users like to respond to that have a high estimated action…

Ashton Shanks of HemonX & Charley T - Founder of Disrupter School Interview · 2022 · comprobar

um Facebook is a machine learning and in an optimized CPM environment like Facebook and every other social media platform that is copying Facebook like YouTube and Tick Tock and everything attention is earned above the fold placements are premium and earned and lower cost the user experience controls the user flow is controlled by the user experience basically meaning the platform's best interest is to keep people engaged and happy so what keeps them engaged and happy is what they're shown

Cracking the Code: Effective Strategies for Facebook Advertising · 2023 · comprobar

like you target with the ad you target with you are creative a targeting audience is an obsolete Concept in an optimized CPM environment and what I mean by that is every ad creates a look-alike audience so every ad is its own web page that web page is measured with click-through rate and bounce rate and just like anything else Facebook looks at that to say what is going to keep somebody on the platform and what is the liability to our ultimate business model of eyeballs for profit if you're a liability to their business model they're going to make you pay more if you are an asset to the…

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

the third point which is there has to be a respect for your business partners if the biggest lie being told is that Facebook is getting more and more expensive my Facebook advertising costs have come down every single year for the last like three four years they lost I I have such a competitive advantage over everybody else wrong way so a lot of the things that were legitimate competition for me just to pull back on spending like all of this great inventory just opened up it's at prioritizing the user experience more and more and more set that the machine learning uses in order to get better…

Cracking the Code: Effective Strategies for Facebook Advertising · 2023 · comprobar

whether we're aligned or not I look at the CPM for instance as a ramification of that like I see advertisers spending 25 like 35 40 50 plus on cpms and for me that says well I'm a liability to Facebook's bottom line and as a ramification of my lack of respect for their business model they're choosing to charge me an exorbitant fee to just play and when I do get ads that users like to respond to that have a high estimated action rate not only am I getting cheaper inventory um but I'm also getting higher quality visibility because Impressions you know when I'm prioritizing Facebook's objective…

Ashton Shanks of HemonX & Charley T · 2022 · comprobar

Now, the next thing we're getting into is Golden Bear and creative testing, and this is testing for branded estimated action rate. How do we improve our relationship with Facebook? Remember, everybody – the average person swipes the height of the Eiffel Tower on a daily basis. And why that really matters is your ad is, objectively speaking, sort of a billboard in the sky blocking the beautiful sunset. Nobody is going onto Facebook to see your ads. What Facebook ultimately tries to do is understand whose ads are best for our users so they can stay on the platform.

$50k to over $5M/m in 18 Months With My Facebook Ads Strategy (Full Funnel & Program Breakdown) · 2024 · comprobar

learning and and the practices that they teach people to use is to what helps a machine learning uh growth happen uh which causes you to break the best practices that they do because their best practices are designed for machine learning and not necessarily for advertising marketing intelligence they're apathetic to it you know it is designed uh for the most part for them is how can we create a safe experience for users that deliver relevant ads and that is their real only concern because um so to that to say they do not care about you understanding whether your Market reacts better to a…

Ashton Shanks of HemonX & Charley T · 2022 · comprobar