Las marcas deben adaptarse a los cambios de Meta sin depender de sus funciones automáticas ni de fórmulas pasadas

I was just actually on a client call just within the last hour and we were talking about the exact sort of stuff that we're going to talk about right now, which is if you are optimizing all of your ads and you're just looking for sales inside the platform and you're turning stuff off that doesn't have sales but has impressions and has spend, you are going to be in a world of hurt. And we tested this with over 50 million dollars of our own money. I think the biggest shift that we've been pushing on this subject matter is that like, yeah, Meta is not just optimizing for your sales. And on Meta…

We Tested Meta Ads with $50M: Here’s Everything You Need to Know · 2026 · comprobar

it's almost like the algorithm has changed and matured and gotten better like when CBO first came on it was it was trash it yeah like and this is so typical of meta it's like it they they put it out there it kind of sucks and then eventually like when nobody's looking all of a sudden it starts the the point is I've seen this happen seven or eight times so it's like whenever there's a new feature that's released inside meta don't give up on it but just keep testing it and then of

What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller Part 2| PT EP 586 · 2024 · comprobar

última llamada de ganancias de Facebook, su costo promedio por anuncio ha subido un 11% año tras año, como un 11%, eso es bastante salvaje, así que si no haces nada serás un 11% menos efectivo, así que ¿dónde vas a encontrar eso y cómo vas a crecer contra eso? Es una

Ep 479: How to Build a Brand That Outlasts Performance Marketing Tactics with Preston Rutherford · 2025 · comprobar

a veces no siempre se mantiene. Es como si el hecho de que lo que antes no significara necesariamente que esa sea tu estrategia hoy. Lo que siempre ha funcionado en el pasado no necesariamente funcionará siempre en el futuro. cambios que están ocurriendo en las plataformas, se le da mucha importancia a

Bad Data and 10+ Minute Video Ads Were Killing This Account - Here's the Fix · 2026 · comprobar

>> Um this a shout out to a colleague um Bosco. He he came up with a following thing of like um for for me for the sunglass brand. No. Um he came up with a effect of like we made an Instagram effect. a friend who lives in Bali, he made an Instagram effect, an Instagram filter and then you click on the ad and you could it doesn't open the landing page but it opens with filter and then you can try all the mela sunglasses on. So that was a really beautiful thing and working well. But uh the truth is uh MA doesn't care about your business and they don't care about uh sometimes crushing crushing…

Ep 541: Mastering the First Second: How Chris Erthel Hooks Attention in Meta Ads · 2025 · comprobar

One of the things that Meta released that didn't hit, which is the generative backgrounds. Yeah, yeah. Okay? These white backgrounds are, like, so ugly, right? On most catalog ads. So, Meta's trying to fix that problem by, like, making generative AI backgrounds, like, by default. Yes. They actually toggled the setting on by default for tons of brands that didn't even know it was on. Oh, I didn't realize that was happening for catalog ads specifically. People just ask us. Even if you're not a customer, you can ask us questions. Yeah. And they're like, why is my, like, couch skew floating on a…

Catalog ads are "boring". So why do they outperform video? · 2025 · comprobar

doing less than 50 million dollars a year I would exclusively focus on content creation and everyone's talking about that right but like here's a tactical reason why Instagram is going to take away ad space from reels uh to promote organic content interviews because they see Tick Tock as an existential threat right so for the first time since Obama we can get free distribution from these players and what they're going to do is just charge more to offset the revenue so if really like your first million your first five million I I mentored this guy I think he's a company called uh mini katana…

Ep 337: How to be Hermes with Sean Frank, CEO of Ridge Wallet · 2023 · comprobar