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Llegar primero a un canal publicitario permite capturar atención a una fracción de su coste futuro

Cuando surge un nuevo canal o formato publicitario, los primeros en adoptarlo pueden adquirir visibilidad y términos clave genéricos a precios mínimos debido a la falta de competencia y al desconocimiento del mercado. Con el tiempo, la entrada masiva de competidores encarece drásticamente las pujas o fuerza a buscar nichos y segmentaciones cada vez más específicos para mantener la rentabilidad. Aunque las fuentes coinciden en la magnitud de este arbitraje temprano, difieren en las cifras precisas sobre cuánto duró esa ventaja exclusiva (de cuatro a nueve meses y medio) y el coste exacto que alcanzaron esos mismos clics con los años (entre 4,37 y 16 dólares).

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 8 intervenciones distintas de GaryVee. Son 8 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

you have to be better more contextual more specific just like early Google at first I bought wine that was good but then everybody figured out the game then I had to buy Cabernet that was good then everybody figured out then I had to buy Caymus Cabernet then everybody figured out then I had to buy Caymus 2004 Cabernet Sauvignon then everybody figured out then I had to find some weird Portugal wine and buy that you gotta get more specific

How to Get Your Business the Most Attention Possible | Game Changers Summit Keynote 2019 · 2019 · comprobar

You want to talk about real good Google? I was there day one, literally day one. The words were five cents a click. I owned the word wine for five cents for four months. Nobody knew what it was. It wasn't good. I went to little conferences, conferences as big as that table at the Springfield, New Jersey Chamber of Commerce event where the guy who was selling yellow pages made fun of me for this internet fad. I remember those days. Those days are happening right now.

How to Get Your Business the Most Attention Possible | Game Changers Summit Keynote 2019 · 2019 · comprobar

1996 that was email marketing I had one of the first email newsletters going how are close to it in 1996 I had an email newsletter that had hundreds of thousands of people on it that had a 90 plus% open rate yeah wow because in 1996 and you your hands I bought the word wine the day it came out for five cents a click and owned it for nine months before anybody bid me

Gary Vaynerchuk Vistage Keynote | 2015 · 2016 · comprobar

But when Google AdWords started, I bought the word wine for 5 cents a clip. Because back then the minimum was 5 cents not 10 cents a click. And I owned it for nine and a half months before anybody bid me up. And that was the arbitrage. Now that same term wine is a $4.37 word.

Archangel Summit Gary Vaynerchuk Keynote | Fall 2016 · 2016 · comprobar

email while everybody else had catalogs. Then something came out. It was called Google, right? I was intrigued by it cuz they had this ad product called AdWords. The day it came out, I owned the word wine on Google for 5 cents a click. And I owned it for 9 and 1/2 months before anybody bid me up because people still didn't know what it was.

Business Talk in Sydney Gary Vaynerchuk | 2016 · 2016 · comprobar

you bought AdWords The clarity on that let me jump in is I bought them so cheap like day they came out at five and ten cents a click that when they went up a year or two later to like 40 and 50 because other people were doing it cents 40 and 50 cents like when you bought the word wine for 10 cents on Google and were the first result you can imagine when that word went to $16 a couple years later per click

The Biggest Opportunity On Social Media Today l Money Rehab · 2024 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

Ver las 8 citas de esta idea

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