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El modelo de franquicia exige gestionar socios, proteger la marca y garantizar demanda local

Tener éxito al franquiciar o trabajar con franquicias va más allá de buscar dinero rápido o presumir de trayectoria, ya que requiere resolver retos operativos y comerciales complejos. Mientras que algunas fuentes advierten sobre la necesidad de consolidar la marca y asumir el desgaste de dar soporte continuo a franquiciados difíciles de controlar, otra señala que vender servicios a estas cadenas depende de asegurarles la captación directa de clientes en su zona.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 2 intervenciones distintas de GaryVee. Son 2 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

Have you two swallowed the concept of franchise? Or meaning, do you feel like you've fully thought through if you want to be a franchisor? Or do you think you're being intoxicated by the short-term value of it? What I'd like you to do is spend like 100 hours of watching YouTube videos and listening to podcasts from the perspective of franchisors who understand... Like, it's all fun and games until the first person... And they give you money and you're all pumped and then they're complaining to you. Do you like babysitting? Then you're going to hate being a franchisor. But fast money is…

7 Entrepreneurs Get Business and Marketing Advice | GaryVee Business Meetings · 2024 · comprobar

I've thought about very much so I'm flirting with the idea of franchising so because the margins are there I feel like there's a lot of financial implications that are in place that I feel like it could be sustainable it's one of the great business models of the last half century but you have a lot of in my opinion you even do some more work of establishing the brand because it's too early the first person that takes it that isn't good becomes a vulnerability no matter how many rules you put in place you're not in control completely but as a business model it's one of the great business…

10 Different Ways to Grow a Business on Social Media | Inside 4Ds: Small Business Consulting · 2020 · comprobar

So on the franchisor side of like selling my brand to people, you know, how do I, what Your efforts, who you like, that becomes about you, like the content, like how you do it. Like, it, just becomes like the demand they care about their perception on how much demand you can create. The franchisor, you know, is going to make a decision based on the demand you can create. So for example, I would focus a lot on your ability to be good at 20 miles social media Cause you're in a thing that people are passionate about. Cause you're in a extreme passion point. Your issue is you've got to convince…

7 Entrepreneurs Get Business and Marketing Advice | GaryVee Business Meetings · 2024 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

Ver las 2 citas de esta idea

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