La expansión de URL final en campañas automatizadas optimiza el destino pero exige supervisión y exclusiones

Strategy number two is to use AI max in your search campaigns, at least test it. But make sure that you these two options are both turned on by default, you've got text customization. So use text from your website, landing pages, ads and provided assets to create customized ad copy that I like But this one I'm far more skeptical of, final URL expansion. So send traffic to the most relevant based businesses, real problem. You could have a big disconnect between the ad that they see, for Google to send people there. So by default, I like to turn this off. If you do leave it on, let's say you…

Google Ads in 2026: New Secrets, Tips & Strategies · 2026 · comprobar

Google account and seeing like what is working inside the Google account and able to take that learning and bring that over on the meta side and then because it's a blog post that we utilized that we we noticed in our final URL expansion campaigns for our Google team was sucking up a lot of the spend were using for our Google performance Max ads in this one keyword phrase this one blog post which was very specific to a problem that found is that we were getting conversions through our Google performance Max ads we said well hey you running traffic to it as a website conversion campaigns so we…

How to Scale Your Meta Ads Using Google Performance Max | Perpetual Traffic EP 519 · 2023 · comprobar

is URL expansion on performance Max bro when in fact all we're doing is just content now is the thing that actually is the first touch that leads to the yeah so if you're listening and you don't know final URL expansion is the you don't choose where the traffic goes Google does giving Google the ability to decide from a Content perspective where somebody goes number one requires the prerequisite there obviously is robust content but number two gives Google the opportunity to kind of it turns into a poignantly how much smarter the machine out of its way

Ep. 510: Media Buyers: Why Your Job Is NOT Doing Your Job · 2023 · comprobar

we get into call to action now we can see that the default here is automated using automated is a good idea firstly because it allows google to test all the options and come up with the best one um as we have here if i scroll up your url expansion turned on we want to make sure that google uses the most appropriate call to action for that page if google's deciding to send people through to a page where people can sign up for you know a free consultation on our website then they want you to sign up but if google's sending people to a page like a case studies page or the home page on our…

How To Set Up A PERFORMANCE MAX Google Ads Campaign · 2022 · comprobar

see that for better conversions google recommends keeping it on and so do what i recommend keeping it on the whole point of performance max is to basically say google go out and find me the best options if that means sending people to different pages to my website that i wouldn't have thought to test great go ahead and test that for me now you can have a little bit of a halfway house where you can just exclude certain urls so let's say you're happy for google to send people to lots of different pages to work that out but not these few because that doesn't really make any sense or you can go…

How To Set Up A PERFORMANCE MAX Google Ads Campaign · 2022 · comprobar

Then you've got this option here, which is final URL expansion. So send traffic to the most relevant URLs on your website when it's likely to result in or not you use this very much depends on your website. Let's say you're advertising a product range, for to different URLs. This makes a lot of sense. If you're a service based business and you really want to make sure that people go through to certain pages where they're more like to become just don't convert. If we're advertising for our business as a marketing agency, we want to be very specific with the pages people come through to. So…

How To CRUSH Google Ads with a Small Budget in 2026 · 2025 · comprobar

final URL expansion is inside of performance Max Google actually chooses what page on your website to send them and so performance Max leans into that Rich website enabling final URL will start to show you what content on your site moves the needle from a performance Max URL expansion destinations and push them into Facebook world dude it's like oh Google just gave me a thumbs up on this content I should go pimp this same content out on content signals like this to create more this is the type of flag that lets me know oh I should dive deeper here

How to Scale Your Meta Ads Using Google Performance Max | Perpetual Traffic EP 519 · 2023 · comprobar

esta opción que dice excluir algunas urls qué es lo que hace esto yo le digo página web pero no mandes a estos lugares aquí Tú puedes decir Oye no mandes a la sección del Blog o a la página de contacto o si vas a crear una puedo dar en reglas y le puedo decir todas las urls que contengan algo de gel tú no quieras anunciar o enviar en ese grupo específico lo puedes hacer aquí

How to Create High-Performance Google Ads Campaigns | 2026 · 2024 · comprobar

examples of each one and where to use it based upon the level of traffic and if you're doing performance Max or if you're doing doing Advantage Plus these are assets you should throw into the pot you know and have the algorithm sort out where they should best be shown because um and then it's really it's a matter of formula that I I got them interested now it's just a matter of me overcoming the objections to eventually get them to

The #1 Biggest Mistake You Are Making When Running Meta Ads Part 1 | Perpetual Traffic EP 526 · 2023 · comprobar

inside of Google's performance Max which is an AI driven marketing mechanism meaning Google's making all the decisions it's choosing what ad to put in front of what person at what time and and this is the part that's crazy Google actually chooses what page on your website to send them to this is Media buying in 2023 now custom it's not just have an offer throw it in a website conversion campaign and meta and Google will take care of the rest it's far more insight far more intelligence and that's

How to Scale Your Meta Ads Using Google Performance Max | Perpetual Traffic EP 519 · 2023 · comprobar

So, Jerry talked about the power pairing of search and performance max. And this is truly the best way to maximize conversions across all of Google. And starting today, we are going to make this power pairing even better with broad match brand controls. So, with this, you'll be able to get additional reach for broad match while still ensuring that it matches all the relevant brand traffic.

Google Marketing Live 2023 Global Keynote [ASL] · 2023 · comprobar