La segmentación amplia en Meta Ads rinde mejor tras entrenar al algoritmo con datos previos

this as a warning to anybody don't just time spend a little bit of money doing this as this gets better start to shift your budget from what you're currently way if you change it overnight your performance might look a work so get a machine learning algorithm you have to give it time to say well we use that example as soon as your new employee is better than your absolute worst employee fire the worst employee if you're running 20 audiences and you have Broad in a different campaign as soon as broad is outperforming the worst audience in that one where you've got like 20 at turn it off give…

5 Critical Facebook Mistakes to Avoid in 2024 · 2024 · comprobar

I would not recommend turning off everything that you're doing. Start this with your best ads and your controlled environment and let it improve. Let it get smarter. You're going to have to train the machine to start running without guardrails, without inhibition. And it's not going to do as good as your other efforts on day one. Every other effort you have is going to only get worse. And broad is only going to get better. And at some point in time, those two lines cross and you'll never need to do anything else ever again.

From Zero to $100k/M: Master Broad Targeting for Your Niche Products with this Facebook Ads Course · 2024 · comprobar

we launch new campaigns we still do see you know let's say over the first 14 days we still do see better results sometimes with lookalike audiences or interests um or other detailed targeting options as opposed to going broad the but yeah we will retest because we know that as that account matures as we get more conversions registered in it we are more likely to move towards broad once that account is generated let's say thousands of conversions we're almost certainly going to be broad targeting at deprecate more and more of those bro get smarter and smarter and eventually just transition to…

Are You Making These Facebook Ads Mistakes That Are Costing You Money? · 2024 · comprobar

Awesome. You got to, you got to $1,000 a day problem where now you train dads to be absolute crushing and you just take your absolute best ones and you send those products. So, what you're doing is you're going after what's in your backyard. you're crushing in the backyard and you're just making up so you basically get one thing that occupies the entire space and is the dominant like great white shark in the backyard pool. Then you let that thing out into the world. If you're competing out into the world. Doing that alone, other stuff, but your cost per conversion is going to be something…

Fixing Meta and Scaling Brands with Limited Supply · 2025 · comprobar

great it was uh all around targeting and it was targeting broad uh with uh really no other filters involved and I just you understand that the machine learning platform of Facebook was going to read my ad even read my creative and it was going to find and decide who should be worked way better than what I was that interest groups aren't what you think that they are and that they cost extra and that I mean to be fair the technology to do something that will raise your cost of advertising and the right ad it's so stressful so expensive so unstable and if it's not going to be stable you can't…

CMO with 30+ Years Experience Reveals Top Facebook Ads Techniques · 2025 · comprobar

um often the way we will structure a campaign when we first start working might create you know multiple targeting options and run them simultaneously run a broad targeting option an interest or two lookalikes and we will often go with the ones that we see produce the best results now we will retest because we know as an account matures we're likely to see better results with the broader options but we will often test like that and we still do see some accounts perform better not with a broad targeting option and that's measured on a pretty shortterm cost per conversion basis usually um that…

Are You Making These Facebook Ads Mistakes That Are Costing You Money? · 2024 · comprobar

the quicker the ads are going to get out of learning phase right and different campaign types it's it's just going to be less efficient than consolidating going Broad and you know focus focus on your do need you need to go broad once sophisticated marketers because the ultra sophisticated marketer used to break down all their campaigns and AD groups and ads and all their split less sophisticated right because it's like hey take all the you got throw it at all the people that might want it and then the algorithm is going to

What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller Part 2| PT EP 586 · 2024 · comprobar

So it's like yeah what can you say about really understanding the meta algorithm? So how meta works? So meta has many machine learning models. It's not like you launch a new campaign and like absolutely new machine learning uh model launches and it starts training based on like 50 signals you send per campaign. So meta has layers. So it has like account level machine learning model that simply understands like learns based on all data in your account. Then it has like pixel level data. So you deploy pixel or conversions API on your specific website. So it trains on the data of this specific…

Bonus: Marginal ROAS & How Meta’s Algorithm Really Works w/ Constantine Yurevich · 2025 · comprobar

Facebook is smart enough to figure that out and get some good results with board. I don't think that interest will really be necessary in the future. Facebook would know more than you could ever know. there are massive things that will surprise you in this area and Facebook can figure this stuff out pretty quickly. It's trying to work with you by using all of these automatic placements and wide broad targeting. You're actually going to make sure that you get a full picture about your product. If by targeting this and not limiting Facebook, it's going to find those demographics.

How To Run Facebook Ads in 2024 - Beginners Tutorial (Complete Guide) · 2022 · comprobar

So let's get started with stage one, build an audience. So we're going to do that with engagement campaigns. The first benefit is a much better audience quality because the system has more signals to optimize delivery. All delivery starts with a do people like this. If we can give the machine a better idea of who those people are and give the machine a much larger amount of those individuals, what you'll get from your organic efforts supports and makes the job a lot easier for your paid ones. Another impact is that you're going to see lower cost per conversion because warmer traffic requires…

How to CRUSH Facebook Ads with a Small Budget in 2026 (Full Course Post-Andromeda) · 2026 · comprobar

So you're advertising an organic post and ads managed awareness campaign. Nope, we're doing the engagement, right? And this cheat code for machine learning, as far as I know, is it broadened and excluded current followers? Yeah, Dom. That's how we're doing it. In fact, I'm even gone so far as to lookalike of my followers so that I don't even have to have the machine do all the heavy lifting on the broad. Because all we're trying to do is teach the machine who to show the ads to when we get the ads.

3 EASY Steps to Scale ANY Small Business with Meta Ads · 2025 · comprobar

um so I actually very much like broad once you know what the hell you're doing uh once you've in two ways once you've trained the algo with you said directed traffic to your page you got the conversion events you wanted everything worked now the way it should because you were pre-selecting your audience up now when you go broad Facebook already knows who you want and then I find the algo learns faster and spend right but when if you've already put 10K into pre-targeted audiences when you move over to a broad reach you can ramp up way faster now you know what works and Facebook does too so…

FACEBOOK MARKETING FLITTER IN THE TWITTER: Trevor Longino & Charley T discuss targeting post iOS14 · 2022 · comprobar

238 million is too many people in my opinion, especially with such a low budget and kind of no data through the pixel. you might want to be going that broad. Usually we use certain elements such as interest-based targeting to narrow this audience down.

How To Run Facebook Ads in 2024 - Beginners Tutorial (Complete Guide) · 2022 · comprobar

you do engagement campaigns. An engagement campaign dollar or pound or euro spent on your organic content. Specifically, the organic content that's on perhaps your Instagram feed is a great way for the machine to understand who likes and who doesn't like your content. All of that is very valuable data for the targeting logic that goes into who sees your ads. If you run an engagement campaign and people start liking your posts and visiting your website maybe even following you and you run a conversion campaign do you think that conversion campaign is going to completely ignore the folks that…

How to CRUSH Facebook Ads with a Low Budget · 2026 · comprobar

just like kind of roughly you end up with a lower CPM from more static style ads um and often the conversion ratees higher so they can be a pretty good set meta based on the number of Link clicks definitely prioritize spend to that ad so the system picked it up pretty quick as well which is a good days is I tend to this and this is just a gut check again I tend to typically see more success from running like broader in the audience setting itself so like whether that's using interest look likes or like just opened up to the the geographic but tightening at the age like setting age parameters…

Meta Ads Q&A Session (How to Audit a Facebook Ads Campaign) · 2024 · comprobar

just like kind of roughly you end up with a lower CPM from more static style ads um and often the conversion ratees higher so they can be a pretty good set meta based on the number of Link clicks definitely prioritize spend to that ad so the system picked it up pretty quick as well which is a good days is I tend to this and this is just a gut check again I tend to typically see more success from running like broader in the audience setting itself so like whether that's using interest look likes or like just opened up to the the geographic but tightening at the age like setting age parameters…

Meta Ads Q&A Session (How to Audit a Facebook Ads Campaign) · 2024 · comprobar

But odds are those existing customers came early, and then the machine understood who to show ads to, and then it went to engage and then out to new overwhelmingly. And in a lot of cases, Meta will start to push all of that towards existing customers because they know low-hanging fruit is there. it's going to over-index towards that audience. It's already been cut from 33% to 25 max. It's already throttling that existing customer and moving more towards new.

Low Facebook Ad ROAS after Andromeda? Watch this. · 2025 · comprobar