El éxito de un drop se construye acumulando demanda y calentando a la audiencia antes del lanzamiento

approached it was we there were like three different elements uh first element was re-engaging our past customers because george i don't know how many what's the percentage of repeat purchase we got on the launch but a lot of people purchased a second paddle board and we kind of warm them up for a couple of weeks just to get to the idea of buying yeah at the top of my head i think it's like 20 percent around that about a second yes and it's a paddleboard like it's you yeah for the other family members i guess you make the other family members jealous when you're out there on the water looking…

Ep 197: AKNF - How to hit targets on day 1 of the drop with Maddle and Pilothouse · 2022 · comprobar

when we were thinking about a drop i kind of approached it as how can i make this like a concert pre-sale because it kind of creates hype because there's exclusivity around it so everyone that was in the lead list got notified the pre-sale is starting next tuesday you're gonna get a password next to the in your inbox we kind of released the designs on that friday people were able to see the designs that they could like decide okay i want to support specifically and then on the tuesday they got their passwords and we locked the site for three days for three days the only way you could go on…

Ep 197: AKNF - How to hit targets on day 1 of the drop with Maddle and Pilothouse · 2022 · comprobar

contests can you describe uh the your successful formula for running contest on Tik Tok yeah so it's kind of a our um we do a whole strategy around a seasonal event because yeah a lot of our products we release a uh a limited edition range for yeah for Easter for Christmas any of those events um and so what I've found worked really well is to um run a competition and give away our um say our Easter range or our Christmas range um but in the like three or four weeks beforehand um run that competition for maybe a week um put it on Instagram um I haven't done any on Tik Tok actually but put it…

Ep 190: 100 Million TikTok Views Slapping the Marshmallow with TheMarshmallow.co's Joel Twyman · 2022 · comprobar

like we have a we have an insane email schedule every single week and when I usually tell people what our email schedule is they look at me like I'm absolutely nuts like I said you know we send out five emails specifically for this drop so we send out someone out that's related on Tuesday to a Tuesday drop Wednesday is like hey this is dropping tomorrow and then on Thursday we actually send out three emails to our entire active segment every single Thursday so we send a morning a two hours out and then what we call our nuke the live my background is in email marketing and if I've ever if if…

Ep 445: C-Suite Replay – 8 Figure Product Launch Schedule with Brandon Horoho Montana Knife Company · 2024 · comprobar

yeah so the contest was like from march 5th to like 21st and then as soon as we ended we started in the announce email we forced people to look at their email within the announcement there was already stuff like warming people up about our company and then we kind of did a i don't know four campaigns to warm them up about the new launch and then we gave them password and then they kind of got in and they felt like they had value even if they lost the contest for everyone except one person and we kind of did that there were different angles with the three different um segments that we had and…

Ep 197: AKNF - How to hit targets on day 1 of the drop with Maddle and Pilothouse · 2022 · comprobar

spent the last 3 months building up all this hype and then it happened again and again and again right now we're close to about like 120 to 130 drops since day one completely selling out how your customer coming into your brand should be like how your emails are presented to them we've always been a very very highly visual high-end content company your email should match that we're literally doing a photo shoot Pera email do these drops and first drop we did like sold out in like 2 minutes and we're like okay that's cool like we didn't expect that but like also too like we know we just spent…

Ep 445: C-Suite Replay – 8 Figure Product Launch Schedule with Brandon Horoho Montana Knife Company · 2024 · comprobar