El marketing fracasa si la experiencia y el producto no cumplen lo prometido

Um, yeah, it's operational excellence, man. We say it's first in sequence and in priority. If we don't get this right, it doesn't matter how fancy we do the other stuff. It's what's killing their brand and more and better at the good triple their advertising quality and volume. And they would still be held back by this factor. The first question they ask is, can I trust you? And if they don't trust us, nothing else matters. You cannot out party out market out play our out creative, a lack of trust. Like it's just, it's the first hurdle you got to clear or nothing else happens.

Chick-fil-A's Secret to 15% Growth for 37 Years Straight · 2026 · comprobar

But, man, legendary marketing does not make for a legendary brand. But, man, I just keep poking at them for this because they have world-class marketing and advertising. And yet, they don't have any raving fans. Their brand promise and brand experience and customer-client interaction, when you actually measure their customer behavior, oh, they don't show up on any. They have legendary advertising, and they don't have raving fans. And man, in my opinion, they're blowing tons of money. They could pull some of that budget back, put it into the client experience stuff we're going to talk about…

Chick-fil-A's Secret to 15% Growth for 37 Years Straight · 2026 · comprobar

but I think we've learned of one another in that way but if you're somebody who's help me which is like you might want to take an extra second and make sure it really does what you say it does because the one thing that can guarantee that you don't get to where you want to go is that people think you're a liar and a liar has a very strong connotation but a a lot of marketing from a lot of people is exaggeration to the point of like it

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incredible and magical, but there wasn't enough magic in terms of there was no princesses. We searched far [music] and wide for Mickey Mouse and there was no Mickey Mouse. >> So, would you say that like after watching all of the cartoons and everything being hyped up that it built it too much up in your mind? >> Yes, 100%. I didn't feel like a little >> And this is coming from like the biggest Disney fanatic I know. >> pretty heartbroken. It's okay. We made

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