Llegar primero a un canal publicitario permite capturar atención a una fracción de su coste futuro
- 8 fuentes la sostienen
- Esfuerzo medio
- Retorno medio
- Dicho en 2016–2024
Cuando surge un nuevo canal o formato publicitario, los primeros en adoptarlo pueden adquirir visibilidad y términos clave genéricos a precios mínimos debido a la falta de competencia y al desconocimiento del mercado. Con el tiempo, la entrada masiva de competidores encarece drásticamente las pujas o fuerza a buscar nichos y segmentaciones cada vez más específicos para mantener la rentabilidad. Aunque las fuentes coinciden en la magnitud de este arbitraje temprano, difieren en las cifras precisas sobre cuánto duró esa ventaja exclusiva (de cuatro a nueve meses y medio) y el coste exacto que alcanzaron esos mismos clics con los años (entre 4,37 y 16 dólares).
Quién lo dice, con sus palabras
Esta idea no sale de una entrevista suelta: aparece en 8 intervenciones distintas de GaryVee. Son 8 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.
you have to be better more contextual more specific just like early Google at first I bought wine that was good but then everybody figured out the game then I had to buy Cabernet that was good then everybody figured out then I had to buy Caymus Cabernet then everybody figured out then I had to buy Caymus 2004 Cabernet Sauvignon then everybody figured out then I had to find some weird Portugal wine and buy that you gotta get more specific
How to Get Your Business the Most Attention Possible | Game Changers Summit Keynote 2019 · 2019 · comprobar
You want to talk about real good Google? I was there day one, literally day one. The words were five cents a click. I owned the word wine for five cents for four months. Nobody knew what it was. It wasn't good. I went to little conferences, conferences as big as that table at the Springfield, New Jersey Chamber of Commerce event where the guy who was selling yellow pages made fun of me for this internet fad. I remember those days. Those days are happening right now.
How to Get Your Business the Most Attention Possible | Game Changers Summit Keynote 2019 · 2019 · comprobar
1996 that was email marketing I had one of the first email newsletters going how are close to it in 1996 I had an email newsletter that had hundreds of thousands of people on it that had a 90 plus% open rate yeah wow because in 1996 and you your hands I bought the word wine the day it came out for five cents a click and owned it for nine months before anybody bid me
when I was wine for five now those same not as good less people more people
10 Different Ways to Grow a Business on Social Media | Inside 4Ds: Small Business Consulting · 2020 · comprobar
But when Google AdWords started, I bought the word wine for 5 cents a clip. Because back then the minimum was 5 cents not 10 cents a click. And I owned it for nine and a half months before anybody bid me up. And that was the arbitrage. Now that same term wine is a $4.37 word.
Archangel Summit Gary Vaynerchuk Keynote | Fall 2016 · 2016 · comprobar
email while everybody else had catalogs. Then something came out. It was called Google, right? I was intrigued by it cuz they had this ad product called AdWords. The day it came out, I owned the word wine on Google for 5 cents a click. And I owned it for 9 and 1/2 months before anybody bid me up because people still didn't know what it was.
Business Talk in Sydney Gary Vaynerchuk | 2016 · 2016 · comprobar
you bought AdWords The clarity on that let me jump in is I bought them so cheap like day they came out at five and ten cents a click that when they went up a year or two later to like 40 and 50 because other people were doing it cents 40 and 50 cents like when you bought the word wine for 10 cents on Google and were the first result you can imagine when that word went to $16 a couple years later per click
The Biggest Opportunity On Social Media Today l Money Rehab · 2024 · comprobar
is the next bet I made was Google AdWords Google AdWords had come out and for five cents a click before they raised the minimum to and sense I was buying up every wine term and I was able to buy words like wine and Cabernet and champagne for five and ten cents a click and very honestly
76 Minutes on How to Get Your End Consumer to Pay Attention | DailyVee 373 · 2017 · comprobar
for that matter uh the day Google AdWords came out in 2000 I bought the word wine and I owned it for nine c nine months for 5 cents a
Wieden+Kennedy Gary Vaynerchuk Keynote | London 2016 · 2016 · comprobar
Lo que dijo cada uno, y en qué minuto
La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.
Ver las 8 citas de esta idea¿Y esto está hecho en tu producto?
Saber qué hay que hacer es la mitad. La otra es averiguar qué de esto ya está en tu código, qué está escrito pero apagado y qué falta. Marketero lo audita desde tu propio agente —Claude Code o Codex— sin que el repositorio salga de tu máquina.
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