Las marcas usan sus canales directos y pruebas piloto para guiar su expansión al retail físico

and Packa knowing where they are our allowing retailers to win as well super

Ep 418: Building a Global Apparel Brand - Paka's Kris Cody on His Peruvian Retail Journey · 2024 · comprobar

year we were only in about five states with retail. We spent a lot of money on Wink? category. We started in in 2020. We launched uh in early 2021. in the market. Get them to try the product, understand the brand, hopefully could be demographic info. So, it gave huge customer list that we could 15 new markets, new states. And so, we're able to do and we launch now is take our customer data that was buying

Ep 551: Tesla to THC: How WYNK Engineered Explosive Growth in a Regulated Environment · 2025 · comprobar

realistically yeah I mean I think that's that next step that we're about to take

Ep 418: Building a Global Apparel Brand - Paka's Kris Cody on His Peruvian Retail Journey · 2024 · comprobar

we have digitally native roots, everything is data driven. We know exactly where our customer is coming from. Um, and we often let online dictate where our market is and what sells in those markets and and what works and so we've definitely had the benefit of data and and opening up markets and and when you layer that in with just real estate opportunities as they come up, it it becomes a much more easier exercise. We've been with uh other retailers where you the starting point was bricks and mortar and then you don't have the benefit of of the amount of data that we have and and I found that…

Ep 576: How Silk & Snow Scaled to 10 Retail Stores by Focusing on Profitable CAC · 2026 · comprobar

yeah very cool well this has been extremely interesting I uh I'm really you know I love that true classic is getting into brick and mortar because I think the big story for me with true classic is and and meta and how it dovetails is it's just like it's the golden days are not over you know if it when you have things that just align right meta still you know meta is is still the scale button uh like that we used to call and and now I love it the brands that did these d2c Brands um that did you use Facebook to scale are now they're going fully Omni Channel and they're going fully brick and…

Bonus: Meta and True Classic: Zero to 9 Figures in Two Years, Powered by Meta Advertising · 2023 · comprobar

you do you launch on Nordstrom as an think there's a way to be smart about it top locations where you know your you know be that that Canary in the in were open with Nordstrom which has a advantage and also be smart about it brand specific but a majority of the budget on meta

Ep 339: How to Build an Apparel Brand in 2023 - Jacob Rokeach, Fractional CMO · 2023 · comprobar